Cassandra Pettit Email & Phone Number

London, London, GB

London, London, GB

• Serve as the technical subject matter expert and establish best practices for the implementation of all 1P tagging and measurement solutions, campaign trafficking, media and creative delivery, and QA of paid campaigns:
• Implement, troubleshoot, QA, and audit tagging, creative, and delivery across paid media campaigns including search, programmatic, display, and mobile apps
• Recommend and provide technical guidance to internal and client team(s) on first party data (1P data) implementations for ad serving, media, measurement, analytics, and data platforms
• Partner with Brainlabs’ internal product teams to standardize best practices, automate workflows, and define ad ops processes and SLAs
• Create and maintain documentation around media & data taxonomies to ensure high data quality for reporting, insights, and analysis
• Monitor discrepancies and perform technical troubleshooting across ad tech vendors

New York, NY, US

• Specializing the skills of the below position to the programmatic trading team
• Traffick and manage campaigns across multiple DSPs including but not limited to: DV360, Amazon Advertising Platform, Verizon Media DSP, and MediaMath Terminal One, Adelphic by Viant, and Teads Ad Manager
• Coordinate with strategy and analytics teams to ensure campaigns are designed and built to achieve desired results
• Provide insights to strategy team and recommendations for optimization
• Consult with strategy team regarding industry innovations and new opportunities
• Providing help troubleshooting ad tag, 4th party vendor, pixel, floodlight, and DCM issues across the North American offices

New York, NY, US

• All responsibilities of below analyst position in addition to:
• Active participation in media planning discussions regarding trafficking strategies and related operational issues
• Review new media plans with planning teams before trafficking and work with analytics teams to ensure plans will allow them to collect data accurately, efficiently, and effectively
• Build relationships with the internal client planning and activation teams across multiple Havas offices
• Liaise with internal and external teams, speaking to and managing timelines to meet client demands
• Coordinate, train, and delegate responsibilities with fellow Ad-Ops personnel

New York, NY, US

• Manage and traffic campaigns in our ad server, DCM
• QA ads to ensure they meet site partner specs and ad server requirements
• Creating tags and working with clients through implementation and testing
• Troubleshooting and providing advice on problems such as tagging or reporting issues with site, ad tech, or analytics partners.
• Set up 4th party tags in DCM
• Generate, QA, and troubleshoot implementation of conversion tags

Braintree, MA, US

• Partner with sales team to maintain excellent relationships with our clients through exceptional customer service.
• Schedule, track and ensure deployment of all advertisements across platforms: email, social media, print, and web.
• Build, proof and deploy custom html emails and eNewsletters.
• Generate delivery reports for clients and provide feedback and optimization suggestions.
• Partner with sales and editorial teams to develop and implement new advertising opportunities.
• Generate training materials for all aspects of operations and train new hires.

West Springfield, Massachusetts, US

• Sold the community from initial lead inquiry (developed rapport, gave tours of community, processed rental applications, and signed leases) through lease terms
• Strategized new and innovative ways to market and increase prospective resident traffic
• Developed, implemented and monitored the social network through networking, brochures and social media websites
• Managed the development of monthly flyers, business cards, ads, and miscellaneous design projects as requested
• Planned, coordinated and executed public relations activities and events in the local community to promote the business
• Provided exceptional customer service to residents

San Diego, California, US

• Ensured 100% pricing accuracy, including verifying all pricing labels are up and are accurate with regard to correct price and current offer date.
• Facilitated the unloading and stocking of merchandise according to operational guidelines and OSE standards.
• Ensured that the store is well stocked and inventory counts are accurate.
• Ensured staffing levels are appropriate for receiving and processing stock.
• Ensured that the backroom and equipment is organized and clean per OSE standards.
• Prioritized merchandise moving to sales floor and areas to be stocked, including POG and end cap sets

New York, US

• Provided timely and friendly cafe customer service.
• Prepared food and beverages according to company and health code standards.
• Performed all support tasks such as restocking, prep, and cleaning.
• Managed inventory levels, receiving, purchasing, and waste control.
• Recruited, trained, and mentored café servers.