Carrie Tang Email & Phone Number

Portimão, Faro, Portugal

For the last nine years I've provided copy support for ResourceiT, an award-winning channel marketing agency specialising in content creation, demand generation and digital marketing.Key responsibilities:• Creating content to support tactical and strategic campaigns for 100+ tech companies such as Microsoft, Vodafone, AWS, Fujitsu, Citrix, SAP, and Accenture. This includes several winning and finalist entries for the Inspire Microsoft Partner of the Year and CRN Channel Awards.• Delivering bold, creative, and impactful marketing messages to help businesses stand out and connect with their audience.• Driving brand awareness and new opportunities with content that inspires action, such as whitepapers, eBooks, value props, landing pages, blogs, infographics, case studies, emails, newsletters, social posts and more.

Portimão, Faro, Portugal

Working closely with the Strategic Marketing Manager, I help drive demand generation by creating thought leadership style eBooks, blogs, and case studies.Key responsibilities:• Crafting engaging content that captures attention and amplifies brand awareness. • Taking insights from key industry experts and weaving their responses into compelling stories that resonate, inform, and engage.• Establishing Kingston as a thought leader and turning readers into revenue.

Portimão, Faro, Portugal

As a freelance photographer specialising in events, people, and lifestyle, I've worked on a huge variety of projects. This includes large scale commercial campaigns, PR events, intimate Michelin supper clubs, and international music festivals. I've had my work featured on the London Underground, as well as in many online publications and business websites.

Portimão, Faro, Portugal

As a B2B SaaS Content Writer I was responsible for helping grow Humanitec's library of content. This included creating and editing articles at the forefront of SaaS marketing, to help increase awareness and drive demand generation. I was also part of the Technical Documentation Group, where my role was to edit and support the creation of technical resources. The goal is was improve the customer onboarding and ongoing developer experience, by providing goal, learning, understanding, and information-orientated content.Key responsibilities:• Editing developer-focussed technical documentation such as tutorials, how-to guides, explanation pieces, and reference material.• Writing and editing whitepapers, thought leadership pieces, infographics, tech journalist articles, and event recaps for the Humanitec website and external publications.• Creation of brand voice guidelines to help define the Humanitec tone of voice and drive consistency across content and communication.• Working closely with the Head of Marketing & Sr. Content Lead, and constantly screening the DevOps and cloud-native landscape for upcoming and trending content

London, England, United Kingdom

As the Marketing Communications Manager I played a key part in helping grow Groupon UK's inbound web traffic by 200% over 12 months. This was achieved by the development, delivery, and management of an effective integrated marketing strategy, which I then rolled out to 14 countries across EMEA. In addition I played an extremely hands-on role when it came to content creation, helping drive growth and increase brand awareness.Key responsibilities:• Development of integrated B2B content strategy • Management and production of partner case studies • Chief Editor for Partner Blog including creation, SEO and publishing• Creation and management of monthly partner newsletters • Ad-hoc eMarketing and social media copywriting • Production of offline copy for brochures, marketing packs, flyers• Creation of web content such as whitepapers, guidebooks, infographics• Keyword analysis and on-going SEO reviews for all content produced• Google Analytics reporting for SEO improvement • Sales collateral creation including pitch books, product descriptions, 1-pagers and brochures

London, England, United Kingdom

• Creation of experiential partner reviews • Production of partner case studies • B2B and B2C marketing copy creation (press releases, social media content & blog)• Management of GrouponWorks website revamp and content migration• Editor for internal monthly newsletter• Assisted with migrating old intranet content to a new platform

London, United Kingdom

• Proofed and edited promotional web and email copy • Reinforced ASA compliancy as well as transparency • Owned the highlights and fine print sections of daily deals to ensure factual accuracy• Ensured all copy was free from grammatical error and on brand with tone and voice

London, United Kingdom

• Created promotional copy to sell a wide range of customer experiences• Adhered to the house style while maintaining utmost transparency • Ensured compelling selling points were clearly expressed and logically organised • Avoidance of ASA taboos and marketing cliches

Slough, United Kingdom

Now owned by Genesys, Interactive Intelligence provides unified business communications solutions for call centres. My role was to develop the company's first ever UK marketing lead generation team to identify sales opportunities and help drive business growth. Key responsibilities:• Managed entire B2B telemarketing and emarketing campaign lifecycles • Created copy for eMarketing campaigns reinfocing brand voice and messaging• Identified market trends and collected prospect data• Analysed stats and produced reports to help shape future marketing strategy

Basingstoke

For over 20 years GAPbuster has provided bespoke customer experience measurement solutions, designed to meet the specific needs of its clients. My role was to leverage powerful measurement capabilities, reporting, and analytics platforms to support retail brands by driving improvement in their customer experiences. Key responsibilities:• Managed reporting process for customer experience campaigns• Created and maintained customer data reporting and analysis• Supported sales by increasing customer satisfaction scores

Reading, United Kingdom

As a leading sales and marketing services organisation, Slipstream provides end-to-end B2B marketing services to ICT vendors and their channels. During my role as an Account Manager I helped design and implement go-to-market strategies across the Americas, EMEA, and Asia Pacific.Key responsibilities:• Won new and repeat business with partners such as Microsoft, IBM, and HP• Created and delivered project briefs for tailored marketing campaigns• Managed partner marketing budget• Trained, developed, and managed Telemarketing Executives to Project Leader status

• Managed teams of up to ten telemarketers including project briefings and reports• Held team and individual training, coaching and mentoring • Ensured targets were hit and client expectations exceeded

• Generated leads and identified marketing opportunities on behalf of a range of tech partners• Cleansed prospect database with key marketing and competitor information• Deep dive account profiling as part of account based marketing strategies

English, English Literature, 2:1

A Level, English - B, Art - B, Media Studies - B