Carter Bentzel-Slaughter Email & Phone Number

Washington D.C. Metro Area

Serves as project lead for AARP membership growth strategy and coordinated communications effort in retail. •Supports membership acquisition and renewal strategies. Works with lines of business to identify membership opportunities and activate communications strategy.•Coordinates consumer branding and messaging of AARP and provider assets at retail. Works with AARP communication team to deliver communication strategy in the retail marketplace. Manages and forecast service provider reimbursement budget of $2.5M.MARKETING CONSULTANT – COMMUNITY/LOCAL COMMUNICATIONS Served as project lead for strategic development, refinement and implementation of AARP Enterprise local community plan, including multicultural overlay, in commercial channels. •Served as lead project manager and subject matter expert for AARP community assessment and activation in commercial channels. Developed local discount strategy for specified markets to include market analysis, established baseline metric setting, plan execution and strategic refinement of plan.•Developed and implemented AARP Services, Inc. local community webinar for AARP state offices. Webinar included internal training tools and resources.•Worked with internal lines of business (LOB) and Co-operative marketing teams to identify scope, prioritize and engage AARP services providers in test and learn pilot against community engagement strategies.

Arlington, Va

Developed and implemented complex marketing and communication strategies for Fortune 500 accounts such as U.S. Army and Verizon. Led planning, design and production of strategic communications programs requiring comprehensive knowledge and application of business strategies and management of project teams across all aspects of the communication process.Synthesized consumer insights, industry and brand knowledge to develop strategic customized marketing solutions for client’s short-term and long-term needs. Solutions involved analysis and evaluation of client’s brand assets, research, target audience, communication channels and competitive landscape.Managed and implemented strategic communications campaign “I A.M. Strong” for U.S. Army “SHARP” Sexual Harassment/Assault Response & Prevention program. Redesigned campaign collateral and provided integrated marketing solutions to support behavioral change. Campaign elements included print, interactive event displays, digital, website design and development, video and internal training materials. Developed, managed and implemented social media campaign strategy for Verizon Small Business channel. Increased Verizon Small Business followers on various social media channels to include Facebook, Twitter, Google+ and LinkedIn. Increased followers by more than 67% on all social media channels.Developed and implemented social media promotional tactics for social media channels. Provided weekly social media network analysis on programming tactics and competitive social media platforms.Key member of business development teams. Identified opportunities aligning with Summit Marketing capabilities; assisted with proposal development, staffing, pricing and presentation to prospective clients.

Alexandria, Va

Recruited to aid in development of newly formed advertising agency. As 100% commissioned-based Account Executive, responsible for prospecting new client base within the Coca-Cola Company and implement multi-channel marketing programs to aid sales generation.Identified and secured new client base within the Coca-Cola Company, resulting an increase in agency billings and new business from agency’s largest account.Managed and oversee creative group in development of strategic marketing collateral for client.

Responsible for Brand Development of EdOptions Brand. Responsible for redevelopment of current website and development of additional product web sites. Implement website traffic growth strategy for 3 product websites. Develop and implement Public Relations communication strategy. Develop business marketing plan for EdOptions, Inc and product lines. Lead a small team of 5. Develop and implement creative strategy for entire brand portfolio.

Responsible for driving overall company marketing strategies and served as lead marketing communicator to Regional Vice President of Operations and key Senior Management Stakeholders for Mid-Atlantic Region. Led Eastern Division and collaborated with cross functional departments on implementing Multi-Cultural Campaign for over 500 Company Operated stores in New York and Chicago. Managed $1.2mm budget.Served as Eastern Team Lead and communicator in development of first local multi-cultural marketing plan for New York and Chicago Markets.Collaborated and interfaced with internal creative agency and external public relations agency in development of multi-cultural Hispanic Marketing plan to include on-line, print and sampling.Facilitate and present marketing plans and updates including new product launch, public relations, customer facing communication and merchandise, out of store sampling and employee engagement programs to senior management monthly

Developed and implemented National and local brand building marketing strategies and public relations plans adhering to Starbucks Brand for over 350 company operated retail stores in Mid-Atlantic Region, Sales. Managed $1.8mm budget.Served as company spokesperson for Mid-Atlantic Region for local media inquires and local planning initiatives Worked with Regional Vice President on establishing crises communication plans for local emergency. Lead and directed a staff of 3 in development, implementation and measurement of local programs.Concept, designed and executed first ever Starbucks Coffee Festival local campaign resulting in 18% lift in coffee category . Managed and strategically directed local public relations agency, creative agency and sampling agency. Secured and negotiated strategic partnerships with Kennedy Center Arts Foundation, Chesapeake Bay Foundation, Wolftrap Foundation, Smithsonian American Indian Arts foundation and Gala Hispanic Theater

Developed and Implemented multi-channel retail brand marketing programs driving Coca-Cola Company brand marketing key initiative. Represented second largest share of market within total US Managed and analyze ROI of local sponsorship Houston Texans, Houston Astros, Houston Rodeo, Six Flags AstroWorld and Six Flags Splashtown.Developed and implemented yearly marketing plans with sponsors driving overall 1% market share increaseDelivered and led monthly local marketing presentation to National Account ExecutivesDeveloped and managed communication strategy and marketing plan for Houston Super Bowl to senior leadership and Coca-Cola internal team to include competitive market strategy in all retail chains, stadium, public relations and customer incentives resulting in overall 5 -10% sales increase Collaborated with local creative agency, radio, television and outdoor media in the development of integrated regional programs driving brand category

Developed and executed integrated regional brand marketing programs on-pack driving Coca-Cola Company key initiatives. Designed and administered promotional campaigns for large store retail accounts. Managed all phases of program execution from creative development to sourcing tie-in partners. Managed 100k budget Created field marketing process and timelines approach for on-pack promotions and in-store promotions resulting in best practice to be used for entire US Coca-Cola Field Organization. Spearheaded and collaborated with category team on development of regional multi- channel marketing strategy for NBA All Star Game for on-pack and key priority retail accounts resulting in 17% increase in overall market sales Managed and facilitated yearly marketing meetings with key sponsors as Kings Dominion and Six Flags updating on Coca-Cola key priorities

Greater Atlanta Area

Developed volume driving regional programs for Southeast Account Group as contractor. Developed and executed innovative marketing solutions for Coca-Cola National Accounts QSR Team to drive consumer purchase of food and beverage. Supported 1996 Olympic Pin Society Licensee as acting liaison for Coca-Cola Company internal and international clients.