• In-depth knowledge of Website and Mobile App implementations, Retail Products / Photo/ Pharmacy business models and online marketing strategies• Gather, document and help form/ guide business requirements, key performance indicators and other functional and/ or technical requirements• Design customized solutions and technical tagging implementation strategies/ specs• Generate customized web analytic collection code and assist with its implementation and deployment directly to the Website/ Mobile App• Support developers throughout the implementation life cycle (tagging solution & design/ review, Q/A, push to Production) using Agile methodologies• Validate and debug Website/ Mobile App implementations and follow through on issues until resolved• Advise key stakeholders across the business in regard to driven success based on key business drivers• Create Adobe Analytics dashboards/ reports to monitor digital product performance/ success• Help setup integrations across other Adobe experience cloud products and external products• Help support set ups for data sources, data connectors, report builders, heartbeat tracking• Manage the company’s SDR (Solution Design Reference) for Website/ Mobile App implementations• Conduct Adobe Analytics onboarding/ trainings/ weekly office hour forums, educating users on best practices and web analytics foundational knowledge

Prepares marketing performance reports for senior management War Room meetings. Tracks marketing channel performance to goals for programs of study by geo markets. Involved in planning strategies to move the organization towards a more customer centered marketing supply chain operation/ ”funnel” which accounts for attribution analysis and addressability at scale.• Generated daily/ weekly/ semester based performance dashboards along with business summaries for internal/ external stakeholders.• Improved reporting visibility and optimizations for mobile marketing and lower grain channel performances.• Lead training on a variety of reporting platforms to enable business leaders/ colleagues and external partners to become self-sufficient with ad-hoc reporting.

Compiles multiple statistics and trends by product line and online/ offline marketing source for the trending and forecasting of business potential, identifying of trends and formulation of recommendations. Manipulates large complex datasets for analysis of statistical projections. Manages the forecast of key performance indicators such as gross close rates and confirmation rates by product, sales territory and marketing source. Responsible for weekly executive dashboard reporting for Senior Leadership Team marketing performance and budget adjustments.• Managed the organization’s Lead/ Appointment and District/ Regional forecast model which reported out monthly performance and provided direction to the national sales team.• Analyzed margins, fixed/ variable costs and other key company drivers for identifying product profitability nationwide across 60 sales districts.• Coordinated product/ sales territory expansion and changes from initial analysis to rollout.

Collects and formats production data for analysis of sales performance and planning of sales activities. Conducts technical training workshops for marketing and sales departments. Reviews data integrity and governance, advises the business on availability of information, collects reporting requirements and recommends changes to the data warehouse to meet these requirements. Summarizes data for management to support their decision process. • Developed and maintained user-friendly interactive sales tools for field sales.• Presented campaign results to the marketing team, rating overall effectiveness, sharing insights and recommendations.