Carson Smith Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

As the Regional Marketing and Business Development Director (AMER) I am responsible fordeveloping, creating, activating, and measuring regional marketing programs and events todrive leads and to create compelling content. My goal is to activate our sales tools in an effort to create new business opportunities, deepen client relationships, and increased sales conversion.My Key responsibilities include: - Managing the development and implementation of regional marketing campaigns andactivities.- Optimizing and directing the presence of SGK at Industry and Client Conferences.- Managing and contributing to the creation of thought leadership content to support leadgeneration activities and to improve Client presentation materials.- Assisting in the creation of business development pitches/presentations/proposals with anemphasis on storytelling and a clear and concise narrative that differentiates SGK fromits competitors and incumbents and highlights our strategic and innovative solutions.

Chicago, Illinois, United States

Manage and inspire the Creative team to create marketing materials to help raise brand awareness through multi-faceted national campaigns.- Design digital and print marketing materials for a variety of markets nationwide using the Adobe Creative Suite including InDesign, Illustrator, After Effects, and Photoshop.- Develop the Creative direction and visuals for the look/tone/feel of our quarterly marketing campaigns.- Provide creative strategy to the Corporate team that includes quarterly reports, industry/market trends, engagement analytics, and membership growth.- Host training and continuing education webinars to help new employees and franchisors grow their client base with innovative marketing initiatives.- Create content specifically for social media to help grow and monetize following in accordance to social media updates and algorithms.- Educate franchise owners about the fundamentals of grassroots marketing and provide strategic collateral to help grow brand awareness in their markets (i.e brochures, window graphics, wraps, banners, and apparel).- Launched and curated an On-Demand platform for digital fitness classes during the pandemic when physical locations were closed.- Facilitated and strategized the Grand Opening from a creative perspective of 5 franchise locations across the US.

Greater Chicago Area

Chicago, Il

•Taught and curated high-intensity interval training group fitness classes•Managed gym employees and other instructors including scheduling, hiring,budgeting, payroll, product ordering, and studio maintenance•Increased studio sales by 8% in one year for 6 consecutive months as a resultof programming, staff training, and increased marketing•Trained over 50 new instructors at franchise locations across the nation•Facilitated regional training seminars to train additional Master Trainers•Built franchise guidelines based on corporate operations and trained newstudio owners

Providing creative services to brands, businesses, and individuals. Whether we are working on your side hustle, your passion project, your major corporation, or your influencer dreams, I am confident we can make it look as awesome as it does in your head.Freelance Services Include:- Graphic Design - Logo Design - Creative Direction - Social Media Management and Strategy

Greater Chicago Area

•Co-Founder and Chief Operations Officer - managed employees, scheduling,product ordering, equipment maintenance, and apparel production•Increased clientele by 12% for a consecutive 10 months•Increased sales by over 200% each year since opening•Facilitated the opening of a second location in Denver, CO and trained staff onall studio operations•Provide continued support and direction to additional locations andmanagement teams•Created and developed marketing campaigns to increase business andawareness•Hosted and facilitated events and collaborations with local businesses

Chicago, Il

•Clients: Nike, Converse, Jockey, Fjallraven, Under Armour•Produced e-commerce imagery globally •Worked as a brand ambassador to understand clients needs, and produce quality and consistent work on set•Built and developed style guides to represent execution plans and brandguidelines globally

Chicago

•Sourced fashion items and props for photo shoots while following relevant gobys and styling direction. •Researched current fashion trends to provide insight to the client when requested•Styled clothing and props on set to ensure products were captured accurately, and at a premium level