Carolyn Johnson Email & Phone Number

United States

Snap Creative Marketing -Managed digital assets for direct mail, marketing collateral, and campaign reporting through customized online client ordering portal. Maintain product catalog, user database, scheduling, proofing and approval processes for on demand and batch printing, and serve as client tech support-Collaborated with IT team, internal partners and stakeholders to develop and improve digital and production logistics. Direct workflow for all portal projects and translate client needs into creative solutions by improving existing channels, developing new functions, and automating processes-Liaised between clients and creative department to coordinate print and digital campaigns for launch; including offline, online, hybrid programs. Tracked project tasks and milestones, monitor campaign reporting, ensure tight and fluid timelines are adhered to, and collaborate with billing for client invoicing-Maintained client landing pages for direct mail campaigns including online lead generation and customer journey reporting-Led weekly client facing meetings and IT status meetings to ensure client expectations are met and deliverables are successful-Worked cross-functionally with internal teams for internal campaigns/initiatives.-Acted as Team Lead for Social Media Task Force. Scheduled, created post content, and directed creative design for social media channels

New Jersey, United States

-Managed front end WordPress for online training, landing pages, graphics, reputation management, and functionality-Managed Facebook Business page, Hootsuite, Google My Business, LinkedIn. Created social media calendar and content. Solicited online reviews and engage followers ensuring 5 star ratings are maintained-Developed and created brand identity ad campaigns through Facebook and create Facebook events. Identified target audiences and tracked results.-Created monthly newsletter and handled email marketing through Mailchimp-Graphic designed online ad creative and print marketing materials such as Infographics, in-class training materials, and promotions -Marketed corporate training through targeted email marketing and cold calling-Scheduled group and individual training while attaining new clients

New Jersey, United States

-Managed social media sites and created content for PMD and their clients. Posted organic contentfor 4- 5 clients and engaged followers-Handled online reputation management for PMD and 4-5 clients-Facilitated new internal worksheet for digital assets and file deliveries -Communicated with clients for release of finalized print ads and submitted to printer -Provided content proofreading and created text documents for ad files

New York, New York, United States

-Handled internal and managed external production of Jewelry, Expo, Retail publications. Worked with department and brand leadership on strategic planning, cost analysis, and budget projections-Provided excellent client service to advertisers, high profile clients, and internal teams. Attended press checks and B2B tradeshows to assure printed products were successfuly created and delivered-Researched and provided comparative estimates and scheduling for brands and special projects-Set publication schedules and flight checked ad files according to file specifications and released editorial files for press dates -Trained art and editorial teams and acted as Live Support for ad management-Successfully serviced jewelry brands by transitioning layout, production, and scheduling operations of print andcollateral products from vendors to internal management-Motivated print retail brands to create digital marketing editions as a result of successful marketing and production efforts

New York, New York, United States

-Managed manufacturing of both magazines and special projects-Provided layered production schedules, created issue layout, tracked art materials, approved issue release for print, and attended press checks. Worked with art directors to achieve color corrections on digital assets-Developed advertising specs and created art/edit tracking system for internal staff-Processed print invoices, fielded pricing quotes, supported director with budget estimating, financial tracking andanalyzed areas for cost savings-Trained production coordinators

New York, New York, United States

-Trafficked art materials, handled production files, ad archives, and print library-Direct liason with advertising agencies for file transfers. Supported managers with scheduling, estimating, issue layouts, files

New York, New York, United States

-Managed photoshoots. Negotiated image rights and model contracts-Assisted manager with scheduling, estimating, budgeting and communicated art director approvals/edits for digital assets