Casey Pennella Email & Phone Number

Paris, Fr

Paris, Fr

Paris, Fr

Paris, Fr

Liverpool Street, England, Gb

Richmond, Surrey, Gb

Driven by an appreciation and passion for premium and craft spirits, Bar Convent Brooklyn is a welcoming and collaborative environment in which the pioneers of the bar and beverage community gather to celebrate and sculpt the future of liquid culture through education, sharing best practices, and generating business opportunities. It is a curation of the most premium brands driving the cocktail movement.

Richmond, Surrey, Gb

Strengthened partnerships associated with the growth of the world’s leading fitness, health, and wellness event for B2B and B2C. Created strategies by leveraging industry knowledge, attendee feedback, and past event analysis. Achievements include the following:• Built an attendee database that increased total event participation by 375%, on-site verification rate by 218%, and Net Promoter Score by 19pts YOY.• Strengthened the customer experience and increased VIP buyer attendance by 254% YOY through the introduction of FIBO Elite, an invitation-only program for C-level executives.• Worked cross-functionally with internal and external stakeholders to develop FIBO Focus, a monthly digital magazine, developed to provide engaging content to target audience, while building brand awareness.

Richmond, Surrey, Gb

Drove $4M+ in media sales revenue by establishing targets, identifying key growth areas, developing positioning, and creating messaging. Worked with vendors to develop and deliver innovative sponsorship opportunities. Created marketing collateral, such as media kits, presentations, and case studies to support sales growth. Developed and presented account-level marketing plans to C-level executives. Managed three professionals in the fulfillment of all sponsorship and advertising deliverables to ensure high-quality execution. Responsible for media sales financials, including pricing, pacing, and budgeting. • Developed integrated marketing campaigns, leveraging online and offline channels, to meet customer’s key business objectives.• Trained sales executives affiliated with an internal sales academy that generated $1M in sponsorship revenue in just six months. • Analyzed product offerings using data-driven insights to prove ROI, increase renewal rates, and drive revenue growth.• Conducted product-centric trainings with national and international teams resulting in an increase of 13% across portfolios.Awards & Accomplishments:• 2015: Rookie of the Year• 2016: Product Marketing Manager of the Year and Reed Exhibition's Most Valuable Player• 2017: Selected as one of 23 employees worldwide to participate in the Global Talent Exchange Program• 2018: Identified by Senior Leadership as Reed Exhibitions "Top Talent"

Westport, Ct, Us

Led marketing for six publications, including Greenwich Magazine. Directed sponsored projects, such as high-impact advertorials, special sections, and promotional pages. Collaborated with internal and external partners to deliver projects on time and within budget. Managed customer expectations throughout project timeline.

Westport, Ct, Us

Produced high-impact marketing and sales collateral for regional lifestyle magazines, websites, and events serving Fairfield County, CT. Acted as key point of contact for all ad agencies. Communicated deadlines to ensure timely submission of print and digital ad creative. Developed an organized, searchable archive of creative assets from six publications spanning over six decades.

Bachelor Of Arts (B.A.), Communication

Minor In International Studies