Caroline Thomas Email & Phone Number

Seattle, Washington, United States

Pioneering flexible warehousing in a traditional sector. Defined market needs and devised go-to-market strategies for product differentiation. Created a user-friendly product demo for a consistent message on value. Led industry focus groups to deeply grasp customer challenges. Partnered with product management to share product roadmaps. Utilized market insights for thought leadership and campaigns. Contributed to customer strategy meetings for growth. Advocated for Flexe through video testimonials showcasing core values.

Seattle, Wa

Innovating a traditional space involves several key actions. Transform product features into compelling messaging, create comprehensive sales enablement tools, and nurture vital alliance partner relationships. This effort resulted in a remarkable 5x increase in qualified leads. Continually assess the competition and market trends and collaborate closely with internal teams. Empower field teams through thought leadership content, including webinars, demos, whitepapers, and videos, boosting brand awareness and lead generation.

Greater Seattle Area

Established strategy to successfully deliver 6 product launches in less than 2 years with a focus on maximizing profits and increased partner engagement and deployments. Initiated repositioning strategy for broad family of products and produced product positioning and messaging to differentiate new and existing product lines. Defined and executed Go-to-market strategies for product releases and managed cross-functional teams and deliverables to support growth objectives. Developed competitive insights and communicated the value proposition of products to sales and channel.

Greater Seattle Area

Drove tactical, cross-team program management, developed relationships & shared goals to successfully execute multiple, global customer programs. Owned strategy and execution for worldwide customer reference program, building credibility for EMC products while helping drive Sales and Presales and supporting launches. Designed creative approaches to content generation, defining messaging and positioning differentiation to ensure external/internal reference materials are used across sales, PR, AR, social media, marketing campaigns and events. Captured and disseminated best practices from sales, pre-sales and system engineers in order to increase sales effectiveness.

Increased revenue growth and profitability for the Customer Advocacy team. Go-to-market experience creating and delivering launch sales & marketing collateral, CRM and field readiness. Developed and managed integrated marketing programs to generate innovative, target-focused marketing roadmaps and marketing communication plans for customer development and retention. Led team of 14 account managers, writers and designers, developing custom tools and metrics driven customer and field marketing programs for enterprise clients. Designed and deployed bespoke platform for Microsoft, Alcatel Lucent, Sun Microsystems and Juniper Networks, defining functionality and product roadmap for large enterprise deployments.

Managed $2 million launch budget for customer readiness including content production, customer appreciation program, software distribution, support program for both subsidiary and field nominated customers and customer T&E for launch. Led global teams in the design and deployment of the Windows Server 2003 Worldwide Rapid Adoption Program (WWRAP), ensuring subsidiaries deployed customers by launch.

Redmond, Wa

Expanded the customer reference pipeline from 100 to 1,300 reference customers, developing new intelligence interview and screening process. Worked in partnership with Microsoft public relations and analyst relations teams to identify top Windows Server customers for use in earnings calls and analyst interviews.

Bellevue, Wa

Provided account management for 200+ DSL, collocation and webhosting clients. Identified requirements and provided coordination of database development, liaison between customer and service provider; reviewed existing business processes and made best practice recommendations.

Increased sales from $1 million to $2.5 million. Managed 250+ clients including Nike, Columbia, adidas, The North Face and Microsoft. Implemented and led all marketing and merchandising programs for clients. Liaison between Outside’s marketing, research, sales and billing departments. Planned and executed tradeshows for the outdoor industry and state tourism conferences.