Casey Loyd Email & Phone Number

Bethesda, Md, Us

Maternity Leave Coverage• Strategically manages media partnerships, securing extensive A-list coverage resulting in 394 media hits in Q3, 800 media hits in Q4 and 8.1B impressions.• Oversaw media logistics, ensuring seamless operations and timely communications with 3 public relations agencies.• Implemented 15 media campaigns in Q3 & Q4.• Crafted 5 engaging press releases, enhancing brand visibility and media reach supported by pitching in U.S. and Canada.• Drove brand visibility thought top-tier media interviews of executive leadership resulting in executive positioning of 17 leaders.• Maintained dynamic media database for targeted outreach resulting in 25 professional power point presentations shared with executive leadership. • Organized digital collateral assets for efficient access and use across teams.

Bethesda, Md, Us

Marriott FLEX - Currently Supporting Sheraton New Orleans• Implemented 31 Weeks of training in 2023 and created tools, templates, and LSOPs to support event planning process• Improved Sleeping Room Forecast Accuracy by 3.6% within 7 months - 5.6% YTD • Improved Catering Forecast Accuracy by 6.8% within 7 months - 16.3% YTD • Improved ESS by 11% within 7 months - 77.4% YTDQ1 - 58.3% Q2 - 69.4% Q3 - 80.8% Q4 - 91.5%• Exceeded Catering Revenue Budget Goal by $1.4M• Analyzes Catering Reports, reviews with event managers and reports out forecast to revenue•Reviews Group Information (GI) Sheets prior to Rooms Forecasting Meeting (Scrub) to catch possible opportunities for growth and selling opportunities • Leads Scrub and Catering Projection Meetings• Manages Event Planning functions and champions standards, policies and procedures• Reviews and implements travel and event contracts• Mentors and leads a team of 13 individuals• Maximizes revenue opportunities through accurate forecasting and upsell• Leads discussions to review event complexity and proactively avoids service challenges• Identifies key drivers and communicates clear consistent message on departmental goals• Subject matter expert on event planning procedures, tools, and resources• Conducts weekly training on event planning processes, forecasting accuracy, and brand standards• Analyzes data to identify potential gaps in revenue and service opportunities

Bethesda, Md, Us

Remote - Sheraton New Orleans•Creates onboarding procedures for new event managers and coordinators as well as provides support, training, and ongoing communication with new hires.•Prepares all event documentation and coordinates with sales, property departments and customer to ensure consistent, high-level service throughout the planning process.•Oversees customer experiences from file turnover through the post event phase.•Manages a portfolio of 30 clients simultaneously while providing exceptional customer service•Forecasts group sleeping rooms and event revenue (catering and audio-visual) for groups.•Supports and acts on behalf of the Director of Event Management or Director of Event Planning in their absence.•Identifies operational challenges associated with group and works with the property staff and client to solve these challenges and/or develop alternative solutions.

Canton, Ga, Us

•Established work-back milestone schedule for Scaling New Heights® Annual Conference - relating tasks to KPIs to ensure every task is working towards overall goals.•2021 Net Promoter Score (NPS) of 72% - a 12% increase YOY and 10% above industry standard.•Built, maintained, and nurtured sponsor relationships resulting in a 92% retention rate YOY.•Optimized sponsor-exhibitor onboarding, portal, registration, and deliverables resulting in SponsorNet Promoter Score of 70.6%•Reviews customer feedback to identify opportunities for improvement and develops new programs and processes for client success.•Leads internal teams to deliver value to customers through product adoption, integrations, educational content, and support.•Sources, negotiates, and executes vendor contracts (included but not limited to resort/hotel room blocks, event space, audio/visual, transportation, off-site activities, restaurants, and all other preferred vendors)•Projects, analyzes, and reconciles event budgets ranging from $100k - $2mil.•Manages logistics for conferences to include but not limited to, site visits, strategy meetings, audio/visual, onsite logistics, catering, socials, creation and execution of the exhibit floor, swag, promotional materials, room blocks, and more.

Bethesda, Maryland, Us

• Awarded President's Circle Achiever ranking within top Marriott Event Managers Worldwide for 2019.• Budgeting, forecasting, and financial analysis• Oversees catering with the development of Banquet Event Orders (BEOs) and contracts.• Customer service expert that strives to provide a seamless and effortless experience for every guest.• Creatively implements new trends to appeal to clients by understanding attendee demographics through the use of market research and analytics.• Arranges for printing of menus, procurement of decorations, entertainment, special requests, necessary permits, etc.• Manages group room blocks ranging from 0-900 rooms on peak and catering for groups ranging from 1-1,500 attendees at dual property.• Identifies operational challenges associated with groups and determines how to best work with the property staff and customer to solve these challenges and develop alternative solutions.• Mentors and trains administrative assistants and coordinators.• Consistent and reliable scores event satisfaction scores.• Responsible for planning, preparing, and implementing all event documentation.• Ensure property events have a seamless turnover from sales to service back to sales.• Recognize opportunities to maximize revenue opportunities by up-selling and offering enhancements to create outstanding events.• Coordinated planning for over 95+ Groups in 2019.• Grew projected function revenue by 10% through creative up-selling in 2019.• Accurately projected room revenue with less than 5% variance in 2019.• Aided complex of four properties property in severe need of assistance during strike.• Trained Catering, Sales, Events and Leadership teams from a complex of four properties during integration to Marriott based programs.• Designed processes to streamline efficiency in the Pre-Planning Phase to include questionnaires, check-lists, and room set-up worksheets. Used as training tools for upcoming coordinators and event managers.

Bethesda, Maryland, Us

•Pre-planned, managed and successfully executed 2018 NCAA Men’s Final Four Championship Team transition and program details.•Managed group room blocks ranging from 0-900 rooms on peak and meeting space for groups ranging from 1-1,500 attendees at dual property.•Identified operational challenges associated with groups and determined how to best work with the property staff and customer to solve these challenges and develop alternative solutions.•Launched new paperless initiative to improve sustainability and decrease waste in entire hotel. •Elected as the lead Event Manager for the Marriott Riverwalk due to consistency and overall planning experience score of 100% YTD to help improve overall Event Satisfaction Scores.

Bethesda, Maryland, Us

• Participated in job rotation and shadowing throughout Events department to gain effective leadership and communication skills.•Attained thorough understanding of event operations and how each department affects one another.• Achieved an outstanding (5 out 5) evaluation upon conclusion of internship due to dedication, enthusiasm, and motivated attitude to learn more.

• Planned and facilitated events to raise donations for the Chico Animal Shelter’s Medical Fund. •Acquired volunteers and sponsors, created promotional products, and innovated new ways to market events.•Utilized multiple social media outlets to connect with participants, sponsors, and donors.

Bethesda , Md, Us

•Processed payments, followed all policies and procedures related to cash handling, answered any guest's questions, and assisted in and close sales.•Maintained and properly executed brand standards and service values.•Functioned as a locker attendant by restocking lockers and lounge, giving tours, and taking lunch orders.

Chico, Ca, Us

•Executed food preparation, •Served 300+ meals a day, •Stocked inventory, performed custodial duties, and worked as a Dish Washer. •Supervised student employees (approximately 15+ at one time) and assisted career staff.

Pasadena, California, Us

•Cleaned tables and assisted as a Food Runner. •Controlled door and flow of restaurant.•Greeted and sat guests.

Bachelor’S Degree

High School