Caryn Steele-Boe Email & Phone Number

Caryn Steele-Boe is a Senior Manager, Digital Marketing Technology at 2U at 2U. She possess expertise in online advertising, social media marketing, social media, online marketing, digital marketing and 45 more skills. Colleagues describe her as "Caryn and I have been working together since 2015, and during this time I found her to be incredibly resourceful and caring. Her understanding of Online advertising is flawless, and she cares deeply about the performance of her client's accounts. Any company would be lucky to have her, and I am grateful to have had the opportunity to work with her, and watch her grow in confidence. "

Listed skills include Online Advertising, Social Media Marketing, Social Media, Online Marketing, and 46 others.

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  Senior Manager, Digital Marketing Technologist

  2U

  Apr 2020 - Present - Cape Town, Western Cape, South Africa

  The Digital Marketing Technologist is responsible for ensuring marketing systems and technologies are implemented and executed to improve efficiencies to maximise revenue. The Digital Marketing Technologist seeks to create a streamlined approach between technical implementation of digital platforms and marketing teams and accuracy of the data that measures performance. The individual will oversee these technical setups by collaborating with the data engineers and assisting with marketing implementation. The Digital Marketing Technologist is responsible for ensuring that the setups are accurate and that the quality of tracking between the marketing platforms, API’s and data systems are assured. This role is pivotal to the development of automation in the paid media sphere of lead generation. In addition, the Technologist will be tasked with looking for means to simplify the creation and management of our advertising through the APIs and to explore what data points we may consider bringing into our systems.