Carrie Drew Email & Phone Number

Dana Point, Ca, Us

Dana Point, California, United States

As the co-founder of a creative studio specializing in art, graphics, and textiles for the surf, swim, and sport industries, I focus on branding, product design, and visual storytelling to enhance product appeal. My expertise includes category design, where I develop innovative strategies that align with consumer needs and market trends. I create compelling presentations and user-friendly web designs that elevate the overall customer experience.My role involves crafting investor and sales decks that clearly communicate vision and strategy. I engage in lifestyle and studio photography, capturing the essence of our products for promotional materials. My work extends to designing promotional packaging and trims, adding that final touch to enhance brand presentation and consumer engagement.

California, United States

Play Bigger LLC is the leading category design firm in the world. I contribute to various projects focused on category creation and data visualization. My role involves crafting compelling visual stories through illustrations and graphics that effectively communicate complex concepts to clients, venture capitalists, and stakeholders. I develop engaging web designs and workflows, enhancing the user experience while supporting the firm’s digital initiatives. Additionally, I produce book and eBook illustrations, as well as create printed promotional products that elevate brand visibility.In addition to these creative endeavors, I collaborate on investor, sales, and presentation decks, ensuring that our messaging is clear and impactful. I play a key role in producing video assets and client-focused advertising campaigns. My contributions extend to social media, blogs, and newsletters, where I help strengthen brand engagement and outreach. This multifaceted experience allows me to leverage my artistic skills while supporting the strategic goals of the firm and its clients.

San Clemente, California, United States

I specialized in creating unique designs that enhanced the brand's product offerings. This included developing textile prints, patterns, and graphics that align with seasonal themes and market trends. I collaborated closely with design teams to ensure that my artwork complemented various apparel lines spanning across activewear, swimwear, sportswear, wetsuits & accessories. My role involved conducting market research to understand consumer preferences, generating innovative concepts, and delivering high-quality designs within tight deadlines. By providing fresh and engaging visuals, I contributed to the overall aesthetic and marketability of the brand's collections.

Costa Mesa

As the Global Art Director, I led the artistic vision and strategy for a diverse range of apparel and accessories, overseeing graphic design and illustration projects that aligned with brand identity and market trends. My role encompassed apparel and accessory design, as well as textile print design, ensuring that all visuals resonated with global audiences. I was responsible for developing special make-ups (SMUs) and regional graphics, tailoring designs to meet the unique preferences of different markets.In addition to my creative responsibilities, I traveled extensively to design camps in tropical locations, where I gained inspiration and collaborated with international teams. I also contributed to the creation of marketing collateral, catalogs, and printed materials that effectively communicated our brand message. My experience in this dynamic environment allowed me to blend creativity with strategic thinking, resulting in compelling designs that enhanced the brand's global presence.

Costa Mesa, California, United States

I served as the in-house freelance Art Director at Urban Decay, specializing in packaging design to expand my expertise in this critical area. During my time there, I undertook a comprehensive rebranding initiative that included the creation of the iconic Urban Decay face chart, which has become a hallmark of the brand's identity.Urban Decay recognized my contributions and extended a full-time employment offer; however, I was particularly drawn to the flexibility and innovation of remote and hybrid work models at the time. This experience allowed me to blend my artistic vision with strategic branding efforts, ultimately enhancing the brand's presence in a competitive market while deepening my skill set in both packaging and brand development.

Anaheim, California, United States

After my tenure at Fox, I was recruited to serve as an Art Director for PacSun. However, due to the lengthy commute, I opted to transition into a freelance role to explore the benefits of a flexible work schedule. In this capacity, I produced a diverse range of graphic designs for apparel, including t-shirts and accessories, as well as textile designs and repeat patterns specifically for the Women's Design Department.I collaborated on seasonal presentations and focused primarily on designing for PacSun's four private label categories. This role allowed me to contribute creatively while adapting to the fast-paced demands of the fashion industry, ensuring that designs aligned with brand goals and market trends. My work not only enhanced product offerings but also supported the overall vision of the design team.

I managed a team of in-house and freelance artists and designers within the Women’s Global Design Department. Over four years, I presented seasonal art, color, and theme ideas to the Art Department, Apparel Designers, and Marketing teams, ensuring a cohesive vision across four Fashion Design Directors. My travels to South America, Europe, Australia, and Asia for design inspiration and factory visits enriched my global perspective and informed our creative strategies.Under my leadership, the Printables and Swimwear lines achieved the #1 sales position at PacSun and other major retailers. In 2010, the Fox brand accounted for 10% of PacSun’s $930 million in net sales, leading all brands according to their annual report. My final seasons with the company were Spring, Summer, and Fall 2010, during which I continued to drive significant sales and brand recognition.

Specialized in creating visual concepts and artwork for clothing and accessories, emphasizing aesthetics and brand identity. I collaborated closely with product development teams to design graphics that resonate with target markets and align with fashion trends. My work included designing prints, patterns, and illustrations for various apparel types, ensuring the final products are visually appealing and commercially viable.I conducted market research to understand consumer preferences and competitive trends, and I contributed to seasonal collections by translating the brand's vision into cohesive graphic themes. Strong communication skills enabled me to effectively present concepts to stakeholders, including design and marketing teams and production managers. My role combined creativity and technical skill, allowing me to produce compelling designs that enhance a brand's product offerings.

Lake Forest, California, United States

As a Knit Tops Buying Assistant and Fit Model at Wet Seal Corporate, I balanced a rigorous schedule that included attending graphic design school until midnight while working alongside the tops buying team during the day. In this role, I collaborated closely with buyers to analyze trends, assist with product selection, and manage inventory, contributing to the overall success of the knit tops category.In addition to my responsibilities as a buying assistant, I served as a fit model, providing valuable insights on garment fit and construction. This dual role allowed me to apply my design knowledge in a practical setting, ensuring that products met both aesthetic and functional standards. My experience in this fast-paced environment honed my ability to multitask and develop a keen understanding of the apparel buying process, further enhancing my skills in the fashion industry.

I worked in Production as a full-time Developer for the women's and men's apparel, printables, and accessories divisions, where I honed my skills in technical design, product development, and supply chain management. In this role, I collaborated closely with cross-functional teams to ensure quality and timely delivery of products while also implementing efficient workflows to optimize the development process.Additionally, I managed invoices and promotional production for the marketing and music department, enhancing my expertise in budget management and vendor relations. This multifaceted experience equipped me with a strong foundation in both development and project management within the apparel industry.

After high school, I considered pursuing a career in fashion design, but my Dad encouraged me to gain practical experience at Quiksilver before committing to an expensive educational program. In the Men's Art Department, I developed proficiency in Excel spreadsheets, created purchase orders, and collaborated with artists to prepare tech packs for screen printers. Additionally, I was responsible for approving and providing feedback on strike-offs and overseeing the development of production processes. This experience allowed me to gain valuable insights into the industry and refine my skills in a professional setting.