Carter Richards Email & Phone Number

• Experience working across portfolio of brands in FMCG.• Collaborated cross functionally on projects and with agencies.• Creation of multiple assets including in store activations, onlineand social.• Involvement in executing marketing and campaign plans.

• Ownership of organic social media, managing 16 local social media accounts and improving social performance. Won an award in H2 for social media excellence.• Supporting wider marketing strategy & insights team in digital campaigns, as well as working with stakeholders across Europe & Latin America to help deliver digital and social activations.• Wider digital activities including website projects and paid campaigns.

• Carried out research and analysed data to help identify new opportunities for customer acquisition.• Developed prospect lists for campaign activity.• Completed a cross sell analysis of customer base, which was hugely beneficial to the company and exec board.• Provided insights into current market trends.

Placement role. Gained a range of experience working across accounts payable and cash & banking team in a large sized business. Obtained a great insight into various areas of finance, taking on new responsibilities and collaborating as a team to help achieve the objective of reaching an excellent year end figure.

Bachelor Of Arts - Ba, Business Studies With Marketing, 2:1

• Overall degree award obtained: 2:1 (67%) • Dissertation: An investigation into the factors of social media influencer marketing.

A-Levels

Business Studies, English Literature and Language, ICT