Caroline Giegerich Email and Phone Number
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With over twenty years of experience leading strategy, marketing, and innovation across industries like media, entertainment, beauty, and consumer goods, I bring a scrappy entrepreneurial mindset, strategic leadership, a passion for emerging technologies, and a knack for tackling no-blueprint challenges to grow loyal audiences and elevate brand experiences. From HBO and Netflix to Kia/Hyundai and Dr. Pepper, my work has consistently bridged the gap between technology and storytelling, creating tangible business impact.As the Founder and Marketing + Innovation Consultant at Daily Marauder, I provide strategic leadership to brands to harness emerging technologies that reimagine consumer engagement and drive transformative growth. My expertise lies at the intersection of marketing and technology—spanning Generative AI, immersive experiences (AR/VR), gaming, web3, and NFC technologies. By blending deep tech insight with creative strategy, I’ve helped companies unlock innovative solutions that enhance brand positioning, foster meaningful consumer connections, and deliver measurable results.Previously, as the VP, Head of Innovation at Warner Music Experience, I helped envision and execute inventive fan experiences leveraging emerging technologies meant to immerse fans and provide incremental revenue opportunities for artists. My background also includes leading omni-channel marketing campaigns, consumer research, and innovative solutions for companies like Smashbox Cosmetics, Showtime, MediaLink, and Initiative.I serve as a judge for The Webby Awards and an advisory board member for Salesforce focused on AI, HAND (Human & Digital), a talent ID registry for sports and entertainment talent and GoodZ, a company focused on near field communication (NFC) music for artists. I am a TEDx speaker, a certified AI and brand strategist, and a 2024 Marketer That Matters in the Wall Street Journal.Endlessly curious about how humans interact with each other, I explore the intersections of technology, culture, and connection to create groundbreaking marketing and innovation strategies.
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Vice President, Ai Integration And AccelerationIabNew York, Ny, Us -
Founder / Marketing + Innovation ConsultantDaily Marauder 2013 - PresentMarketing + Innovation consultant who has served clients including:➛ NETFLIX: Designed and executed marketing strategies for the original programming slate, including series like ORANGE IS THE NEW BLACK (Taylor Schilling, Lauren Prepon, Kate Mulgrew, Michelle Hurst, Michael Harney), DEREK (Ricky Gervais), and LILYHAMMER (Steven Van Zandt).➛ YOUTUBE: Created playbooks to advise brands on best practices in using organic video to convert to purchase.➛ PARAMOUNT: Led social media presence for Jon Chu’s digital series, THE LEAGUE OF EXTRAORDINARY DANCERS (THE LXD). Work elevated series #1 slot on Hulu with consistent top-10 weekly rankings among all TV series across platforms. ➛ SNAPCHAT: Provided insights into video trends to best optimize viewing for millennial and Gen Z target audiences.➛ NBC: Hired by creative agency, Kettle, to develop digital and partnership concepts to drive Olympics viewership.➛ SECTION: Instructional Associate at Scott Galloway's ed-tech platform, supporting advanced courses in AI, Brand Strategy, and Product Strategy to empower professionals with cutting-edge insights.➛ SPARROW: Led brand and performance marketing for subscription-based media startup providing digests of scientific papers. Sparrow aims to make science accessible and affordable to anyone who wants to absorb new content.Present + in b/w full-time roles -
Contributing WriterAdweek 2020 - PresentNew York, New York, Us -
MentorAdweek 2024 - 2024New York, New York, UsMentor in the Adweek Mentorship Exchange Program.
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MenteeAdweek 2020 - 2020New York, New York, UsMentee in the Adweek Mentorship Program. Mentor = Nick Tran, then CMO of TikTok.
