Carmela Jaime Matthews Email & Phone Number

Seattle, Washington, United States

As a leader of the Site Operations Team, I harness the power of retail merchandising, planning, and strategic insights within the omni-channel retail landscape. Through robust partnerships with cross-functional teams, I am steadfast in my commitment to delivering tangible outcomes and elevating customer experiences across the entire MCO Brand portfolio, spanning Escada, DIM, Lovable, La Senza, Club Monaco, Alt Cycles, and beyond.

Seattle, Washington

VP, Site Merchandising, Site Operations & International Merchandising September 2023-December 2023Director, Site Merchandising & International Merchandising - March 2018 - September 2023Director, Footwear & Kids Apparel-July 2015-March 2018Director, Footwear & Mens March 2014-July 2015Director, Footwear March 2013-March 2014Merchandise Manager, Footwear March 2012-March 2013Buyer, Kids Footwear March 2011-March 2012

Seattle, Washington

Kids Footwear Buyer responsible for developing product assortments using market trend analysis information as well as managing sales and margins. Responsibilities included contract negotiations, inventory management, sales planning, forecasting and close coordination with site merchandising and planning teams. Built strong vendor relations and put together solid business plans, including strong and detailed promotional programs. • Achieved YoY sales increase of 372% in 2007, 118% in 2008 and 60% in 2009 and 15% increase in 2010.• Achieved over 7% of total Amazon.com Footwear sales since 2007. • Managed vendor base from 22 in 2007 to 241 in 2010. (+995%) • Increased vendor COOP funding from less than 3% in 2007 to over 7% in 2010.• Partnered with internal business teams to create SOPs for Competitive Price Monitoring Tools and new item set up. Many of these SOPs are currently being used company wide.• Partnered with IT to improve shopping experience for Kids’ footwear on both Amazon and Endless.

Las Vegas, Nevada

Fashion Footwear Buyer responsible for developing product assortments using market trend analysis information as well as managing sales and margins. Responsibilities included contract negotiations, inventory management, sales planning, forecasting and close coordination with the operations team. Built strong vendor relations and put together solid business plans, including strong and detailed promotional programs. Responsible for training of merchandising employees and vendors.• Achieved sales increase of 255% in 2004, 200% in 2005 and in 2006 achieved a 57% sales increase over 2005. (All increases over company average.)• Achieved over 6% of total Zappos.com Sales in Junior Fashion Category alone for the previous 3 years. Zappos.com achieved total sales of over $630 Million in 2006.• Increased Junior Fashion vendor base from 20 to over 200 since 2003. • Created and facilitated training classes for all Merchandising Assistants in the company. Topics of the classes included retail math, OTB, P&Ls, company history, website navigation, vendor relations and negations.• Created and facilitated training classes for all of Zappos.com’s 500 vendors. Trained the vendors to use the Zappos.com Extranet to monitor daily sales, inventory, suggest reorders and to be a complete partner with Zappos.com

Northern California

Manager for both Women’s and Kids Footwear departments. Responsibilities included managing numerous employees and driving sales results. Skilled at event planning within my department, training of employees, adherence to company standards, exceptional customer service and follow through.• Managed 25 or more employees at one time in all three locations• Designed and recommended sales and marketing programs and sets short and long-term sales goals. Also assisted buyer with purchasing of key brands for the department.• Analyzed sales statistics gathered by staff to determine sales potential, inventory requirements and the preferences of customers.• Met with vendors to review in store sales and campaigns. Also negotiated vendor funded promotions to increase sales in the department.