Carlos Herrera Email & Phone Number

- Spearheaded the development and implementation of on-demand delivery services for stand-alone liquor stores as part of the new verticals team, resulting in significant revenue growth for both DoorDash and partner stores.- Successfully launched new DoorDash products in both established and expanding territories, navigating complex local regulations and restrictions to deliver exceptional service and drive business growth.- Managed the complete sales cycle, from prospecting to inventory management, for a variety of new vertical partnerships, building strong, collaborative relationships with partners to achieve shared success.- Consistently exceeded sales goals, achieving a total of 379 records and USD 1,021,450.53 in nARR, as well as a total normalized TAM sales (account) of USD 4,218,542.17 in 2022

- Proactively researched and analyzed client needs, identifying untapped business opportunities, resulting in the successful cultivation of new partnerships.- Fostered strong, professional relationships with partners, leveraging exceptional customer service skills to ensure high levels of satisfaction and retention.- Spearheaded the entire sales cycle for small to midsize merchants, from prospecting to successful deal closure, resulting in the acquisition of new partnership opportunities.- Developed innovative on-demand delivery services for restaurant partners, driving revenue growth and ensuring exceptional customer satisfaction.

Tempe, Arizona, United States

- Spearheaded the development and implementation of annual operating budgets and forecasts, leveraging strategic cost controls, revenue optimization, and leasing improvements to drive substantial increases in net operating income.- Proactively identified emerging market trends and developed data-driven strategies and adjustments to fuel revenue growth and exceed organizational goals.- Streamlined financial operations by carefully monitoring and managing the timely receipt, reconciliation, and coding of client payments and vendor invoices, resulting in optimized cash flow and financial health.- Successfully managed leasing, operations, and finances for a work-force housing sister property, driving operational excellence and ensuring optimal property performance in a highly competitive market.

- Devised and executed a dynamic brand awareness campaign to position property within the highest tier of the industry, driving 100% occupancy within just 6 months of move-in day.- Deployed a full-funnel approach to marketing, utilizing social media, experiential, and influencer marketing to generate interest, overcome objections, and build a loyal client base, successfully pre-leasing 943 bed spaces before project completion.- Led innovative marketing campaigns to reduce the cost per acquired customer, delivering over $500,000 in revenue growth through targeted and efficient acquisition strategies.

London, United Kingdom

- Spearheaded company-wide brand awareness efforts through engaging content creation and strategic social media campaigns, delivering a significant increase in followers.- Developed comprehensive customer reporting with custom consumer insights and market segmentation analysis, enabling data-driven decision-making and delivering actionable insights to drive revenue growth.- Thrived in a new work culture while abroad in London, quickly adapting to the local business landscape and navigating cultural nuances to build successful cross-cultural partnerships and drive successful outcomes.

San Antonio, Texas Metropolitan Area

• Conducted market and territory research to segment market populations for enhanced product branding.• Collaborated with account managers to build customer relationships and successful sales experience.• Develop go-to-market strategy to launch new products and services.• Cultivated professional knowledge of products and applied expertise in customer-centricmarketing approach.

Education record

Master Of Science - Ms, Strategic Marketing Communication