Family Entertainment Group that operates Chuck E Cheese and National Geographic Ultimate Explorer

• Responsible of the Due diligence process for obtaining the representation for the central region of Mexico of the franchise Chuck E. Cheese´s, the largest family entertainment company worldwide, as a new business development for Grupo ITISA. • Responsible for the expansion and brand positioning of Chuck E. Cheese´s in the central region of Mexico.• Responsible so that every kid that comes into a Chuck E. Cheese´s of ITICEC, leaves with a smile.

Responsible for developing and administrating an investment fund for new ventures in order to diversify the activities of the Group.• Defining the decision making process for investments. • Create the corporate organs of the fund.• Detect business opportunities in the industries that the fund will invest in.• Create the investment portfolio, administrate it and carry out the investments.

Responsible for developing KPI´s and an internal tool to guide the Purchasing Department in their sourcing decisions. • Developed 5 KPI´s aimed at evaluating suppliers, purchasing department’s internal service and inventory management. • Developed a vendor evaluation to guide the Purchasing Department in their final sourcing decision. • Recommended 4 sourcing projects aimed at capitalizing savings and lowering supplier’s leadtimes. • Recommended an 11 month action plan for the Purchasing Department.

I.- Strategic Sourcing: Responsible for achieving a better cost of sales for both brands through cost saving projects and purchasing strategies for commodities. Defining the sourcing strategy with suppliers nationwide, annul purchasing perimeter of 180 MUSD.• Achieved 120% of savings objective in the first semester of 2011, achieving -2% of cost of sales for KFC and -3% of cost of sales for Pizza Hut. The amount saved is historical, six times more than what the company normally saves per year. • Developed suppliers and dual sourcing strategies in order to assure the supply and reduce the risk of exchange rates.• Achieved 180% of the savings objective in 2010.II.- Logistics: Responsible for assuring the supply of food and paper goods in full and on time for the 500 restaurants nationwide. • Developed KPI´s such as Fill Rate, Perfect Order and On Time for the logistics’ suppliers and key food and paper suppliers. • Developed an alternative logistics supplier for new product launches reducing 35% of the leadtime with same distribution costs.III.- Quality Assurance: Responsible of assuring the quality of all the suppliers, goods and restaurants in order to guarantee the experience of the clients in both brands. • Redefined the strategy of the cold chain through the entire supply chain. IV.- New Product Launches: Responsible for negotiating and sourcing goods of both food and paper according to the requirements of R&D and Marketing for new product launches. • Supported the launch of 17 new products during 2011 all below the Cost of Sales objectives with 100% Fill Rate and On Time. • Developed a different supply chain and defined the processes for new product launches in order to assure continuous sourcing (Krushem´s Oreo +70%, The Coronel´s Favorites, five new hamburgers +120% vs. sales objectives). • Supported the launch of 12 new products during 2010 all below the Cost of Sales objectives with 100% Fill Rate and On Time.

• Obtained Latin-American award in 2008 for Solvents Strategy based on my logistics model. • Developed a business unit that started with annual sales of 12 KUSD achieving annual sales of 8 MUSD.• Recovered a strategic customer that represented 80% of the annual sales of that business unit.

Responsible in Mexico, Central America and Caribbean for International Commerce, Purchasing and Planning, Distribution and Warehouse, Customer Service and Logistics • Reached an OTIF (On Time In Full indicator for customer deliveries) of 90% compared to 35% in 2003.• Received “Going the Extra Mile” award by Rhodia Inc. for my importation project. First time awarded out of the USA.• Reached a final inventory with a deviation under 1% during 2004-2007. Whereas before, this deviation exceeded 25%.• Optimized the inventory levels in Mexico by 55% and Central America by 70% without affecting the customer service levels and obtained inventory turn target for 90% of the SKU´s.• Logistics optimization for a global client with annual savings of 500 KUSD.

Responsible for International Commerce, Planning, Distribution and Warehouse • Implementation of a logistics tracking system for international commerce improving service and response to our clients.• Reached a 95% reduction of demurrage losses in importations through a 50% reduction of importation lead times.

Responsible for analyzing sales forecasts for resale products and for two plants in Mexico assuring the correct supply of products in the required time without creating an over stock through S&OP meetings• Definition of leadtimes planning 90% of the orders while as in 2001 90% of orders were not planned.

Responsible of negotiations with maritime suppliers• Maritime contract project for 2002 negotiating savings of 17% (500 KUSD)

Responsible for analyzing the current processes of clients and proposing improvements for long term savings• Participated in the implementation of the Call Center and Business Workflow for a borough of the State of Mexico.• Participated in the implementation of SAP Materials Management and Material Requirements Planning for a natural gas client.