Carol Vaughan Email & Phone Number

Leadership role that manages large, multi-faceted client projects, works cross-functionally with multiple business units and mentors account executives and project coordinators.Instrumental in partnering strategically with broadband clients to bring their marketing visions for internet services and products to fruition, catering to both B2C and B2B. Expertise extends to crafting persuasive copy across a wide range of mediums, from customer support content to campaign briefs, digital initiatives, social media strategies, corporate communications, and email marketing.Manage and delegate tasks effectively, overseeing project management role and members of the account team. Identify, develop, and evaluate marketing strategy based on knowledge of client objectives, market characteristics, and other situational factors. Orchestrate creation and execution of highly successful marketing campaigns and product launches to consistently help clients achieve specific goals. Play pivotal role in shaping and embodying client brands, weaving their unique narratives into impactful marketing materials.Experience above showcases blend of strategic thinking, creative prowess, team leadership, and a tangible impact on business growth.

Excel serving as primary liaison and consultant, managing multiple telecommunications client accounts. Identify, develop, position, and evaluate marketing strategies for both B2B and B2C services and products.Proven track record of data-driven decision-making. Identified, monitored, and analyzed data from digital marketing campaigns to optimize strategies and set key performance indicators and achieve goals.Effectively engage with internal team members from ideation to completion of various projects, spanning campaign concepts, product launches, creative design, brand architecture, market research initiatives, and website launches.Skills in project coordination, management, and delegation to key stakeholders consistently produce tangible results. Present recommended pricing, tactics, channels, messaging, design, and marketing topics to clients, leading to new revenue generation and increased brand awareness.Experience above demonstrates strong ability to drive growth, deliver results, and build trusting client relationships.

Raleigh-Durham, North Carolina Area

Developed, executed, and monitored marketing programs and events. Strategized, created and implemented social media campaigns to build brand awareness and drive new business leads.Proven track record of delivering outstanding results by successfully launching TikTok Pro Account, achieving a remarkable 8782% increase in followers and a 7613% increase in profile views within first month.Tripled engagement on LinkedIn by consistently delivering strategic video content, contributing to a 28% increase in speaking engagements compared to previous year. Organized and maintained content management systems on Wix and Canva, ensuring content was up-to-date and accessible.Created, wrote, and designed campaign tactics for online course launch, resulting in substantial 20% increase in sales within three months. Expertise in social media and marketing has consistently driven exceptional outcomes for clients.

Western Wyoming & Eastern Idaho

Experienced telecom professional with a track record of successfully managing multiple in-house marketing projects aimed at enhancing internet products, services, and overall customer experiences. Role involved providing valuable concepts and insights that informed marketing research, strategy, and execution across all company services.Key contributer to launching and managing Net Promoter Score software to identify and address customer pain points, leading to improved customer journeys and setting higher benchmark goals.Excelled in data analysis, optimizing marketing reports to reflect churn rates, revenue trends, subscriber data, and campaign effectiveness. Took charge of producing internal marketing communications disseminated to various organizational levels, including executives, sales, customer service, operations, and engineering teams. Responsible for managing product lifecycles, push calendars, and obsolete product planning.Above experience demonstrates a strong commitment to driving growth, improving customer experiences, and contributing to the overall success of the organization.

Western Wyoming & Eastern Idaho

Played pivotal role in product development and launches, facilitating effective communication both internally and externally regarding new mobile devices and broadband offerings. Responsible for creating and disseminating communications to team members and customers, ensuring clarity and engagement.Managed organization's operational and engineering content, optimizing knowledge-sharing within the company. Role extended to supporting customers and vendors by providing scheduling assistance and addressing billing inquiries, enhancing customer relations.Demonstrated proficiency in data analysis, producing charts, tables, and graphs for month-end and quarterly board reports, contributing to informed decision-making. Made significant contributions to the Smart Home Automation department, surpassing sales goals by 54%. Achievement was driven by improving scheduling efficiencies, refining customer follow-up processes, and implementing prompt invoicing procedures.Experience above reflects a versatile skill set that encompasses effective communication, content management, customer support, data analysis, and a proven track record of contributing to business growth and efficiency.

Atlanta, Georgia, United States