Casey Crane Email & Phone Number

St Petersburg, Florida, United States

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area

Here is a link to some of the articles that I wrote for Cybercrime Magazine: https://cybersecurityventures.com/cybercrime-magazine-archives/#home/?view_1_search=casey%20crane&view_1_page=1

Tampa/St. Petersburg, Florida Area

I served as a copywriter and content manager for an inbound marketing firm. As such, I spent a lot of time researching, fact-checking, and writing content. Additionally, I edited content for grammar, punctuation, style, spelling, factual accuracy, and other key attributes. My main responsibilities included: - Promoting BluLeadz and inbound marketing best practices through original blog posts (which also promoted engagement and lead conversions);- Managing projects through JIRA;- Uploading and optimizing blog posts in WordPress and HubSpot;- Editing website content in HubSpot;- Actively researching and learning about clients across a number of industries: * Credit Counseling, Finances, and Accounting; * Computers, Security, and IT Managed Services; * Fleet Management; * Catastrophic Injuries; * Solar Energy; * Product Packaging and Promotion; * Manufacturing and Additive Manufacturing; * Leadership and Education; * Experiential Marketing and Inbound Marketing; * Plumbing; * Personal Injury Law; * Disability and Social Security Benefits; and * Process Automation.- Writing, editing, and optimizing a variety of content and materials for the clients in the above industries with the goal of increasing reach and lead conversion. These materials included: * Website content; * Landing page and thank you page content; * Ghostwriting clients’ blog posts (500 -1,500 words) to promote engagement and lead conversion; * Premium content (eBooks, whitepapers, and tip sheets).- Learning each client’s style, tone, and content preferences.- Creating monthly editorial calendars & conducting keyword research for clients' blogs.- Editing colleagues’ content for other clients to provide a second set of eyes to catch any errors regarding style, spelling, grammar, punctuation, etc.- Researching keywords and integrating search engine optimization (SEO) best practices into the content creation process.

Tampa/St. Petersburg, Florida Area

I served as a content writer and editor, public information officer, media liaison, social media manager, and a member of the university’s emergency management team. The content I created was used for the university's website, blog, e-newsletters, print publications, social media, and for advancement/fundraising.My main responsibilities in this position were to: - promote the university's voice and brand as secondary public information officer, - develop relationships with reporters and pitch stories- research, write, and edit original news content through web and print publications, stories, e-newsletters, and marketing collateral, - create a call to action in web and social media content to drive users to the website and social accounts- manage, monitor, create, and post engaging content on the main social media platforms (Facebook, Twitter, Instagram, LinkedIn) and upload provided video content on YouTube (and manually create caption content to ensure ADA compliance)- grow the university's social media presence, reach, and enhance levels of user engagement (I organically increased Facebook followers by 43.5% and Twitter followers by more than 70% in two years; I also created the university's LinkedIn page and Instagram page)- manage a variety of written, photographic or social media projects- create faculty spotlights and student spotlights for the website and program pages- capture portrait and event coverage photographs to create complete content packages and be used for social media and marketing collateral- daily media monitoring and monthly report creation- serve as a member of the Emergency & Safety Committee, Convocation Planning Committee, 50th Anniversary Executive Planning Committee, and the Multimedia Program Coordinator Hiring CommitteeSome of my other responsibilities include limited speech writing, promotion and facilitation of events, and serving as a member of several university committees.

Working for the Marketing and Public Information department, I wrote and edited copy for radio and Web advertisements, brochures, programs, flyers, posters, postcards, direct mailers, calendars, newsletters, press releases, student and faculty stories, and more. I also served as the college's unofficial photographer, capturing photographs for billboards, online and print marketing content, and covered major college events. As a subject matter expert on a number of projects, I worked directly with internal marketing clients as well as external media resources. As a member of the marketing department's Creative Team, I helped brainstorm and conceptualize ideas and created copy for various college-wide marketing campaigns and projects.

As staff assistant in the Humanities and Fine Arts department, I worked directly with students, staff and faculty. Some administrative responsibilities included answering phones, organizing department documents and files, handling confidential student records, helping students register for classes, collecting and submitting book orders, handling employee payroll, maintaining the department's music and video libraries and musical instrument inventories, writing press releases and departmental correspondences, technology troubleshooting, and more.

I ran The Crow's Nest, the University of South Florida St. Petersburg's student publication. I would oversee the daily processes of the publication, manage the publication's budget and employee payroll/timesheets, manage a 10-person staff, design and sell advertisements, maintain publication standards, lead weekly staff meetings and meetings with the newspaper publication board, and fill in as photographer when needed.

Master Of Arts, Mass Communication/Media Studies/Journalism

Bachelor Of Arts, Mass Communication/Journalism

Activities and Societies: Photographer for The Crow's Nest student publication.

Associate In Arts, Liberal Arts

Activities and Societies: Student Government Association, Phi Theta Kappa Honors Society, Golden Key Honors Society, St. Petersburg.

Certificate, Marketing

A 12-credit certificate in marketing