Carlos Serrato

Carlos Serrato Email and Phone Number

Director of Innovation @ Think of Us
Los Angeles, CA, US
Carlos Serrato's Location
Los Angeles Metropolitan Area, United States, United States
Carlos Serrato's Contact Details
About Carlos Serrato

My opportunities have taken me in many directions. It has given me experience in key areas: operations, business strategy, and innovation. With a background in Research and Technology, I quickly gained a love for data & information and have remained invested in them ever since. Throughout my career, I have learned to translate principles into practical applications for teams and organizations. Whether it's program management, product management, Analytics & Insights, or Research, I have found that the foundation of understanding objectives and measuring progress is key to success.I have a passion for people, and being part of an organization that values one another. I focus on the success of others as much as I do the success of the work we do. My goals throughout my career have remained the same, and have never steered me wrong. They are: Be curious.Learn.Teach.Know when to be a leader, and when to be a ladder.

Carlos Serrato's Current Company Details
Think of Us

Think Of Us

View
Director of Innovation
Los Angeles, CA, US
Website:
thinkof-us.org
Employees:
40
Carlos Serrato Work Experience Details
  • Think Of Us
    Director Of Innovation
    Think Of Us
    Los Angeles, Ca, Us
  • Think Of Us
    Product Innovation
    Think Of Us Apr 2024 - Present
    Washington, Dc, Us
    Leading Product Innovation in a cross-functional team, working to develop and accelerate new solutions for Think Of Us with an emphasis on Artificial Intelligence (AI) along with building an emerging technology program to deliver measurable solutions both internally and with external partners. Contributing to the maturity of the organization's Product Management methodology (processes, operations, and best practices). Driving change management efforts (internally and externally) through collaboration and strategic communications around structure, operations, and practice.
  • Articulate
    Director, Operations: Data Management & Reporting Program Management
    Articulate Oct 2021 - Feb 2023
    New York, Us
    Owned growth strategy and execution for organization’s data management initiative by leading highly cross-functional teams in establishing modernized processes and operations for data governance and access to enable analytics and insights. Fostered collaboration across functions to align business needs with operational processes for maximum impact. Developed business cases to secure investments in technology and infrastructure resources.• Transformed data and insights organization through implementation of effective, standardized processes and workflows, which delivered 30% efficiency increase and created foundation for future bottom-line growth.• Modernized customer & user product experience survey platform by integrating qualitative/quantitative research and establishing end-to-end, full survey process operations. Partnered closely with HR & Finance leadership to better champion employee and business needs. Led to better-informed business strategies to support long-term growth.• Matured organization’s data literacy by defining strategy for data collection and management needs across Marketing, Product, HR, Finance and Sales leadership.• Implemented modern KPIs and aligned marketing Ads measurement activities with sales and revenue data that improved connection between marketing spend and revenue attribution by 50%, leading to marketing ad revenue optimizing ROI.• Elevated delivery and impact of insights to internal customers by defining new end-to-end process with enhanced visualizations, actions tailored based on findings - which increased consistency of organization’s voice and performance.
  • J.D. Power
    Director, Technology: Data Management & Survey Research Operations
    J.D. Power Sep 2018 - Apr 2020
    Troy, Mi, Us
    Championed strategic initiatives, business analysis and operations, project management, and solutioning for Technology & Research organization, partnering closely with executive team to optimize decision making for strategy, policy, and products. Recruited, scaled, and led global ops team of 70 across five countries in managing end-to-end survey projects. Oversaw $5M+ budgets. • Set strategic direction for Enterprise IT teams, including infrastructure & technology strategy (database & data engineering tools, analytical tools, big data management).• Managed survey research data operations, achieving 15% increase in efficiency with operations teams. • Oversaw product lifecycle roadmap, directing cross-functional technical & business teams from discovery through deployment to evolve product from v1 to v2, establishing predictable processes across the survey research organization.• Enhanced process for use of AWS and AI, migrating from on-premises to cloud platform for 40% cost savings.• Managed global teams handling full lifecycle of competitive survey research benchmarking products & ad claims supporting $100M book of business with 300+ clients across multiple verticals. • Oversaw the design & implementation of data governance policies, through strong partnerships with legal & security teams.
  • J.D. Power
    Director, Operations & Study Execution
    J.D. Power Apr 2017 - Sep 2018
    Troy, Mi, Us
    Leader for global Data Processing team at J.D. Power. Responsible for day-to-day operations, as well as driving efficiency improvements, growth, and team maturity. Lead for IT telephony and MDM tower management. IT lead for corporate process improvement initiatives. • Drive global team towards delivering to both internal and external clients error-free• Develop processes and standards for increased quality, predictability, and quicker cycle times• Key contributor for cross-functional leadership on driving process, design, & execution models• Consultant to technical project manager office for managing IT team activities• Develop team skill sets, including leadership as well as expertise in key execution areas• Lead discussions with senior executives on IT-driven company strategies• Drive IT telephony & MDM policies, transition services, and company management responsibilities• Lead contributor for key improvement initiatives, including company-wide process and role clarity
  • J.D. Power
    Senior Manager, Market Research Platform
    J.D. Power Jul 2015 - Apr 2017
    Troy, Mi, Us
    Leader for global Data Processing team at J.D. Power. Responsible for day-to-day operations, as well as driving efficiency improvements, growth, and team maturity. • Drive global team towards delivering to both internal and external clients error-free• Develop processes and standards for increased quality, predictability, and quicker cycle times• Key contributor for cross-functional leadership on driving process, design, & execution models• Consultant to technical project manager office for managing IT team activities• Develop team skill sets, including leadership as well as expertise in key execution areas• Lead discussions with senior executives on IT-driven company strategies
  • J.D. Power
    Senior Manager, Business Analysis
    J.D. Power Oct 2014 - Jul 2015
    Troy, Mi, Us
    Business analyst for process design, development & improvement across Information Technology group. Emphasis on supporting Data Processing team. Key contributor for IT business solutions. Oversight leadership support for process execution and broad team management. • Lead in building relationships across IT business partners and clients• Lead support with Data Processing quality control, best practices, design and development• Collaborative partner across all business units, including research, science, and technology• Regular interaction with company executives and leadership.• Promote dialogue across senior leadership & organization in a positive, multi-faceted manner• Key contributor: information analysis and application• Advisory role with data design, bridging application interfaces with data • Seat member on Process Improvement Council committee
  • J.D. Power
    Business Analysis, Research Operations
    J.D. Power Sep 2013 - Oct 2014
    Troy, Mi, Us
    Business analyst for process design, development & improvement across global organization. Research liaison serving cross-functional teams (including programming, technology, and data processing), collaborating with senior leadership on company-wide initiatives.• Lead in research quality control, as well as best practices design and development• Collaborative partner across all business units, including research, science, and technology• Regular interaction with company executives and leadership.• Promote dialogue across senior leadership & organization in a positive, multi-faceted manner• Change management lead across research organization, including Asia Pacific• Emphasis on quality & integrity across all functions• Oversee company research standards development and communication• Seat member on Process Improvement Council committee
  • J.D. Power
    Research Manager
    J.D. Power Jan 2011 - Sep 2013
    Troy, Mi, Us
    Manage daily research operations for Energy sector, including multiple direct reports. Main contact for multiple clients across the country. Oversee all Energy sector research, multiple syndicated and proprietary studies. Key contributor to research writing and analysis. Vendor management lead. Work closely with Energy director on finance, helping to manage budgets, forecasting, revenues and COGS.• Questionnaire design lead, as well as data collection & cleaning management lead• Mentoring and management junior associates• Managed client-facing online reporting tool• Main contact for largest business unit client account• Product development key contributor. • Research analysis key contributor. • Rejecter/Avoider analysis experience• Client report/ presentation deliverable authoring• Author of for-profit client reports. Key contributor to published industry-specific white paper• MVP award recipient (high performance in management)• Accelerated Growth Program selectee: recognized by senior leadership for exceptional performance; advanced growth & responsibility within organization
  • J.D. Power
    Research Supervisor
    J.D. Power Feb 2008 - Dec 2010
    Troy, Mi, Us
    Managed day-to-day operations for syndicated and proprietary studies. Supervised junior assocaties in Energy sector. Contributed to the development of company-wide initiatives, including global migration of internal operations. Assist in the development of internal and external client technology tools. Assisted in research writing and analysis.
  • J.D. Power
    Research Specialist
    J.D. Power Nov 2005 - Jan 2008
    Troy, Mi, Us
    Managed day-to-day operations for syndicated and proprietary studies. Contributed to multiple client delivery products, including published reports and analysis.
  • J.D. Power
    Intern
    J.D. Power Apr 2004 - Oct 2005
    Troy, Mi, Us
    Assisted with project analysis and data file creation/management. Contributed to management of labor utilization tracking on automotive proprietary project.

