Casey Farrell Email & Phone Number

New York City Metropolitan Area

• Client Lead on various clients, led and was responsible for full-funnel media planning, managed & planned for annuals budgets between $25M - $75M across a variety of channels and departments.
• Led a team of account managers and strategists across a handful of clients to achieve business goals and internal operational excellence. Led bi-annual reviews for said team.
• Responsible for 2-4 direct reports; career growth pathing, assistance in day-to-day, & mentorship.
• Accountable for campaign performance across our portfolio of channels: Meta, Google, TikTok, Snapchat, Reddit, Spotify, Pandora, X, Programmatic display, CTV, D/OOH, partner (brand) relationships, OLV, and broadcast.
• Accountable for overseeing the team on consumer/industry research, maintaining channel excellence (best practices & testing), and roadmapping channel goals to align with business goals.
• Owned and oversaw media planning for activations across various objectives: eComm, Retail, Awareness, Consideration, Lead Gen, etc.

New York City Metropolitan Area

• Led and mentored a cross-functional team of digital marketing strategists across enterprise clients like Nike, Timberland, Rite Aid, and more
• Managed end-to-end digital campaigns across diverse channels and objectives
• Collaborated with internal and external stakeholders for innovative strategies
• Utilized data analysis to enhance campaign performance and insights
• Streamlined internal processes, boosting team efficiency
• Stayed current with digital marketing trends and tools

New York City Metropolitan Area

• Worked across multiple teams to design and execute marketing strategies that align with client goals and business objectives
• Produced meaningful marketing KPI dashboards and delivering cross channel performance reports with actionable insight
• Analyzed cross-channel performance data and extracting actionable insights
• Optimized account performance using data insights, A/B testing, and consumer research

Syracuse, New York Area

• Clients: Staybillety, Steiner Sports & The Cider Mill
• Collaborated with 3 Junior Strategists to conduct research to solve the company’s lack of brand awareness
• Utilized Simmons and Mintel to understand relevant messaging for consumers, as well as where and how they consume media

Boston, MA

• Created and delegated an ad campaign for Ronald McDonald House in Boston Harbor using social media to promote “Giving Tuesday”
• Worked on placement of point of purchase ads for McDonald’s restaurants
• Assisted in generating traffic reports for radio and television

Danbury, CT

• Navigated data server to compile target audiences for outside companies
• Organized data lists