One of my favorite things about being a creative director is developing great talent. Fortunately, people are at the heart of everything we do at Balcom. We know it takes driven, multidimensional teams to build successful brands, so that means surrounding art directors and copy writers with videographers, digital specialists, social media managers and web developers. And keeping them all focused on creating content that pulls people in -- from print, video and radio to interactive, digital, experiential and social campaigns. Over the years, it's been rewarding to help clients in many different sectors -- from healthcare and pharmaceutical marketing to education, public service, packaged goods and retail. But whether the work is business-to-business or business-to-consumer, it always starts with powerful storytelling and continues with obsessive tracking and analytics. Somewhere between creating powerful stories and people being pulled in by those stories is that magical place where work meets life. Leads are generated, sales happen, donations roll in or movements take shape. That's my favorite place. And it's why I love being a creative director.Specialties: Creative direction, brand strategies, integrated campaigns, content marketing strategies, concepting, award winning campaigns, social media strategies and measurement, web marketing, digital media, interactive campaigns, SEO, SEM, new business pitches, writing, teaching
Listed skills include Integrated Marketing, Creative Direction, Social Media Marketing, Advertising, and 46 others.
