Carol Heller Email & Phone Number

Boca Raton, Florida, United States

Boca Raton, Florida, United States

Miami/Fort Lauderdale Area

 Oversaw Go-to-market (GTM) plans for new products and services solutions and managed pipeline development. Measured the impact of marketing activities on sales pipeline, prospect and customer growth and retention. Reviewed and documented the demand creation process including response and conversion rates. Built the annual marketing plan.

Miami/Fort Lauderdale Area

 Led the NA Field Marketing Team, including developing strategy, assured consistent execution and assigned resources as required. Designed installed base and new customers campaigns, in the area of proprietary events and participation in regional tradeshows, as well as direct mail, all in combination with digital marketing to generate new leads, and influence/accelerate existing opportunities.  Liaised on customer interactions, including online/offline communities, events, customer advisory boards, user groups and executive roundtables. Used ELOQUA, Salesforce and other technologies to measure the impact of customer marketing activities on customer growth, retention and financial outcomes, and communicate these impacts within the organization.

Ft. Lauderdale, Fl

 Worked with Product Directors, Strategic Solution Partners and local Marketing teams to lead the go-to-market and communications strategy for B-to-B sector for Pan-Caribbean region, including solutions and country launches. Developed and drove Digital Marketing and Content strategy and campaigns.  Evangelized and Implemented market automation process and tools. Developed market communications materials including brochures, datasheets, customer case studies as well as managing branding guidelines.

Ft. Lauderdale, Fl

Strategic and Tactical marketing for North America and CALA.

Boca Raton, Fl

Marketing Consulting

Boca Raton

Ba, Psychology

Master Of Business Administration - Mba, Finance, General