Carlos Serrato Skills

Data Analysis Market Research Marketing Research Analysis Crm Management Project Management Customer Insight Segmentation Analytics Business Analysis Forecasting Team Leadership Competitive Intelligence Marketing Competitive Analysis Leadership Market Analysis Product Development Budgets Quantitative Research Spss Consumer Behavior Survey Design

Carlos Serrato Education Details

  • Uc Irvine
    Uc Irvine
    Social Psychology

Frequently Asked Questions about Carlos Serrato

What company does Carlos Serrato work for?

Carlos Serrato works for Think Of Us

What is Carlos Serrato's role at the current company?

Carlos Serrato's current role is Director of Innovation.

What is Carlos Serrato's email address?

Carlos Serrato's email address is ca****@****wer.com

What is Carlos Serrato's direct phone number?

Carlos Serrato's direct phone number is +180579*****

What schools did Carlos Serrato attend?

Carlos Serrato attended Uc Irvine.

What are some of Carlos Serrato's interests?

Carlos Serrato has interest in Football, Smartphones, Computers, Tvs, Gadgets, Technology, Watches, Gaming, Baseball, Basketball.

What skills is Carlos Serrato known for?

Carlos Serrato has skills like Data Analysis, Market Research, Marketing Research, Analysis, Crm, Management, Project Management, Customer Insight, Segmentation, Analytics, Business Analysis, Forecasting.

Who are Carlos Serrato's colleagues?

Carlos Serrato's colleagues are Quin Severo, Emma Mehrabi, Zach Laris, Elizabeth Petterson, Kamasia A. Wright, M.ed., M.s., Nbct, Taylor Vitello, Sean Ws Harding.

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