Caroline Chivers Email & Phone Number

London, GB

• Responsible for managing the performance of Reusable family brands within the ACUVUE® portfolio including sphere, astigmatism and presbyopia needs by developing and executing against business plan.Responsibilities.
• Formulation of Reusable brands strategy and creation of the annual plan to deliver for the whole cluster.
• Execution of communication campaigns, including the management and delivery of professional and consumer messaging and promotions, and their deployment through in-store and media.
• Management and execution of POA and marketing materials in close collaboration with commercial and sales teams.
• Establishment of success criteria for all activities and measurement against specific KPIs with resources such as online analytics and various financial and sales reports, or through ad-hoc tracking tools.
• Management of external agencies and monitoring of budget allocated for marketing plan execution.

High Wycombe, UK

Responsible for marketing across healthcare and direct-to-patient channels. Full marketing responsibility for the UK & Ireland market as well as focus on driving global growth in insulin pump therapy (IPT) through new product introduction and innovation, and supporting the next-generation IPT platform.

High Wycombe

Responsible for marketing strategy, brand marketing expenditure and general management of the marketing department, including recruitment, development and line manager responsibility for the marketing executive and marketing assistant. Marketing Mix ownership; including channel marketing to healthcare professionals and DTC, campaign management, product.

Abingdon, UK

Responsible for continued growth of the obstructive sleep apnoea market (OSA): led the analysis, creation and implementation of plans to lead ResMed UK into a new market space (diabetes). Responsible for raising awareness of the links between OSA and type 2 diabetes via healthcare and direct-to-patient channels. Change Manager, responsible for introducing.

London, UK

Responsible for the brand management of the Complan prescribed and OTC nutritional shake product portfolio.

South Of England

Responsible for key account management in the South of England, including budgetary planning and tracking of ROI. Worked across multiple channels: Secondary Care, Primary Care and with Retail Pharmacies to tailor in-clinic and in-store solutions that add value and drive prescription recommendations and sales.

High Wycombe, UK

Responsible for the creation, launch and facilitation of a one day educational summit for healthcare professionals.

UK / Paris

Led the UK to be the first EMEA country to launch accredited educational workshops in the newly opened Johnson & Johnson Diabetes Institute, Paris. Responsibilities include curriculum content development, facility management, promotion and communications, faculty engagement.

Product Manager, Surgical Wound CareMarketing Executive, Lifescan UK & IrelandSales Representative, Depuy UKMarketing Executive, Ethicon Endo Surgery