At Datasphere, my focus as the AI Strategy Director is on revolutionizing our current data analytics service offerings through the integration of AI solutions. Collaborating closely with our team, I strive to elevate our capabilities to the next level, merging data analytics expertise with AI innovations to provide deeper insights and enhanced value to our clients. My role is about transforming our core services with AI, ensuring that both Datasphere and our clients are at the forefront of… Show more At Datasphere, my focus as the AI Strategy Director is on revolutionizing our current data analytics service offerings through the integration of AI solutions. Collaborating closely with our team, I strive to elevate our capabilities to the next level, merging data analytics expertise with AI innovations to provide deeper insights and enhanced value to our clients. My role is about transforming our core services with AI, ensuring that both Datasphere and our clients are at the forefront of data-driven decision-making.-Strategically integrate AI technologies into Datasphere's existing data analytics services, enhancing our ability to deliver sophisticated solutions to clients.-Lead cross-functional teams to ensure the seamless adoption of AI in our service offerings, fostering a collaborative environment for innovation.-Serve as a key liaison between technical teams, client-facing staff, and customers, ensuring that AI solutions are aligned with client needs and business goals.-Leverage my background in marketing and technology to effectively communicate the benefits of AI-enhanced data analytics to our clients, driving adoption and satisfaction.-Stay ahead of the latest developments in AI, machine learning, and data analytics, continuously seeking ways to apply these in practical, client-focused solutions.-Monitor and measure the impact of AI integration on client projects, using data-driven insights to continuously refine and improve our offerings.My role at Datasphere is not just about integrating AI technologies; it's about creating a transformative synergy between AI and data analytics that propels both our and our clients' decision-making capabilities forward. By infusing AI into our core services, I aim to position Datasphere as an innovator in the data analytics space, delivering unparalleled insights and value to our clients. Show less

Led the development and management of a successful tech-focused e-commerce platformDrove over $300k in sales through strategic operations, marketing, and customer service initiatives-Oversaw operations serving 3,500+ customers, with a focus on women in tech-Implemented and optimized content strategies and Shopify-based platform for maximum efficiency-Established and managed key partnerships with major tech distributors-Developed and executed innovative delivery and… Show more Led the development and management of a successful tech-focused e-commerce platformDrove over $300k in sales through strategic operations, marketing, and customer service initiatives-Oversaw operations serving 3,500+ customers, with a focus on women in tech-Implemented and optimized content strategies and Shopify-based platform for maximum efficiency-Established and managed key partnerships with major tech distributors-Developed and executed innovative delivery and customer satisfaction strategies during pandemic challengesKey Achievements:-Designed and implemented an inclusive online tech retail experience-Positioned the company as a trusted tech retailer in El Salvador during 2020-2022-Optimized supplier relationships and inventory management processes-Successfully competed with larger companies through superior operational efficiency and customer service-Demonstrated adaptability and resourcefulness in rapidly changing market conditions Show less

Led digital strategy development for prominent brands including Mary Kay, Agelsa (Covergirl, Maxfactor, Sally Hansen), Casa Muñoz, Diana Verónica and Tony (Radioshow), Petacones, and Procaps.Created compelling pitches for new client acquisition, showcasing innovative approaches and strategic capabilities.-Implemented and optimized Meta advertising campaigns and managed media buying across traditional and digital channels.-Crafted 360° marketing and content strategies, ensuring… Show more Led digital strategy development for prominent brands including Mary Kay, Agelsa (Covergirl, Maxfactor, Sally Hansen), Casa Muñoz, Diana Verónica and Tony (Radioshow), Petacones, and Procaps.Created compelling pitches for new client acquisition, showcasing innovative approaches and strategic capabilities.-Implemented and optimized Meta advertising campaigns and managed media buying across traditional and digital channels.-Crafted 360° marketing and content strategies, ensuring cohesive brand messaging across platforms.-Led team responsible for sales, customer service, and strategy implementation.-Utilized advanced tools for automation and reporting (Google Data Studio, Socialbakers).-Conducted social listening, implemented chatbot automation (ManyChat), and managed influencer programs.-Managed monthly ad budgets, optimizing spend for maximum ROI.-Coordinated media coverage and press release distributions.Key Achievements:-Increased digital presence and engagement for multiple brands across diverse industries.-Implemented innovative solutions resulting in measurable growth in e-commerce sales and brand awareness.-Developed strong relationships with stakeholders, ensuring smooth execution of marketing initiatives.-Balanced creative, strategic, and client ROI aspects while managing execution teams.-Played crucial role in business development through successful client pitches.-This role showcased my ability to drive innovation in digital marketing, lead cross-functional teams, manage high-profile accounts, and ensure client satisfaction and new business acquisition, while delivering measurable resultsDeveloped an innovative solution during the pandemic to enable clients to continue selling, demonstrating adaptability and problem-solving skills (E-commerce+fullfillment) Show less