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JudgeThe Webby Awards 2022 - PresentNew York, Ny, Us -
Advisory Board MemberHand (Human & Digital) 2022 - PresentNew York City, Ny, UsHAND (Human & Digital) is a Talent ID Registry that brings simplicity and scale to talent identity in an interconnected human and digital world. In short, HAND is like a bar-code for Sports & Entertainment Talent. -
Vice President, Marketing & InnovationWarner Music Group 2022 - 2024New York, New York, UsHelp Warner Music artists identify and scale new opportunities to connect with their fans leveraging AI, gaming or other metaverse platforms, augmented or virtual reality, emerging shopping technology, web3, and other emerging technologies. Envisioning the immersive fan experiences of the future. -
Vice President, AdvisoryMedialink 2021 - 2022Beverly Hills, California, UsHelped clients navigate the transformational change confronting media, technology and agency sectors today. Established go-to-market and revenue strategy, optimized messaging and positioning, executed product gap analyses and pricing, and designed organizations of the future. Engagements included:➛ $38B MEDIA COMPANY: Designed and led marketplace visibility engagement, created client council playbook, and optimized IP opportunities to creative marketplace needs to optimize advertising sales revenue growth.➛ $636B SOCIAL NETWORK: Following rebrand, led qualitative analysis to determine positioning, advised on marketplace visibility, and conducted competitive analysis to identify strengths, weaknesses, and white space.➛ $104B MVPD: As the advanced advertising landscape continued to evolve with new market entrants, conducted competitive analysis to identify local OTT white space opportunity and differentiate the brand.➛ AD TECH COMPANY (privately held): Designed and led engagements to position this ad tech CTV pioneer for growth by identifying unique value proposition optimized to client needs following acquisition. -
Marketing DirectorShowtime Networks Inc. 2016 - 2020New York, Ny, UsLed a team to drive the go-to-market growth strategy and brand messaging for the OTT Showtime product for hotels while growing existing linear business. Reported to Vice President of Distributor Marketing. Managed annual operating budget.➛ Work positioned Showtime with a first-mover advantage in the nationwide launch of an OTT/streaming solution for the hospitality industry. Added millions in incremental revenue, reigniting the network’s growth in this market.➛ Designed acquisition marketing programs that span paid, earned, and owned media. Campaigns include social media, display, email, video, print, mobile, on-site and direct mail channels.➛ Managed marketing launch of the OTT product reaching hundreds of thousands of rooms in year 1 across the largest hotel brands in the country including Marriott and Hilton along with major distributors including DIRECTV & DISH. Measurable results included millions of sampling opportunities and marketing impressions on-site annually.➛ Helped to secure the first-to-market deal with DIRECTV which transformed the relationship from an a la carte model to a comprehensive bundling strategy.➛ Leveraged OTT and product offerings to increase DIRECTV marketing impressions by 76M.➛ Managed roll-out of on-site marketing materials at Hilton to promote the OTT product, generating millions in earned in-room media value.➛ Led the campaign to implement programmatic media in the B2B market, creating a target profile across digital environments to reach the audience in native online habitats.➛ Managed a team rolling out ancillary content co-branded Showtime and Sheraton leaning into how television is made surrounding series including Ray Donovan, Billions, and Homeland.➛ Navigated teams and strategic partners through seismic shifts in the company and media landscape at large. -
Executive Director Digital Marketing & Consumer EngagementSmashbox Cosmetics 2012 - 2013UsRecruited to lead team in developing and executing cross-platform campaigns including social, e-commerce, search, print/outdoor/digital media, TV, mobile, and technology in-store. Managed $2M annual budget.➛ Member of the marketing team that transformed Smashbox Cosmetics into the #2 leader within their key product category in the prestige cosmetics market.➛ Increased purchase intent by 34% in print by utilizing learnings from customer segmentation research to relaunch creative.➛ Launched TV integration with AMERICA’S NEXT TOP MODEL, expanding brand awareness within key target market delivering 1.26M weekly viewers in the 18–49 demographic, skewing heavily female.➛ In partnership with Maker Studios, created, pitched, and managed YouTube video strategy starring Kristin Chenoweth and four beauty influencers, including Kandee Johnson, Andreas Choice, MakeupbyCamila, and P’Trique. Developed creative concept, distribution strategy, and sweepstakes program that resulted in 20K+ samples distributed. Exceeded all projections with over 10M views globally and a 42% lift in U.S. Sephora category sales.➛ Launched Facebook campaign to create and broadcast 15K user-generated billboards from Hollywood Boulevard during Oscar week to promote online/outdoor product-line awareness. This campaign promoted one of the most talked-about collections of 2013, Love Me, in collaboration with graffiti artist Curtis Kulig. Added 67K+ new followers. Shorty Award finalist. -
