Caroline Herrick work email
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Caroline Herrick personal email
An experienced marketer with a passion for purpose-driven marketing, I am adept at aligning business strategy with an organisation’s vision and values through powerful and engaging communications.I am well connected and highly focused - I get things done fast and efficiently, driving results and change where needed. Areas of specialisation:- Marketing strategy, planning and operations- B2B marketing and lead generation- Sales and business alignment- Sponsorships and events- Strategic partnershipsIndustry / sector experience: - Education- Technology- Telecommunications- Publishing and media
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Chief Marketing OfficerGrappler.IoAuckland, Nz
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Head Of Business BrandSwaytech Mar 2023 - PresentNew ZealandAt Swaytech we are passionate about supporting the New Zealand tech sector to grow and thrive. We help to unleash the potential of NZ tech companies that are making a positive impact on the world. -
General Manager - MarketingSwaytech Nov 2019 - Apr 2023Auckland, New Zealand
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Marketing DirectorTech Futures Lab Jul 2018 - Nov 2019Auckland, New ZealandTech Futures Lab helps people and organisations navigate our fast-changing world, with innovative, future-focused education programmes and strategic support. In this era of massive technological change, the focus must shift to people. How can we leverage our human potential for positive impact? How do we need to think and work differently to address the massive social, economic and environmental challenges our world is facing? How do we break away from outdated, legacy ways of doing and forge new, collaborative, regenerative practices?As Marketing Director for Tech Futures Lab I was responsible for the overall marketing strategy, marketing operations, lead generation and meeting revenue targets. -
Senior Marketing ConsultantSwaytech Feb 2014 - Jul 2018Auckland, New ZealandSwaytech is a B2B marketing services agency working almost exclusively with NZ technology companies.- Provided consulting and support to organisations ranging from mature tech companies with complex products and sales cycles to fast growing, agile start-ups at the bleeding edge of innovation.- Services included: Strategic Planning, Customer / Market Research, Account Based Marketing, Project Management, Brand Design and Development, Communications, Event Management. - Clients included: Compac Sorting Equipment, Fletcher Living, SAS IT, Coretex, Fusion5 (Jemini), Fronde
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Senior Brand Experience ManagerSpark New Zealand Jan 2010 - Nov 2013Auckland, New Zealand- Led the brand experience team to deliver experiential campaigns, events and special projects to support Telecom’s retail business targets.- Developed the brand experience strategic plan - moving from a brand / PR-led approach to a commercial strategy for consumer and business market segments.- Increased sales in a price sensitive market with a declining customer base, supported customer retention, improved brand perception, generated significant positive media coverage -
Sponsorship & Events ManagerTelecom New Zealand Nov 2008 - Jan 2010Auckland, New Zealand- Responsible for Telecom’s consumer sponsorship portfolio including principal sponsorship - the All Blacks (including the Rugby World Cup 2011 experiential campaign) - Strategic planning, contract delivery/negotiations/renewals.- International recognition of Telecom’s All Blacks Sponsorship - featured in The Sponsorship Handbook, a UK publication on sponsorship best practice. - Presented Telecom/All Blacks case study at conferences in NZ and Australia.- Part of the Telecom rebrand project team (pre-Spark) in 2010. Attracted significant local and international media for work on this project (launch events).
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Marketing ManagerTouchpoint Group (Nz) Oct 2007 - Nov 2008Auckland, New Zealand- Brand and marketing strategy, budgeting, planning and implementation of key B2B marketing initiatives across New Zealand and Australia.- Completed a total rebrand for Touchpoint and their products and services.- Redefined the way Touchpoint positioned itself - from a product/technology company to a customer centric, solutions-based organisation. -
Marketing Communications ManagerNzme. Mar 2006 - Apr 2007Auckland, New Zealand- Led the Marketing Communications team within APN’s (now NZME) Business Marketing team. - Responsible for implementing marketing strategies to drive advertising revenue and grow market share for NZ Herald, Herald on Sunday, The Aucklander and newspaper inserted magazines. - Winner, 2007 international INMA Awards, Managing Advertiser Relationships category -
Marketing Communications ManagerMedia Design School Jul 2001 - Mar 2006- Reporting to the General Manager with three direct reports. Responsibilities included marketing strategy and planning, campaign management, communications and PR, staff management, event management- Increased bottom line profits in the first quarter of 2006 by 22% compared to the same period in 2005. This figure exceeded the industry average.- Increased industry referrals by 80% through enhanced relationships and networks.
Caroline Herrick Skills
Caroline Herrick Education Details
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Marketing And Management
Frequently Asked Questions about Caroline Herrick
What company does Caroline Herrick work for?
Caroline Herrick works for Grappler.io
What is Caroline Herrick's role at the current company?
Caroline Herrick's current role is Chief Marketing Officer.
What is Caroline Herrick's email address?
Caroline Herrick's email address is ca****@****m.co.nz
What schools did Caroline Herrick attend?
Caroline Herrick attended University Of Auckland.
What skills is Caroline Herrick known for?
Caroline Herrick has skills like Marketing Communications, Sponsorship, Brand Management, Marketing, Digital Marketing, Marketing Strategy, Online Marketing, Management, Integrated Marketing, Event Management, Business Development, Strategy.
Who are Caroline Herrick's colleagues?
Caroline Herrick's colleagues are Vikashni Reddy, John Nowak, Maureen O'sullivan, Vipul Vaghela, Colleen Maccarthy, Lia Lynne Papa.
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3operationhomefront.net, okcdodgers.com, operationhomefront.net4 +121065XXXXX
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Caroline Herrick
Business Owner, Floor Manager And Server With The Great White GroupSanta Monica, Ca -
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