With over a decade of experience operating at the intersection of Branding and Growth, I specialize in crafting growth strategies based on fundamental elements of brands.A strong foundation in content and critical analysis has enabled me to work on multidisciplinary projects alongside C-level executives and tech teams to launch new businesses and digital products. I have led technical and creative teams, overseeing everything from demand generation to content and branding.Key accomplishments include steering the turnaround of Vida Simples into an independent publisher, delivering a significant reduction in churn rate and a 23% increase in subscriber base within the first year. Additionally, I led demand generation and brand strategy at Tera, utilizing Content-Led Growth tactics to optimize acquisition costs. Currently at FutureBrand, I am at the helm of a cross-functional team uniting brand and performance, overseeing strategic initiatives in areas such as SEO, Paid Media, Planning, and Web Analytics.