Vice President, InnovationInitiative 2010 - 2012New York, Ny, UsRecruited to lead the West Coast team in pitching and developing cross-platform campaigns (TV, print, outdoor, digital, mobile, social, influencer, and experiential). This team was focused on filtering emerging advertising opportunities to clients by marketing impact and providing those clients with first-mover advantage in launching on platforms with discounted pricing, Work included several award-winning digital campaigns on Twitter, YouTube, and Foursquare. Clients included:➛ LIONSGATE: Launched beta Twitter ad units and a first-to-market Foursquare campaign for the release of the feature film, THE EXPENDABLES. Film delivered $274M worldwide revenue against an $80M budget. Foursquare campaign was the winner of a MOBI Gold Award, an Internationalist Gold Award, and a Mobile Excellence Award.➛ HYUNDAI: Driving force behind a 3D projection on a hotel in Miami during Art Basel that promoted the launch of Hyundai’s Veloster, targeting younger consumers. Also launched a Porter Robinson music-themed 3D projection in Los Angeles. Winner of an Internationalist Bronze Award.➛ KIA: Strengthened reach into the youth market by creating a YouTube awareness campaign for the Kia Soul. Partnerships included popular vloggers like Smosh, Shay Carl, and Lisa Nova. Outperformed video views goals by 1.5M (30%).➛ DR PEPPER: Created an innovative go-to-market strategy for Dr. Pepper in a college campus market dominated by Coke/Pepsi exclusive distribution rights. Created book rental packaging solution that delivered 19M impressions across 4,000+ campuses with a Chegg campaign. Winner of the OMMA Award for Best Integrated Online Campaign. -
Manager, Emerging Technologies & PlatformsHbo 2007 - 2009New York, Ny, Us➛ Launched and patented HBO Boxing PunchZone and PunchForce applications that grew viewership 12% by offering a first-to-the-market, tech-enabled approach that engaged viewers with boxing analytics that provided further storytelling. -
Assoc Manager Of Hbo On DemandHbo 2006 - 2007New York, Ny, Us➛ Delivered 19% increase in HBO on Demand viewership during the final season of THE WIRE by launching first-to-market campaign that promoted the accelerated launch of content via on-demand platforms vs. linear. Campaign received a CTAM 1st Place Mark Award and 1st Place Case Study honors. Managed multimillion-dollar budget.
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Associate Manager Of Direct MarketingHbo 2005 - 2006New York, Ny, Us➛ Designed and executed direct marketing campaign for the final season of THE SOPRANOS, including the distribution of 65M pieces of direct mail to strengthen a brand competing for Sunday-night ratings with DESPERATE HOUSEWIVES.
Caroline Giegerich Skills
Caroline Giegerich Education Details
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Brown UniversityPre-Medicine/Pre-Medical Studies
Frequently Asked Questions about Caroline Giegerich
What company does Caroline Giegerich work for?
Caroline Giegerich works for Iab
What is Caroline Giegerich's role at the current company?
Caroline Giegerich's current role is Vice President, AI Integration and Acceleration.
What is Caroline Giegerich's email address?
Caroline Giegerich's email address is ca****@****der.com
What is Caroline Giegerich's direct phone number?
Caroline Giegerich's direct phone number is +191757*****
What schools did Caroline Giegerich attend?
Caroline Giegerich attended Brown University.
What skills is Caroline Giegerich known for?
Caroline Giegerich has skills like Leadership, Product Marketing, Over The Top Content, Social Media, Strategic Partnerships, Public Speaking, Brand Marketing, Salesforce.com, Digital Strategy, Market Insights, Data Driven Insights, P&l Impact.
Who are Caroline Giegerich's colleagues?
Caroline Giegerich's colleagues are Rim Abdullin, Jorge Brandão Espartano, Dondon Don, Ethan Gibel, Iab International Academy Of Business, Jojoa Topa, Golnaz Moradi.
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