Casey Miller Email & Phone Number

Virginia, United States

Started as a contract writer helping to brand the commercial bank division; converted to full-time within a year. Stepped away briefly on good terms; came back as contract writer for diversity, inclusion and belonging. Now I have officially boomerang-ed as a full-time senior writer in the commercial bank division.• Writing, editing and revising external client communications for brand voice, style and clarity• Extending a strong retail brand into new commercial banking space with first-ever digital ad campaigns• Rebranding, writing and launching a fresh commercial bank site within Capital One• Developing messaging and campaigns for diversity programs to 55,000 associates across the company

Dallas/Fort Worth Area

Who are your audiences and what do you need to say to them, where are they are at right now?• Advertising/marketing writing, editing and strategic creative concepts• B2B and B2C content marketing strategy, planning and management• Clients the American Heart Association, Beachbody, Truist bank and Scoresense.com

Dallas, Tx

[Layoff with severance] Managing and editing the daily work of four full-time writers to create content for digital campaigns, print catalogs, mailers, advertisements and signage for an international luxury retailer.• Evolving omni-channel reach and brand voice in the sales/promotions space• Collaborating with merchant and marketing partners to understand strategic goals; translating those goals into content that serves both the brand and the business • Assisting Copy Director with content reviews, brainstorms and process support

Dallas, Tx

Researching, writing, editing and conceptualization for an independent full-service digital agency.• Relaunching agency brand with new website and comprehensive messaging campaign• Building client relationships with Main Event entertainment, LALA Foods and B2B clients• Mentoring junior-level colleagues

Irving, Tx

Managing and editing the work of three full-time writers to create content for digital and print projects including emails, websites, in-store experiences and brochures, at North America’s largest craft retailer.• Providing input at kickoff meetings, creative reviews and business reviews• Reviewing all email, website, direct mail and signs for accuracy, messaging and branding

Frisco, Tx

Conceptualization, writing, brand strategy and positioning, editing and business development pitches for a national award-winning digital agency (now part of VMLY&R).• Delivering writing, voice and style for national consumer product and restaurant accounts• Concepting themes and strategic positioning, and writing business development pitches

Dallas, Tx

[promoted from Associate Creative Director] Managing a staff of four in writing, social media, research and search engine optimization, for an independent full-service digital agency.• Delivering concepts, writing, branding, strategy, creative direction, content management and social media supervision• Developing and implementing integrated social media campaigns for B2B and B2C clients• Training and mentoring team members in brand voice, social media, writing and editing• Managing agency’s marketing projects and social media channels

Dallas/Fort Worth Area

[promoted from Writer] Managing creative teams to deliver concepts, writing, design and approved final projects for an independent national digital agency.• Providing content planning, creative direction, internal review feedback, presentations to clients and final release approval for projects • Expanding brand voice and style online for Diet Coke, Max Factor, the Art Institutes, Always, Tampax, Blockbuster, Samsung, Secret, Olay, Crest and Clairol• Directing and writing global Style and Implementation Guide for beinggirl Hero program• Writing national trademarked tagline for Diet Coke: Style You Can Taste™

Dallas/Fort Worth Area

Teaching Advertising Writing (ADB3002) for Bachelor of Advertising Design degree, as a night class.

Dallas/Fort Worth Area

Conceptualization, writing and editing for the direct mail division of an international luxury retailer.• Conceptualizing and writing The Christmas Book; international circulation 2-3 million• Writing and launching the first neimanmarcus.com national ad campaign in The New York Times, The New Yorker magazine and The Wall Street Journal• Conceptualizing, writing and editing home and fashion catalogs• Researching trends and competitive positioning

Bachelor Of Science - Bs, Journalism, News-Editorial, 3.56 On 4.0 Scale

Activities and Societies: Editor-in-Chief, Ball State Daily News; publishing a 14,000-circulation paper five mornings a week

Master Of Arts - Ma, Journalism, 3.97 On 4.0 Scale

Activities and Societies: Graduate assistant in School of Journalism while completing master's degree