Carlos Rivas Email and Phone Number

• I led the commercial area in Mexico developing a non-existing channel of Trade Marketing, Store Sales, and started the relationship and management with retailers, Distributors and Direct Sales. Sales of Mx$8M in a new channel in a time of crisis due to pandemic 2020. Growth +114% H1 2021 Vs all of 2020.• Focused on the resolution of any incident that affects the current sales channels, develop, manage, and execute the commercial strategy for different product categories that the company handles. Home, Telephony Accessories, Audio and Video, and Security with the Instant Pot and Anker – Eufy brands. Achieving, the opening of new retailers HEB and William Sonoma from zero 2020, and complementing in 2021 with Liverpool, Sears, Coppel, Elektra, The Home Store, Bed, Bath & Beyond, Sanborns, in different categories and buyers. Achieving presence in 400 points of sale• Implementing the KPI'S of the new channel, developing forecast and negotiation of MOQ with our supplier for profitability and faster production, Execution of strategies in POS, POP material, Displays, Hiring and management of promotional-sales teams, performing price analysis and development of promotions focused on the profitability of the company and Annual Target Projection.

I led the team in charge of managing and ensuring growth of AT&T within Liverpool, Sears, Suburbia, Best Buy, Walmart and Sam ́s Club retailers. In charge of business relationship, resolution of any incident that affects chains, develop, manage, and ensure the implementation of best business strategy within this channel.• Increased sales by +34% 2017 Vs 2018, +26% 2018 vs 2019 by establishing goals, overseeing performance.• Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms. Mx$11.5M• Oversaw retailer development and partner relationships, enabling footprint expansion into new markets and products. +30% 2018 Vs 2019.• Implemented innovative programs to increase employee loyalty and reduce turnover. eNPS evaluation (employee-net-promoter-score) 91%

Responsible for planning, executing, and directing promotional strategy of Retail area. Developed and executed plans to increase sale out and resolved conflict and saved $57.8M on promotions and advertising by cost-saving initiatives and negotiating agreements between parties in order to reach cross advertising and additional budget support through a third party.+ 30% increase YTD 2016 vs 2017 Sales in all retailers where it is present AT&T.

Plan and implement a makeover at AT&T and Unefon. Translated brand marketing plans into customer marketing actions through visibility implementation, communication with sales force and logistic plan- Design change of 2.3K POS in 1 month - 50% in one night.- Production and implementation of new fixture in 3.1k POS within 3 months

I operated and realized the design, strategy, and purchase of devices for all Iusacell channels. Managed and archived quality documentation and participated in internal and external quality audits.- 7% costs decrease, and improves SAC 2 Pts. 2014- WOS down from 17 to 8 weeks and FR 97% in distribution and procurement of handsets. 2014- Portfolio optimization and pricing strategy, making a purchase of US$ 351M, 2014 and US $411M, 2015

Focused attention on continuing training on changes in store products and promotions to maintain sales growth.As well as manage training, review and POP material implementation, plan and events within the states of Guanajuato, Michoacan, San Luis Potosi and Queretaro, improve operations and Sell out.- Saving - Mx$780K 2012- POS Visibility increase: From 88% to 96% 2013