Caroline Oliveira
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Caroline Oliveira Email & Phone Number

Gerente de Estratégia at Publicis Brasil
Location: São Paulo, Brazil 14 work roles 2 schools
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✓ Verified Jul 2026 3 data sources Profile completeness 100%

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Current company
Role
Gerente de Estratégia
Location
São Paulo, Brazil
Company size

Who is Caroline Oliveira? Overview

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Quick answer

Caroline Oliveira is listed as Gerente de Estratégia at Publicis Brasil, a with 453 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Caroline Oliveira.

Caroline Oliveira previously worked as Business Strategy & Marketing Consultant at Autônomo and Strategic Planning Manager at Publicis Brasil. Caroline Oliveira holds Social Communication, Advertising from Universidade Anhembi Morumbi.

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Publicis Brasil

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Profile bio

About Caroline Oliveira

With over a decade of experience operating at the intersection of Branding and Growth, I specialize in crafting growth strategies based on fundamental elements of brands.A strong foundation in content and critical analysis has enabled me to work on multidisciplinary projects alongside C-level executives and tech teams to launch new businesses and digital products. I have led technical and creative teams, overseeing everything from demand generation to content and branding.Key accomplishments include steering the turnaround of Vida Simples into an independent publisher, delivering a significant reduction in churn rate and a 23% increase in subscriber base within the first year. Additionally, I led demand generation and brand strategy at Tera, utilizing Content-Led Growth tactics to optimize acquisition costs. Currently at FutureBrand, I am at the helm of a cross-functional team uniting brand and performance, overseeing strategic initiatives in areas such as SEO, Paid Media, Planning, and Web Analytics.

Listed skills include Marketing, Inbound Marketing, Seo, Sales, and 7 others.

Current workplace

Caroline Oliveira's current company

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Publicis Brasil
Publicis Brasil
Gerente de Estratégia
São Paulo, Brazil
Website
Employees
453
AeroLeads page
14 roles

Caroline Oliveira work experience

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Business Strategy & Marketing Consultant

Current
Autônomo

Structuring marketing teams, GTM for new products, business strategy definition, and lead-as-a-service.- Team design and recruitment;- Process design/optimization;- Strategic planning;- Go-to-Market strategies;- Definition of metrics and monitoring reports;- Team rituals organization;- Agile implementation;- Regular monitoring of results for improvement insights and guidance on next steps

Jan 2020 - Present

Strategic Planning Manager

Strategic planning for Nestlé. Brands: Materna | NANLAC | Nestonutri | Nido

Sep 2024 - Dec 2024

Growth & Strategy Lead

São Paulo, São Paulo, Brasil

At FutureBrand's Growth team, I led a multidisciplinary team of 10 professionals who were responsible for Planning, SEO, Web Analytics, Account Management, and Paid Media. Among the key skills required for the role was the ability to bridge the disciplines of Branding and Growth, ensuring that integrated strategies meet the clients' cross-functional challenges.I actively participate in launching projects of new brands and strategic planning for Yamaha, Receitas Nestlé, Mistral, isaac, re.green, PomPom, among others, from ideation of growth campaigns to report monitoring and generation of qualitative insights.

Oct 2023 - Jul 2024

Instructor

Instructor at the following subjects:- Identification and Exploration of Business Problems | Data Analytics Course- Metrics, KPIs, and Common Sense | Data Analytics Course

Sep 2020 - Dec 2023

Brand & Growth Marketing Manager B2B

Responsible for the positioning strategy and product launches for Tera's B2B segment. Maintained direct interface with Product Managers and Product Designers, and conducted periodic strategic alignment with C-level executives.

Jan 2023 - May 2023

Brand & Growth Marketing Manager

São Paulo, Brasil

Responsible for B2C demand generation assets, brand expansion strategies, and campaign ideation, leading a multidisciplinary team of writers, content creators, designers, CRM, and social media specialists. Maintained direct interface with Performance, Sales, and Product teams.

Sep 2021 - Dec 2022

Head Of Ops & Subscription

Chief of Staff and responsible for restructuring and managing distribution, customer service, and acquisition fronts for the subscription model after becoming an independent publisher.

Feb 2019 - Dec 2019

Content Marketing Analyst

Jun 2015 - Feb 2016

Content Marketing Intern

Jan 2014 - Jun 2015
Team & coworkers

Colleagues at Publicis Brasil

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2 education records

Caroline Oliveira education

FAQ

Frequently asked questions about Caroline Oliveira

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What company does Caroline Oliveira work for?

Caroline Oliveira works for Publicis Brasil.

What is Caroline Oliveira's role at Publicis Brasil?

Caroline Oliveira is listed as Gerente de Estratégia at Publicis Brasil.

Where is Caroline Oliveira based?

Caroline Oliveira is based in São Paulo, Brazil while working with Publicis Brasil.

What companies has Caroline Oliveira worked for?

Caroline Oliveira has worked for Publicis Brasil, Autônomo, Futurebrand, Tera, and Vida Simples.

Who are Caroline Oliveira's colleagues at Publicis Brasil?

Caroline Oliveira's colleagues at Publicis Brasil include Evelize Cortez, Lucas Fais, Felipe Puerta, Lucas Nascimento, and Mariana Borges.

How can I contact Caroline Oliveira?

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What schools did Caroline Oliveira attend?

Caroline Oliveira holds Social Communication, Advertising from Universidade Anhembi Morumbi.

What skills is Caroline Oliveira known for?

Caroline Oliveira is listed with skills including Marketing, Inbound Marketing, Seo, Sales, Public Speaking, Social Media, Blogs, and E Mail Marketing.

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