Strategic Leadership:- Responsible for leading strategy and overseeing the development of all communications and marketing materials, ensuring alignment with organizational goals.Copywriting and Copy-editing:- Lead copywriter for organizational communications: crafting compelling and impactful content that resonates with target audiences and accomplishes the organization's communications goals.- Lead editor for GEC communications ensuring all external communications are… Show more Strategic Leadership:- Responsible for leading strategy and overseeing the development of all communications and marketing materials, ensuring alignment with organizational goals.Copywriting and Copy-editing:- Lead copywriter for organizational communications: crafting compelling and impactful content that resonates with target audiences and accomplishes the organization's communications goals.- Lead editor for GEC communications ensuring all external communications are clear, consistent, and on brand.Marketing Planning:- Drive monthly, quarterly, and annual communications and marketing planning, ensuring a proactive and cohesive approach to stakeholder and audience engagement.Sponsor Engagement:- Aided in the development of several sponsor proposals, presentations, and value reports, fostering strong relationships with partners and supporters.Social Media Strategy:- Responsible for the strategy and execution of both organic and paid social media campaigns, leveraging multiple platforms to enhance brand visibility and engagement.Team Management:- Manage the Communications team, providing guidance, mentorship, and support to ensure the team's effectiveness in achieving communication objectives.Brand Management:- Oversee brand consistency across all communication channels, ensuring a unified and professional image for Green Economy Canada.Content Development:- Drive the creation of high-quality content, including articles, blog posts, press releases, and other materials that highlight Green Economy Canada's impact and initiatives.Performance Analytics:- Utilize analytics tools to measure and analyze the performance of communication strategies, making data-driven adjustments to optimize outreach efforts. Show less

Looked after my young children during Covid.

Corporate Social Responsibility Report Creation: - Led in-depth CSR research and implementation reports tailored to various Fortune 500 clients. These reports served as strategic roadmaps for integrating sustainable practices into their business operations.Ethical Supply Chains: - Guided clients in transitioning from conventional supply chains to ethical supply chains. Recommended sustainable and socially responsible sourcing practices, aligning corporate values with responsible… Show more Corporate Social Responsibility Report Creation: - Led in-depth CSR research and implementation reports tailored to various Fortune 500 clients. These reports served as strategic roadmaps for integrating sustainable practices into their business operations.Ethical Supply Chains: - Guided clients in transitioning from conventional supply chains to ethical supply chains. Recommended sustainable and socially responsible sourcing practices, aligning corporate values with responsible business conduct.Conflict Minerals Due Diligence: - Managed clients' conflict minerals programs, ensuring compliance with regulatory standards and ethical sourcing practices, mitigating risks and enhancing corporate responsibility.Website Content Management: - Crafted and edited content for the corporate website, incorporating SEO best practices to enhance online visibility and attract target audiences. This resulted in improved search engine rankings and increased organic traffic.Lead Generation and Email Marketing: - Developed highly converting landing pages and opt-in forms to build and nurture the company's email list. Designed and executed engaging email campaigns using Constant Contact, generating leads and maintaining a robust sales funnel.Media Relations Management: - Managed media relations, directing media inquiries and arranging interviews. Crafted and edited press releases, successfully pitching to media outlets and securing coverage that amplified the company's CSR services.Human Resources Leadership: - HR Lead for the CSR department, overseeing employee development and fostering a positive and collaborative work environment. Show less

