Carlos Aragon Email and Phone Number

Oversaw the design, development, and proposal of syndicated research programs on behalf of enterprise-level client accounts, leading four direct reports and an extended team of 18 to consistently increase client satisfaction and return on investment. Industries of expertise include technology, telecommunications, financial services, retail, and restaurant management.► Managed and grew a P&L from $1.5M to $11.5M in less than five years, maintaining a 95% or higher client retention rate through innovative change management, research, and process optimization initiatives.► Spearheaded cross-functional initiatives proactively mitigating point of sales errors during merchant-led card payment services, generating $650M on the client’s investment of $7M between 2020 and 2024.► Partnered with the Digital Operations team to implement communications and delivery solutions rooted in a direct-to-consumer channel opportunity benchmark, leading to sportswear client’s 120% revenue growth in two years.► Designed and implemented Fair Lending audit practices for a global financial institution, improving regulatory compliance and reducing risk exposure by 35%.► Promoted an employee culture rooted in solution-driven thinking and cross-functional engagement, maintaining a 100% retention rate during the COVID-19 pandemic and continual organizational change.► Increased reporting efficiency by more than 75% using Ipsos’ proprietary artificial intelligence platform, automating operational processes to reallocate working hours and prioritize cross-functional collaboration.

Owned the Ipsos relationship with Microsoft, leading a high-performance team of account managers and analysts to create mutually beneficial business opportunities leveraging data-driven insights. ► Created and presented innovative approaches to consumer engagement and brand development.Designed, led, and updated custom client programs including the Devices & Services Share Tracker (DSST) and Consumer Usage and Satisfaction Program, improving data quality, execution efficiency, and program impact over seven years.► Drove the end-to-end delivery of a multi-methodology study assessing the perception, usage, and buying opportunities for the Microsoft Surface, influencing executive decision-making and informing Microsoft’s revised B2B sales strategy.► Proposed and delivered the 2018 Commercial State of Surface multi-methodology study, that led to a revision of Surface’s B2B sales efforts.

Enhanced the reach and customer experience of growing brands as a key member of the market research and insights agency, fostering relationships with key clients across tech, retail, CPG, and utilities sectors. ► Partnered cross-functionally to deliver a comprehensive market analysis study, influencing a retail client’s expansion strategy and enabling a successful entry into three new markets. ► Improved key client’s retention rates by 10%, supporting the design and implementation of a customer loyalty program cultivating insights rooted in up-to-date shopper data.

► Strengthened connections with business leaders across industries as a key account manager at small- to medium-sized research consultancies, including Akona Consulting, comScore, and Crestwood Associates. ► Influenced the growth trajectory of clients at various stages of business expansion, creating go-to-market strategies, value proposition documentation, and customer experience research. ► Conducted the foundational research that contributed to the creation of the Amazon Marketplace service.