Carol Sullivan Email & Phone Number

Rochester, Ny, Us

Rochester, New York Area

Lead Project Manager/Account Manager for health and human services industry clients across the country. Member of team responsible for implementing data management system and on-boarding and managing new clients in aging services, family and children services and perinatal programs. Specialize in designing custom forms, assessments and complex reports that enable clients to report to their funders about services provided and outcomes.

Rochester, New York Area

As the first marketing professional to be hired in the history of this information technology firm, I accepted the challenges of creating, implementing, managing and measuring formal marketing activities – introducing new disciplines and a new skill set – which required me to be a leader, an educator and an inventor of new processes.We introduced the company's new logo and positioning, and redesigned the company website -- to better reflect an expansion into enterprise architecture disciplines, and the unique perspective we bring to clients in IT and business lines. In addition to website development, content creation, I selected and utilized email marketing platforms and CRM tools for e-newsletters, nurture campaigns, surveys, webinars and communication and promotion of the company’s products and services using LinkedIn, Twitter, Facebook and Google+. I managed www.leveragingtechnology.com and was responsible for all content. Negotiated the IBM sales support and enablement resources and co-marketing system, and successfully obtained a 30x increase in 2 years for funded activities by developing plans and tactics with measurable results that elevated the company's presence and visibility within IBM.

Rochester, Ny

Managed effective and profitable direct marketing programs executed by a collaborative, cross-functional team consisting of account service, project management, creative, production, analytic, database and IT professionals (12+ FTEs). Directed all facets of multi-channel campaigns for national client in auto insurance affinity marketing space.- Generated 19% higher profitability (contribution margin) than average other company accounts in 2012 due to disciplined project execution. - Revenue growth each of past three years was 25%-40%, while managing a multi-million dollar marketing budget.

Developed and expanded relationship with newly signed account in insurance affinity marketing, growing revenue and profitability. Client's direct marketing budget doubled in this timeframe due to continually improving program effectiveness, utilizing predictive modeling, creative versioning, testing, and data processing enhancements. - Achieved year-over-year revenue growth 2008-2011 of 16%, 40%, 35% - Created an efficient, streamlined mail program with strong results, enabling client to expand marketing from 70 to 140+ groups. - Built and developed an effective, highly functioning, results-oriented team.Responsibilities included: design and execution of twice-monthly direct mail program, measurement and analysis of results, recommendations for targeting and creative testing, pricing of print production, identifying growth opportunities, revenue forecasting, management and billing.

Collaborated with senior account managers to develop marketing program recommendations as well as measure and analyze effectiveness, profile and target customers and refine programs. Clients included The GM Card, OnStar, GMAC Mortgage, Bank One/JPM Chase and other financial institutions.- Developed customer profiles utilized for more effective marketing material development.- Directed predictive model builds which targeted prospects generating higher response.- Demonstrated value of analytics to expand client services and revenue.

As client-facing member of analytic team, developed marketing program analysis and customer profiles working with technical team and statisticians. Recommendations resulted in programs with higher ROI and lower acquisition costs.

Developed methods to measure and interpret direct marketing program results, including profiling and statistical analysis, with executive summaries and detailed written analysis for presentation to clients.

Rochester, Ny

Began professional career in retail banking at JP Morgan Chase (then Chase Manhattan), in a management training program, becoming an Assistant Branch Manager and Loan Officer, before moving to Corporate Marketing and rising to Assistant Vice President with specialties in marketing planning and analysis.

Rochester, Ny

Managed metro unload and car wash shift.

B.A. Communications/Journalism And Psychology

Education record

eCornell Marketing Strategy Certificate February 2017