Carmen Hayes Email & Phone Number

Clients: Miller High Life, Icehouse• Provided strategic planning and day-to-day management of all agency Miller High Life and Icehouse retail projects (on and off premise). o Specific duties include: supervision of junior staff, daily interface with clients; preparation of client presentations, creative briefs, timelines, budgets and management reports, research and analysis of marketing data, and coordination with creative teams.

Clients: Hanes, Hardee’s, Harrah’s, Anheuser-Busch• Analyzed and reported program results and ROI of integrated campaigns across multiple media channels including: video views, website traffic, bounce rate and banner ad click-thru to evaluate program success and identify opportunities for improvement.• Successfully launched and managed Hanes’ first social marketing campaign, www.davesdetours.com, from strategic planning to execution including: purchased media integration with ESPN.com, ComedyCentral.com and Craveonline.com and managing the overall social/viral marketing strategy plan. o Engaged over 3 Million male consumers in just 90 days with almost 1 Million branded video views and garnered national recognition in Promo Magazine, E! Online, and NY Daily News.

Clients: Hardee’s, Bud Light, Budweiser, Houlihan’s and Williamson-Dickie Mfg. Co.• Launched Hardee’s biggest promotional push for 2006, the Eat Thick. Ride Wide. campaign which included an interactive microsite, sweepstakes and in-store promotion. o Managed program budget of $500,000 and achieved 25% + on agency OOPs. o Accountable for microsite/promotion success, POS coordination and 9 Million game pieces allocated to 1,500 stores as well as prize procurement and fulfillment. • Responsible for recruiting, hiring & training brand ambassadors for multiple teams, researching and securing events across multiple cities and venues, managing premiums inventory, event reporting and agency profitability.

Bachelor Of Science In Marketing, With An Emphasis In Advertising And Promotions

Education record