Responsible for creating the Information Architecture of waters.com while collaborating with a team of Strategist and Product Manager.

Effectively engaged stakeholders with the aim to create a MVP that included Linus’ brand vision and considered what persuades its users to deliver on business goals. Collaborated with developers, stakeholders and product manager to create an engaging user experience.

Product: http://samplify.it/As Lead Product Designer, I collaborate cross functionally with engineers and product managers throughout the development process. I am involved in every aspect of Samplify starting with feature prioritization in line with strategic goals. I direct user research in close collaboration with experts in the field informed by competitive analysis at the start of feature development. I execute usability testing to validate and iterate designs in-line with user requirements.I design advanced Market Research features such as crosstabs, survey level quotas, section and page organization, normative data analysis, advanced logic, data downloads and sharing along with data visualizations.My responsibilities include:• Leading feature development and prioritization informed by business case, competitive analysis & user feedback• Guiding the exploration of user centric solutions, usability testing and design validation • Collaborating cross functionally with engineers and product managers throughout development process & QA before feature shipment• Designing interfaces with clean and simple visual design and intuitive interactions• Managing and mentoring junior product designer

Responsible for understanding stakeholders’ and users’ perspectives and translating them into an engaging digital experience. Conducted usability testing to ensure users can easily navigate and clearly understand the website. Iterated wireframes through rapid prototyping for retesting. Designed the look for the new website.

Successfully collaborated with the client to redesign their new responsive website. Contributed to UI ideas that considered users and business goals. Created website‘s style guides to ensure consistency and easy communication with development team.

Designed and concepted at Grey London, TBWA, Leo Burnett, JWT and Lucky Generals on diverse projects such as campaign design, logo development, client presentations and poster design.

Conceptualization of design for winning campaign pitch and further development of the design into other application areas. Collaborated on logo and brand guideline development for range of clients. Developed and delivered an illustrative approach and visual design for app concept.

Created new packaging design ideas for existing and future clients. Collaborated with the studio in the launch of Bacardi’s rebranding. Produced brand guidelines and directed 3-D visualizers to bring to life design concepts.

Directed brand guideline creation for advertising and branding clients such as the Tate Britain.

Responsible for branding, concepting and art direction on a wide variety of design and advertising projects for commercial and socially responsible clients. Additionally, I produced illustration and hand-crafted typography for a wide range of clients. Directed production artworkers, photographers and illustrators. Collaborated with a team to create compelling and creative and thoughtful design solutions for our clients.