Casey Farrell Email & Phone Number

New York City Metropolitan Area

• Client Lead on various clients, led and was responsible for full-funnel media planning, managed & planned for annuals budgets between $25M - $75M across a variety of channels and departments.• Led a team of account managers and strategists across a handful of clients to achieve business goals and internal operational excellence. Led bi-annual reviews for said team.• Responsible for 2-4 direct reports; career growth pathing, assistance in day-to-day, & mentorship.• Accountable for campaign performance across our portfolio of channels: Meta, Google, TikTok, Snapchat, Reddit, Spotify, Pandora, X, Programmatic display, CTV, D/OOH, partner (brand) relationships, OLV, and broadcast. • Accountable for overseeing the team on consumer/industry research, maintaining channel excellence (best practices & testing), and roadmapping channel goals to align with business goals.• Owned and oversaw media planning for activations across various objectives: eComm, Retail, Awareness, Consideration, Lead Gen, etc.• Led the digital team for my accounts, but worked closely with the Creative, Influencer, and Affiliate teams. Certain accounts involved collaborating with other agency teams for media planning for those accounts.• Owned & assisted with the following department initiatives: Hiring, Ad Operation Team, Invoicing, and Team Building.

New York City Metropolitan Area

• Led and mentored a cross-functional team of digital marketing strategists across enterprise clients like Nike, Timberland, Rite Aid, and more• Managed end-to-end digital campaigns across diverse channels and objectives• Collaborated with internal and external stakeholders for innovative strategies• Utilized data analysis to enhance campaign performance and insights• Streamlined internal processes, boosting team efficiency• Stayed current with digital marketing trends and tools

New York City Metropolitan Area

• Worked across multiple teams to design and execute marketing strategies that align with client goals and business objectives• Produced meaningful marketing KPI dashboards and delivering cross channel performance reports with actionable insight• Analyzed cross-channel performance data and extracting actionable insights• Optimized account performance using data insights, A/B testing, and consumer research

Syracuse, New York Area

Clients: Staybillety, Steiner Sports & The Cider Mill• Collaborated with 3 Junior Strategists to conduct research to solve the company’s lack of brand awareness• Utilized Simmons and Mintel to understand relevant messaging for consumers, as well as where and how they consume media

Boston, Ma

• Created and delegated an ad campaign for Ronald McDonald House in Boston Harbor using social media to promote “Giving Tuesday” • Worked on placement of point of purchase ads for McDonald’s restaurants • Assisted in generating traffic reports for radio and television

Danbury, Ct

• Navigated data server to compile target audiences for outside companies• Organized data lists