Casey Miller Email & Phone Number

Virginia, United States

• Started as a contract writer helping to brand the commercial bank division; converted to full-time within a year. Stepped away briefly on good terms; came back as contract writer for diversity, inclusion and belonging..
• Writing, editing and revising external client communications for brand voice, style and clarity
• Extending a strong retail brand into new commercial banking space with first-ever digital ad campaigns
• Rebranding, writing and launching a fresh commercial bank site within Capital One
• Developing messaging and campaigns for diversity programs to 55,000 associates across the company

Dallas/Fort Worth Area

• Who are your audiences and what do you need to say to them, where are they are at right now?
• Advertising/marketing writing, editing and strategic creative concepts
• B2B and B2C content marketing strategy, planning and management
• Clients the American Heart Association, Beachbody, Truist bank and Scoresense.com

Dallas, TX

• [Layoff with severance] Managing and editing the daily work of four full-time writers to create content for digital campaigns, print catalogs, mailers, advertisements and signage for an international luxury retailer.
• Evolving omni-channel reach and brand voice in the sales/promotions space
• Collaborating with merchant and marketing partners to understand strategic goals; translating those goals into content that serves both the brand and the business
• Assisting Copy Director with content reviews, brainstorms and process support

Dallas, TX

• Researching, writing, editing and conceptualization for an independent full-service digital agency.
• Relaunching agency brand with new website and comprehensive messaging campaign
• Building client relationships with Main Event entertainment, LALA Foods and B2B clients
• Mentoring junior-level colleagues

Irving, TX

• Managing and editing the work of three full-time writers to create content for digital and print projects including emails, websites, in-store experiences and brochures, at North America’s largest craft retailer.
• Providing input at kickoff meetings, creative reviews and business reviews
• Reviewing all email, website, direct mail and signs for accuracy, messaging and branding

Frisco, TX

• Conceptualization, writing, brand strategy and positioning, editing and business development pitches for a national award-winning digital agency (now part of VMLY&R).
• Delivering writing, voice and style for national consumer product and restaurant accounts
• Concepting themes and strategic positioning, and writing business development pitches

Dallas, TX

• [promoted from Associate Creative Director] Managing a staff of four in writing, social media, research and search engine optimization, for an independent full-service digital agency.
• Delivering concepts, writing, branding, strategy, creative direction, content management and social media supervision
• Developing and implementing integrated social media campaigns for B2B and B2C clients
• Training and mentoring team members in brand voice, social media, writing and editing
• Managing agency’s marketing projects and social media channels

Dallas/Fort Worth Area

• [promoted from Writer] Managing creative teams to deliver concepts, writing, design and approved final projects for an independent national digital agency.
• Providing content planning, creative direction, internal review feedback, presentations to clients and final release approval for projects
• Expanding brand voice and style online for Diet Coke, Max Factor, the Art Institutes, Always, Tampax, Blockbuster, Samsung, Secret, Olay, Crest and Clairol
• Directing and writing global Style and Implementation Guide for beinggirl Hero program
• Writing national trademarked tagline for Diet Coke: Style You Can Taste™

Dallas/Fort Worth Area

Teaching Advertising Writing (ADB3002) for Bachelor of Advertising Design degree, as a night class.

Dallas/Fort Worth Area

• Conceptualization, writing and editing for the direct mail division of an international luxury retailer.
• Conceptualizing and writing The Christmas Book; international circulation 2-3 million
• Writing and launching the first neimanmarcus.com national ad campaign in The New York Times, The New Yorker magazine and The Wall Street Journal
• Conceptualizing, writing and editing home and fashion catalogs
• Researching trends and competitive positioning

Bachelor Of Science - Bs, Journalism, News-Editorial, 3.56 On 4.0 Scale

Activities and Societies: Editor-in-Chief, Ball State Daily News; publishing a 14,000-circulation paper five mornings a week

Master Of Arts - Ma, Journalism, 3.97 On 4.0 Scale

Activities and Societies: Graduate assistant in School of Journalism while completing master's degree