Specialization in strategic planning for brands at the digital level, aligned with their brand, marketing, and sales objectives. In coordination with creative departments.-Implemented digital analysis and research using the Design Thinking model.-Created internal tools and models for digital consumer analysis.-Provided regional strategic and creative support for Coca Cola Company brands.-Developed ad-hoc digital communication models for each brand based on research and… Show more Specialization in strategic planning for brands at the digital level, aligned with their brand, marketing, and sales objectives. In coordination with creative departments.-Implemented digital analysis and research using the Design Thinking model.-Created internal tools and models for digital consumer analysis.-Provided regional strategic and creative support for Coca Cola Company brands.-Developed ad-hoc digital communication models for each brand based on research and analysis.-Elaborated multichannel proposals and integrated campaigns with traditional channels.-Conducted monthly KPI and competitive analysis reports using Google Analytics, Socialbakers, among others.-Monitored digital opportunities (trends, behaviors, hot topics).-Researched digital consumer profiles (qualitative) to improve content.-Executed platform analysis (Growth Hacking Analysis).Brands worked on/supported regionally:FANTA LOCAL, FANTA KOLITA, TROPICALHUSH PUPPIES, CAT (Development of content pillars)SFIRA and othersAdditional achievements:-Implemented brand-specific ad placement strategies-Optimized ad spend based on budgets-Led digital brand building initiatives-Executed digital PR with influencers and prominent communitiesKey Responsibilities:-Strategic planning and execution of digital brand initiatives-Cross-functional collaboration with creative and marketing teams-Data-driven decision making and performance analysis-Trend monitoring and application to brand strategies-Content strategy development and optimization-Budget management and ROI optimization-Influencer and community engagement strategiesThis role showcased my expertise in digital brand strategy, consumer insight analysis, and cross-channel campaign integration. I consistently delivered data-driven strategies that aligned with brand objectives and drove measurable results. Show less

Transformed brand performance in less than six months through targeted tactics:-Enhanced company image and communication-Expanded presence into new malls and plazas in San Salvador-Launched promotional site (vendelo.sv) for lead generation as a new business unit-Pioneered direct customer tracking via social media, becoming #1 in the categoryKey Responsibilities:-Developed and executed strategic marketing plans-Created monthly promotional… Show more Transformed brand performance in less than six months through targeted tactics:-Enhanced company image and communication-Expanded presence into new malls and plazas in San Salvador-Launched promotional site (vendelo.sv) for lead generation as a new business unit-Pioneered direct customer tracking via social media, becoming #1 in the categoryKey Responsibilities:-Developed and executed strategic marketing plans-Created monthly promotional campaigns-Managed digital (Facebook & Google) and traditional media buying and negotiations-Implemented in-house automated SMS platform using NEXMO-Set up CRM systems (Salesforce and Desk.com) for database building-Handled public relations (press conferences, media releases)-Organized BTL actions in metropolitan and rural shopping centers-Liaised with sales force on marketing initiatives-Monitored direct and indirect competition-Developed new products for jewelry sales and loan departments-Forged partnerships with shopping centers-Created and managed digital media strategiesAchievements:-Rapidly improved brand visibility and market presence-Established new revenue streams through innovative digital initiatives-Streamlined customer communication through integrated CRM and SMS systems-Strengthened brand positioning through strategic partnerships and media relations-Drove sales growth through targeted marketing campaigns and product developmentThis role demonstrated my ability to drive rapid brand growth through innovative marketing strategies, cross-channel campaign integration, and data-driven decision-making. I consistently delivered results that aligned with business objectives and improved market positioning. Show less

