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Casey D. Email & Phone Number

Experience Strategy Director at VML
Location: Perth, Western Australia, Australia 8 work roles 2 schools
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Current company
VML
Role
Experience Strategy Director
Location
Perth, Western Australia, Australia
Company size

Who is Casey D.? Overview

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Quick answer

Casey D. is listed as Experience Strategy Director at VML, a company with 33818 employees, based in Perth, Western Australia, Australia. AeroLeads shows a matched LinkedIn profile for Casey D..

Casey D. previously worked as Head of Member Engagement at Hbf Health and Head of Experience and Design at Hbf Health. Casey D. holds Master'S Degree, Interaction Design, Gpa 6.92, Wam 88.67 from University Of Technology Sydney.

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VML

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Profile bio

About Casey D.

Strategic design & delivery, specialising in service design for innovation, member & employee experience. I believe the digital products & services we design today should fit meaningfully in the lives of the people who use them. My focus is improving the way these products & services are created, delivered, and experienced. I sit squarely at the intersection of human-centred design, technology, and strategy, often working on large-scale digital transformation programmes to drive innovation, competitive differentiation, and sustainable value for organisations and the people they serve.My approach to strategy and design is focused on understanding the complexity of the problem space, advocating for people (be that employees, citizens or customers) whilst retaining the concerns, constraints, and commercial realities of business stakeholders in decision-making. It is a balance between driving organisational value in parallel with solving human problems.I’ve spent the last decade working across health insurance, financial services, banking, media, whether that be for tech startups, design consultancies, or large enterprise organisations spanning pre-revenue, for profit and not-for-profit. I am curious, collaborative, with a keen interest in health, climate and ethics. Please feel free to get in touch.

Listed skills include Customer Experience, Digital Writer, Human Centred Design, Service Design, and 32 others.

Current workplace

Casey D.'s current company

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VML
Vml
Experience Strategy Director
Perth, WA, AU
Website
Employees
33818
AeroLeads page
8 roles

Casey D. work experience

A career timeline built from the work history available for this profile.

Experience Strategy Director

Vml

Perth, WA, AU

Head Of Member Engagement

Current

Perth, Western Australia, Australia

I currently lead a cross-functional squad of Business and Functional Analysts, Developers, Content Consultants, Designers, Marketing SMEs, Functional Testers. I am adept at Agile delivery, with a robust understanding of the software development lifecycle, along with being a Certified Scrum Product Owner via Scrum Alliance. My purpose in this ‘Head of’ role.

Apr 2023 - Present

Head Of Experience And Design

Perth, Western Australia, Australia

  • My promotion to Head of Experience Design was the opportunity to bring Service Design capability closer to digital design and delivery within HBF’s Transformation Programme. I was accountable for the planning, managing.
  • Developed and led a multidisciplinary team of 16+ specialists, including service designers, UX researchers, UX… Show more My promotion to Head of Experience Design was the opportunity to bring Service Design capability.
  • Developed and led a multidisciplinary team of 16+ specialists, including service designers, UX researchers, UX and UI designers, and content consultants
  • Delivered strategic digital transformation initiatives to improve service design, operational efficiency, and customer experience, including Service Blueprints, Customer Journey Maps, Heuristic Reviews.
  • Managed divisional budgets, resource allocation, and stakeholder engagement strategies to meet organisational goals.
  • Drove innovation through the integration of new digital tools and processes across multiple business units.
Nov 2021 - Apr 2023

Service Design Lead

Perth, Western Australia, Australia

  • I joined HBF’s Transformation Programme with the remit to accelerate and leverage the significant investment in new technology assets to unlock customer and business value. Established the practice of Service Design at.
  • Led the discovery and co-design of service innovation projects to address member and business challenges.
  • Delivered end-to-end research and design solutions for healthcare journeys, leveraging data analytics and stakeholder insights.
  • Designed a member-centric digital roadmap for helping members who are experiencing a significant health event, endorsed by executive sponsors and currently in rollout. Show less
Dec 2020 - Nov 2021

User Experience Researcher

Sydney, Australia

Established the practice of service design and research at fintech Volt Bank with responsibility for end-to-end planning, facilitation, synthesis, and delivery of experience design artefacts and insights. I worked within a design team of ~12 people to provide actionable recommendations that would support product designers to create and build more effective.

Dec 2018 - Feb 2020

Experience Design & Research Consultant

Sydney, Australia

Expiriti UX is a user research and strategy consultancy based in Sydney. My role at Expiriti focused primarily on user research, usability testing, information architecture reviews, high-level content audits, competitor analysis, customer journey mapping, along with creating wireframes and high-fidelity prototypes. I had the pleasure of working across.

May 2018 - Dec 2018

Content & Experience Designer

Bondi Junction

I worked closely with Lumi’s Founder and CEO to launch this fintech startup. My focus was content, experience design, research & insights. My role at Lumi was a pivotal moment in my career and inspired me to explore strategic design as a profession and to embark on my Master of Interaction Design at the University of Technology, Sydney.Key highlight of.

Jan 2016 - Jun 2017

Content Designer | Ux Writer

Surry Hills, Sydney

I spent 2+ years tackling content design, copywriting and UX writing for small businesses, household brands and creative agencies. Tasks varied depending on project scope, with the main focuses being delivery of content for mobile apps, websites, email campaigns, press releases, SEO, and social.

Apr 2013 - Jan 2016
Team & coworkers

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2 education records

Casey D. education

Master'S Degree, Interaction Design, Gpa 6.92, Wam 88.67

This course is committed to producing graduates who have a deep understanding of human-centred approaches to designing digital.

FAQ

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What company does Casey D. work for?

Casey D. works for VML.

What is Casey D.'s role at VML?

Casey D. is listed as Experience Strategy Director at VML.

Where is Casey D. based?

Casey D. is based in Perth, Western Australia, Australia while working with VML.

What companies has Casey D. worked for?

Casey D. has worked for Vml, Hbf Health, Volt Bank, Expiriti Ux Education, and Lumi.

Who are Casey D.'s colleagues at VML?

Casey D.'s colleagues at VML include Raquel Andrea Portuguez Villalobos, Luis Vázquez Hernández, Marie Godderis, Susana Andrade, and Alex Andrews.

How can I contact Casey D.?

You can use AeroLeads to view verified contact signals for Casey D. at VML, including work email, phone, and LinkedIn data when available.

What schools did Casey D. attend?

Casey D. holds Master'S Degree, Interaction Design, Gpa 6.92, Wam 88.67 from University Of Technology Sydney.

What skills is Casey D. known for?

Casey D. is listed with skills including Customer Experience, Digital Writer, Human Centred Design, Service Design, Sketching, Ux Research, User Experience, and Experience Strategy.

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