Brand Strategist with a verbal-branding skew, allowing me to bridge strategic thinking and creative expression. Industries: Healthcare (Medical Devices, Provider, Hospital), Retail, Technology, CPG (Food & Bev), Nonprofit (Networking, Youth Education, Empowerment), Financial Services (Insurance, Banking), and more Outside of client work, I enjoy growing our Verbal Branding community, Pro-Bono/Low-Bono practice, supporting ESG@Prophet, and planning parties with our Social team.

A digitally-powered, creatively-inspired consultancy.

Emotive Brand is a SF brand strategy agency that balances the rational demands of business with the emotional needs of people to drive insatiable growth across business, brand, and culture.Client Projects:- Implementing new Employee Brand for FUJIFILM Diosynth Biotechnologies- Copywriting with new visual identity for Gantry, a mortgage banking firm- Copywriting for a rebranding of RightCapital, a Fintech company's entire website overhaul

IG: @cal_triathlonFB: @CalTriathlonTeam

• Head Bearathlon, the team’s 4th annual triathlon in the Berkeley marina, with expected number of 200-300 participants• Manage communications between USA Triathlon, UC Berkeley, the City of Berkeley, Berkeley Police Department, and all third party companies involvedIG: @bearathlon

• Maintain and promote existing sponsors and obtained new sponsors for 170+ team members (Sponsors: Castelli, Clif Bar, Jolyn, Sports Basement, Lululemon, and SoulCycle)

• Worked with client (Spotify) to prioritize 10 current markets• Led a group of 8 consultants in a 2 month long project with weekly meetings to meet deadlines and deliverables

Head of the Creative Department and oversaw 5 creatives in the process. After receiving the research and insights from the Strategy team, I was responsible for the Creative team's development of the brief, strategy, and messaging, which were then handed off to the Design team.

• Worked with team to build a cohesive creative strategy for Ocean Spray, our multimillion National Student Advertising Competition campaign client

Ran a reviews campaign for the new Builders product

• Pitched business case on need for modernizing company-wide intranet to key stakeholders (VP of Comms, IT Director), leveraging existing usage data, landscape research, and cost-benefit analysis• Wrote internal communications posted on the company-wide intranet to maintain a dynamic employee communications hub• Wrote pitch letters, built media lists, and executed influencer campaign to assist in the new product launch of CLIF® Whole Lotta and CLIF® Cubes Endurance Bites• Learned… Show more • Pitched business case on need for modernizing company-wide intranet to key stakeholders (VP of Comms, IT Director), leveraging existing usage data, landscape research, and cost-benefit analysis• Wrote internal communications posted on the company-wide intranet to maintain a dynamic employee communications hub• Wrote pitch letters, built media lists, and executed influencer campaign to assist in the new product launch of CLIF® Whole Lotta and CLIF® Cubes Endurance Bites• Learned to use industry standard tools such as Cision, Mavrck, Power BI Show less

• Produced an in-store female entrepreneurship panel event inviting 4 accomplished speakers from a variety of industries including a local congresswoman; 75+ event attendees • Competitive landscape analysis of sustainable luxury retail industry • Influencer marketing, email marketing plan• UI/UX recommendations for optimizing website • Retail tasks included inventory count, store maintenance, completing online orders, and cashier duties

• Kickstarted and managed all social media profiles (FB, Twitter, LinkedIn) for Pathrise, a Silicon Valley EdTech start-up

• Collaborate with a team of 6-8 students over 12-week engagement periods to plan, market, and execute specialized projects • Partnerships to date include the Forager Project and Kite Hill

• Over 800+ hours logged of coaching for the summer swim league

• Designed magazine spreads using inDesign for UC Berkeley's premier arts, fashion, and lifestyle publication