Team Leadership:- Managed two Communications Coordinators, responsible for task assignment, materials review, performance evaluation, and fostering a positive work environment.Project Management:- Project-managed a multitude of communication and marketing initiatives spanning television, radio, print, search, social media, and online platforms. This involved setting project objectives, developing comprehensive strategies, writing creative briefs, crafting or approving engaging… Show more Team Leadership:- Managed two Communications Coordinators, responsible for task assignment, materials review, performance evaluation, and fostering a positive work environment.Project Management:- Project-managed a multitude of communication and marketing initiatives spanning television, radio, print, search, social media, and online platforms. This involved setting project objectives, developing comprehensive strategies, writing creative briefs, crafting or approving engaging copy, coordinating production logistics, estimating budgets, and managing timelines.Strategic Advisory Role:- Advised senior management on critical communications issues and provided strategic planning advice, ensuring alignment with organizational business objectives.Paid Advertising:- Implemented impactful Google advertising campaigns to drive successful television show launches and promote brand visibility.Media Relations:- Managed comprehensive media relations initiatives to bolster specific programs and overarching brand presence. This included writing and disseminating press releases, handling media inquiries, arranging interviews, and coordinating set visits.Media Tours:- Coordinated a successful media tour for television hosts, collaborating with PR partners, to secure appearances on prominent shows such as The Marilyn Dennis Show, The Social, Breakfast Television, CP24, CBC Radio, and Sirius XM.Sponsorship Program Management:- Managed the sponsorship program, ensuring a strong brand presence at community/industry events, fostering partnerships that contributed to the company's visibility and growth.Content Creation:- Crafted diverse content for the website, advertising materials, press releases, reports, presentations, sales collateral, awards applications, grant applications, and magazine articles. Media Monitoring:- Utilized media tracking software to monitor earned and social media, providing valuable insights for refining marketing strategies. Show less

Integrated Marketing:Executed diverse marketing, advertising, branding, and education programs, contributing to the CRCA's regional impact and engagement.Content Development and Copywriting:Developed concepts and crafted compelling copy for various marketing materials, including brochures, newsletters, advertisements, event calendars, and on-site displays.Media Buying:Coordinated targeted distribution of marketing collateral and strategically placed advertisements to… Show more Integrated Marketing:Executed diverse marketing, advertising, branding, and education programs, contributing to the CRCA's regional impact and engagement.Content Development and Copywriting:Developed concepts and crafted compelling copy for various marketing materials, including brochures, newsletters, advertisements, event calendars, and on-site displays.Media Buying:Coordinated targeted distribution of marketing collateral and strategically placed advertisements to enhance visibility and reach.Stakeholder Engagement:Represented the CRCA at regional events, making presentations to external stakeholder groups, fostering relationships and promoting organizational initiatives.Communications Leadership:Represented the Communications department in meetings and working groups, offering guidance to enhance organizational effectiveness.Education Programming:Collaborated with education staff to create engaging conservation material to promote awareness and learning in the local community.Marketing Planning:Developed a comprehensive marketing plan for the Mac Johnson Wildlife Area and led a user education campaign for the Lemoine Point Conservation Area.Media Relations:Led media relations activities, building strong relationships with regional media, writing and distributing press releases, arranging interviews, scripting staff, and monitoring media coverage.Social Media:Spearheaded the CRCA's entry into social media, managing accounts, creating weekly content across multiple channels, and tracking analytics.Reports Project Management:Project-managed the creation and distribution of the 2013 Watershed Report Card, delivering a high-quality document on time.Brand Oversight:Ensured all communications and marketing materials adhered to branding guidelines, contributing to the strong brand of the CRCA. Show less

Internal Department Liaison:- Served as the primary support and liaison for two major internal department groups, managing their corporate communications needs.Policy Advisory:- Advised managers on Empire Life's communications policies and procedures, providing guidance on best practices and compliance.Communications Planning:- Analyzed the communications needs of the departments and crafted strategic, multi-channel communication plans to address specific… Show more Internal Department Liaison:- Served as the primary support and liaison for two major internal department groups, managing their corporate communications needs.Policy Advisory:- Advised managers on Empire Life's communications policies and procedures, providing guidance on best practices and compliance.Communications Planning:- Analyzed the communications needs of the departments and crafted strategic, multi-channel communication plans to address specific objectives.- Executed plans from inception to completion, ensuring seamless and effective communication within the organization.Event Coordination:- Coordinated logistics for corporate events, demonstrating organizational skills in managing various aspects of event planning and execution.Media Preparation and Monitoring:- Provided senior management with media preparation, ensuring they were well-equipped for interviews.- Conducted daily media monitoring and created monthly reports for senior management, offering insights into media coverage and industry trends.Team Leadership:- Supervised a student intern and junior writer, conducting regular performance reviews and providing guidance for professional development.- Reviewed and ensured the quality of work produced by the team, maintaining high standards of excellence.Newsletter Content Creation:- Developed story ideas and wrote articles for the monthly internal newsletter, engaging employees and keeping them informed about company news and initiatives.Paid Advertising:- Wrote compelling copy for corporate advertisements and managed the coordination of design, translation, and media placement.Annual Report:- Coordinated content for and edited the Annual Report, ensuring accurate representation of the company's achievements, goals, and financial performance.Corporate Fundraising:- Served as the Communications Chair for the 2010 United Way corporate fundraising campaign, contributing to the campaign's success in raising over $263,000. Show less

