Larissa Caruso Email & Phone Number

Hamilton, On, Ca

Mississauga, Ontario, Canada

As a Teaching Assistant with McMaster University, I had the incredible opportunity to support a diverse community of over 3,000 students and staff in the Humanities Faculty while instructing McMaster's Public Relations course. I crafted engaging course materials and ensured they adhered to the Canadian Press Style Guide, creating an environment where students could grasp complex concepts and thrive in their academic journey. My presentations prioritized accessibility and inclusivity, allowing me to connect with students from various backgrounds. I took pride in tailoring my content to meet the unique needs of each student, empowering them to succeed. This role not only honed my communication and public speaking skills but also reinforced my passion for helping others achieve their goals.

Hamilton, Ontario, Canada

At McMaster Automotive Resource Centre, one of the world's leading research programs focused on transportation electrification and sustainable energy solutions, I had the privilege of spearheading a comprehensive recruitment campaign. This role involved not only leading the copywriting and design efforts but also conducting in-depth market research and collaborating closely with staff to ensure that our visuals and messaging resonated with the organization’s branding and values. The result was the successful production of over 20 engaging campaigns that attracted top talent and fostered greater internal stakeholder engagement.My contributions were recognized by senior leadership, leading to the extension of my initial four-month contract due to the positive impact of my work. Additionally, I played a key role in media relations and communication efforts for significant events, ensuring that our messaging was clear and impactful for global stakeholders. This experience not only enhanced my communication skills but also ignited my enthusiasm for continuous learning and growth in sustainable practices within the industry.

Hamilton, Ontario, Canada

As part of StratComm, a student-run marketing competition at McMaster University, I had the opportunity to lead a two-person team in developing a comprehensive marketing strategy for our client, Mitchell and Abbott Insurance Brokerage. Our approach was grounded in conducting in-depth market research, competitor analysis, and a detailed SWOT analysis, which guided us in creating an innovative and strategic communications plan.Our efforts brought us to the finalist round, which allowed me to apply technical marketing concepts in a high-stakes, competitive environment. This experience truly enriched my understanding of project management, critical analysis, and the importance of delivering business solutions that align with client goals. I am truly grateful for the opportunity, as it not only enhanced my skills but also ignited my passion for continuous learning and growth in strategic marketing practices.

St. Catharines, Ontario, Canada

As a voluntary Communications Associate with Revel Realty, a leading real estate brokerage, I embraced the opportunity to gain industry exposure while enhancing the company's brand visibility through digital campaigns. Taking on this role as a student allowed me to immerse myself in a professional setting and cultivate my skills in a real-world context, as I was truly eager to learn and grow in my passion for marketing and communications. In this position, I crafted concise copy and analyzed performance metrics to optimize our marketing strategies effectively. By ensuring brand consistency across various digital platforms, I successfully increased client engagement and brand awareness. This experience not only showcased my ability to blend graphic design with analytical skills but also fuelled my strong desire for continuous learning and growth as I navigated my journey as a junior professional in the marketing field. I am truly grateful to have been given this opportunity to explore various styles of copywriting and make meaningful contributions to a dynamic team as a student eager to support businesses on a voluntary basis for the sake of learning.