Carrie Gehrhardt Email & Phone Number

Atlanta, GA, US

- Designed, wrote, tested, and edited UX copy for the Hello Heart mobile app- Established and implemented voice and tone guide- Increased number of users who connected third party clinics by 79% by adding an info modal at the beginning of the process- Set up continuous user research practice to refine content and iterate on the user experience- Improved.

Remote

- Established and executes on a multichannel content calendar.- Grew monthly content sessions from 3k to 44k as a content team of one.- Owns company newsletter, which reaches over 40k subscribers weekly. It has grown from a list of 3k subscribers. - Produces, edits, and publishes a company podcast with over 6k monthly listens.- Organizes complex and.

Remote

Remote

- Managed team of freelancers to take creative projects from start to finish.- Designed landing pages that tripled revenue.- Created and managed paid social campaigns with a budget of $3k per month. - Established and maintained company blog, including whitepapers and sales-driven content. - Collaborated with executive management, sales, and marketing teams.

- Increased B2C email open rate by 20%. - Worked with event and paid marketing teams to create a comprehensive user acquisition strategy.- Created onboarding content and in-app workflows to help new users understand the product.- Managed company social media accounts.- Maintained company social media accounts.

Greater Boston Area

- Worked cross-functionally with Design, Copy, and Strategy teams to create advertising campaigns.- Wrote print ads that appeared in the Boston Globe. - Conducted in-depth competitor analysis.- Wrote for print, digital, and video campaigns.

Greater Boston Area

-Managed four creative teams -Worked with executive team to ensure deadlines were met

Greater Atlanta Area

-Worked with teams across the agency to execute projects-Created target audience profiles for new clients

Greater Boston Area

-Wrote copy for video, social media, and print campaigns.-Was resposnsible for overarching campaign ideas, scripts for video, all social media posts, and print newsletter. -Created taglines, headlines, and body copy for web banners, print advertisements and all other iterations. -Collaborated with art director to create all creative executions.

-Managed social media including Twitter, Instagram, Facebook, and Pinterest -Designed flyers and other marketing material-Created content for webpage and social media platforms-Researched target audience to develop effective social media strategy

London, United Kingdom

-Wrote copy and observed account management team at work -Helped with account management for Warner Brothers and HBO when possible-Participated in every aspect of pitching, from strategy to copy-Wrote blog posts-Created client Christmas package-Wrote copy for Warner Brothers Studio Tour London Christmas campaign

Greater Atlanta Area

-Concentrated primarily on account services and copywriting for Campus Special and Chegg Deals rebranding-Worked directly under Senior Account Executive-Conducted research for Chegg campaigns and Holiday Inn-Attended meetings with clients and led calls with Campus Special executives-Was involved with Campus Special/Chegg Deals rebrand from mood boards to.

Boston, MA

-Promoted the Verge Campus Tour through social media-Planned brand village at tour locations-Constructed brand marketing-Planned events to promote the Verge Campus Tour-Wrote entertainment posts for the EMuze blog

-Promoted the brand around campus-Distributed marketing collateral-Maintained social media awareness through Twitter, Facebook, and Instagram-Sourced appropriate fundraising events-Built relationships with campus media

Bachelor Of Science (Bs), Advertising

Activities and Societies: Sigma Kappa, BU Buzz, BUTV10, AdClub

Education record