Project Management:- Led a diverse array of advertising, promotions, and branding initiatives, ranging from direct marketing and online campaigns to print, television, events, radio, collateral, outdoor, and content marketing.- Oversaw projects from concept to completion, defining objectives, developing timelines, coordinating production logistics, estimating budgets, and determining success metrics.Team Leadership:- Provided strategic leadership to a dynamic team of… Show more Project Management:- Led a diverse array of advertising, promotions, and branding initiatives, ranging from direct marketing and online campaigns to print, television, events, radio, collateral, outdoor, and content marketing.- Oversaw projects from concept to completion, defining objectives, developing timelines, coordinating production logistics, estimating budgets, and determining success metrics.Team Leadership:- Provided strategic leadership to a dynamic team of advertising professionals, including graphic designers, online strategists, media buyers, translators, market researchers, and copywriters, fostering a collaborative and creative work environment.- Led the team through successful execution of multi-faceted advertising campaigns, ensuring alignment with client objectives and brand guidelines.Client Relationship Management:- Cultivated and maintained strong client relationships, serving as the primary day-to-day contact for external clients.- Proactively addressed client needs, concerns, and feedback, ensuring high levels of satisfaction and fostering long-term partnerships.Supervision and Performance Evaluation:- Supervised and mentored three Account Coordinators, conducting regular performance reviews. Responsible for ensuring the high quality of work produced by the team.Campaign Optimization:- Collaborated with marketing research companies to evaluate campaign effectiveness before and after launch, utilizing data-driven insights to optimize future initiatives.- Partnered with SEO/SEM companies to develop targeted marketing programs, maximizing online visibility and engagement.Media Relations and Business Development:- Coordinated media relations, handling media inquiries and interviews, writing/editing press releases, and successfully pitching numerous media outlets.- Worked closely with senior management on business development initiatives, creating impactful pitch books and agency presentations, attracting several new clients. Show less

Marketing Planning:- Played a key role in the development of numerous marketing plans, showcasing a strategic mindset and a deep understanding of market dynamics.- Collaborated with cross-functional teams to ensure alignment with organizational goals and objectives.Research and Analysis:- Prepared and presented critical research reports, conducting comprehensive analyses to inform decision-making processes.- Developed SWOT analyses, fact sheets, and environmental scans… Show more Marketing Planning:- Played a key role in the development of numerous marketing plans, showcasing a strategic mindset and a deep understanding of market dynamics.- Collaborated with cross-functional teams to ensure alignment with organizational goals and objectives.Research and Analysis:- Prepared and presented critical research reports, conducting comprehensive analyses to inform decision-making processes.- Developed SWOT analyses, fact sheets, and environmental scans, providing valuable insights into market trends and competitive landscapes.Administrative Support:- Provided dedicated administrative support to the CEO, demonstrating exceptional organizational skills and attention to detail.- Managed executive calendars, scheduled meetings, and coordinated travel arrangements, contributing to overall operational efficiency.Collaborative Teamwork:- Worked seamlessly within a team environment, fostering open communication and contributing to a positive and dynamic work culture.- Adapted to fast-paced work demands, demonstrating flexibility and a proactive approach to challenges.Effective Communication:- Engaged in clear and concise communication with internal and external stakeholders, ensuring a cohesive understanding of marketing strategies and objectives.- Presented findings and recommendations to team members and leadership, facilitating informed decision-making.Operational Efficiency:- Identified opportunities for process improvement and implemented streamlined procedures, enhancing overall efficiency in marketing operations.- Managed and organized critical documentation, ensuring accessibility and ease of reference for the team. Show less