Cassandra Hernandez Email and Phone Number

- Assisted teams with research, media monitoring and reporting, client meeting agendas, monthly reports, client correspondence, memos, creative materials, presentations, case studies, award entries and other documents, as needed- General account management, including creating and updating team to-do lists and project timelines, scheduling meetings and conference calls- Supported multiple account teams with various projects across healthcare/advocacy/public affairs- Assisted in the development of written materials, including press kits, pitch letters, coverage recaps, press releases and general content and client correspondence- Created media monitoring reports for relevant brand and competitive coverage- Developed and regularly update media lists and editorial calendars- Research industry and marketplace trends and summarize for teams- Execute social media campaigns and create social media content for clients- Participated in office-wide initiatives, including professional development and brainstorm sessions- Contributed to campaign planning by conducting research and gathering insights

-Copywriter for public facing content including paid advertisements and organic posts on social media sites and the company website, developed email campaign templates and managed all email communications-Tracked and analyzed campaign growth and conversion across social media sites such as Instagram, Twitter, and Facebook-Directed outreach for branded partnerships across social media sites, resulting in over 150,000 additional organic impressions per post

-Analyzed research to build target audience profiles that would remain centered throughout the entire content marketing strategy and performed comparative reviews of similar organizations content across several platforms-Developed a content marketing strategy that supported the organization and its audiences with a foundation for an impactful campaign that could be implemented across a variety of channels and platforms-Provided several content updates regarding the content strategy plan via developed customer presentations

• Prepared targeted social media copy through a developed media toolkit that aligned with company goals for Facebook, Instagram, and Twitter platforms.• Translated several informative flyers from English to Spanish for distribution throughout the Snoqualmie Valley

• Developed several creative brief drafts for the organization that included brand voice, target audience, and overall opportunities and objectives as well as other creative brief staples after working to effectively communicate client feedback• Created a five part video series concept focused on conveying awareness and raising funding for the nonprofit organization and introduced a cohesive brand image across all platforms

• Developed new landing page for their redesigned website that included main copy, headlines and subheadings, and segmented existing information into easier to understand categories• Planned social media copy for their fundraising campaign for Instagram, Twitter, and Facebook that had a specific target audience