Julia Deng Email & Phone Number

New York, NY, US

• Improved user retention through enhancing content discoverability by average of 4.2% by optimizing merchandising strategy ofundiscovered gems and maximizing utilization of diverse content library.
• Spearheaded retention strategy through revamping user winback journey by researching competitors, developing personalizedcopy and content exhibition, and revising onboarding flow to target customer segment most likely.
• Reduced user churn through transforming existing browse page into more intuitive interface; leveraged existing platform assets tobring product to fruition through cross-referencing 448 published carousels.

• Support 10k+ annual users' by restructuring 93% of landing page; elevate new lead generation by optimizinginformation architecture for intuitive navigation.
• Skyrocketed brand perception by 4x in usability testing through leveraging 7 end-user interviews and key insights;boost engagement, conversion, and add segmentation by introducing 2 CTA’s and user flows.

- Created three customer personas by solution, industry, and deal size & compiled customer segmentation dashboard with top segments through detailed analysis of Salesforce dataset. - Reinforced reference call effectiveness to sales and product teams through analysis of dataset; presented 2x win rates in key solution categories.

-Strengthened brand presence by creating 3-pronged podcast launch strategy with competitive analysis and distribution options-Cultivated Hatchpad community by developing GTM strategy for community forum, and proposal on how to source thought leaders and grow adopter audience.- Managed social media calendar: transformed company's LinkedIn and Twitter by.

- Evaluated social media accounts and researched competitors to spearhead the Facebook re-launch strategy.- Managed Instagram accounts, maintained social media and email marketing assets, and produced product marketing newsletters to 24k subscribers.- Onboarded and updated 200+ products on Shopify, catalogued retail inventories, coordinated with.

- Designed website, graphics, and cohesive brand aesthetic; managed targeted display advertising on Instagram and Facebook; collaborated with 5Instagram influencers, and createdsocial media content averaging 500 reach per post.- Set up dropshipping model for 40 products, liaised with 4 suppliers, and achieved $300 in sales through Shopify.

Bachelor Of Science - Bs, Marketing And Operations Management

Education record