Carter Bentzel-Slaughter Email & Phone Number

Washington D.C. Metro Area

• Serves as project lead for AARP membership growth strategy and coordinated communications effort in retail.
• Supports membership acquisition and renewal strategies. Works with lines of business to identify membership opportunities and activate communications strategy.
• Coordinates consumer branding and messaging of AARP and provider assets at retail. Works with AARP communication team to deliver communication strategy in the retail marketplace. Manages and forecast service provider.
• Served as lead project manager and subject matter expert for AARP community assessment and activation in commercial channels. Developed local discount strategy for specified markets to include market analysis.
• Developed and implemented AARP Services, Inc. local community webinar for AARP state offices. Webinar included internal training tools and resources.
• Worked with internal lines of business (LOB) and Co-operative marketing teams to identify scope, prioritize and engage AARP services providers in test and learn pilot against community engagement strategies.

Arlington, VA

Developed and implemented complex marketing and communication strategies for Fortune 500 accounts such as U.S. Army and Verizon. Led planning, design and production of strategic communications programs requiring comprehensive knowledge and application of business strategies and management of project teams across all aspects of the communication.

Alexandria, VA

Recruited to aid in development of newly formed advertising agency. As 100% commissioned-based Account Executive, responsible for prospecting new client base within the Coca-Cola Company and implement multi-channel marketing programs to aid sales generation.Identified and secured new client base within the Coca-Cola Company, resulting an increase in agency.

Responsible for Brand Development of EdOptions Brand. Responsible for redevelopment of current website and development of additional product web sites. Implement website traffic growth strategy for 3 product websites. Develop and implement Public Relations communication strategy. Develop business marketing plan for EdOptions, Inc and product lines. Lead a.

Responsible for driving overall company marketing strategies and served as lead marketing communicator to Regional Vice President of Operations and key Senior Management Stakeholders for Mid-Atlantic Region. Led Eastern Division and collaborated with cross functional departments on implementing Multi-Cultural Campaign for over 500 Company Operated stores.

Developed and implemented National and local brand building marketing strategies and public relations plans adhering to Starbucks Brand for over 350 company operated retail stores in Mid-Atlantic Region, Sales. Managed $1.8mm budget.Served as company spokesperson for Mid-Atlantic Region for local media inquires and local planning initiatives Worked with.

Developed and Implemented multi-channel retail brand marketing programs driving Coca-Cola Company brand marketing key initiative. Represented second largest share of market within total US Managed and analyze ROI of local sponsorship Houston Texans, Houston Astros, Houston Rodeo, Six Flags AstroWorld and Six Flags Splashtown.Developed and implemented.

Developed and executed integrated regional brand marketing programs on-pack driving Coca-Cola Company key initiatives. Designed and administered promotional campaigns for large store retail accounts. Managed all phases of program execution from creative development to sourcing tie-in partners. Managed 100k budget Created field marketing process and.

Greater Atlanta Area

Developed volume driving regional programs for Southeast Account Group as contractor. Developed and executed innovative marketing solutions for Coca-Cola National Accounts QSR Team to drive consumer purchase of food and beverage. Supported 1996 Olympic Pin Society Licensee as acting liaison for Coca-Cola Company internal and international clients.