Key Responsibilities:Content creation and community management for multiple brandsDevelopment of creative strategies and proposalsKPI reporting and trackingCreation of engaging brand dynamics and identifying relevant opportunitiesBrands Managed:CHEVROLETMETROCENTROCHICA MULTICOMERSALNotable Achievement:-Developed and executed a successful strategy for Chica Multi:-Implemented an influencer marketing campaign focusing on fashion… Show more Key Responsibilities:Content creation and community management for multiple brandsDevelopment of creative strategies and proposalsKPI reporting and trackingCreation of engaging brand dynamics and identifying relevant opportunitiesBrands Managed:CHEVROLETMETROCENTROCHICA MULTICOMERSALNotable Achievement:-Developed and executed a successful strategy for Chica Multi:-Implemented an influencer marketing campaign focusing on fashion influencers-Built brand credibility through strategic partnerships-Created and launched content series including "Get To Know" and "How To Wear"-Established Chica Multi as a credible voice in the fashion industryThis role demonstrated my ability to create and manage cohesive digital marketing strategies across diverse brands. I consistently delivered engaging content, built strong online communities, and developed innovative campaigns that aligned with each brand's unique objectives and target audience. Show less

Organicé en conjunto a otro equipo de estudiantes, alumni, coordinadores el primer evento TEDx en El Salvador. Principalmente mi función era coordinar a los diferentes equipos así como coordinar a los speakers locales e internacionales, la curación de contenido (selección de temas). Etc.

The Global Internship Programme comprises a wide range of internships in fields such as: Finance, Marketing, Business Administration, Software/Web Development, Network and Databases, Mechanical Engineering, Industrial Engineering, Teaching, Curriculum Development etc. These internships are specifically aimed at developing the participants professionally and enabling them to specialize in a certain field of work. Moreover, they enable the participants to put into practice the theoretical… Show more The Global Internship Programme comprises a wide range of internships in fields such as: Finance, Marketing, Business Administration, Software/Web Development, Network and Databases, Mechanical Engineering, Industrial Engineering, Teaching, Curriculum Development etc. These internships are specifically aimed at developing the participants professionally and enabling them to specialize in a certain field of work. Moreover, they enable the participants to put into practice the theoretical knowledge acquired along the studies into practice as well as give them a feel on how the corporate life looks like. Show less

One of the agency's first strategists, I consider this experience my professional foundation.Key Responsibilities:-Managed social media accounts for major brands-Created and implemented content strategies-Generated engaging content across various platforms-Developed and executed digital marketing campaigns-Produced weekly reports for Coca-Cola accounts-Monitored performance metrics and adjusted strategies accordinglyBrands… Show more One of the agency's first strategists, I consider this experience my professional foundation.Key Responsibilities:-Managed social media accounts for major brands-Created and implemented content strategies-Generated engaging content across various platforms-Developed and executed digital marketing campaigns-Produced weekly reports for Coca-Cola accounts-Monitored performance metrics and adjusted strategies accordinglyBrands Managed:TOYOTACHEVROLETBONELLADIANA TODO MUNDOTROPICAL EL SALVADORAchievements:-Established consistent brand voices across different social media platforms-Increased engagement rates through targeted content strategies-Developed reporting structures for high-profile clients like Coca-Cola-Contributed to the agency's growth by delivering results for major brands-Adapted quickly to evolving digital trends and platform changesThis role allowed me to develop a strong foundation in digital marketing strategy and content creation. I honed my skills in managing multiple high-profile accounts simultaneously, creating engaging content that resonated with diverse audiences, and reporting effectively to international clients. The experience gained here set the stage for my future growth in the digital marketing field. Show less