Cassandra Johnson Email & Phone Number

United States

• Implement cross-departmental product design to streamline agency services with analytics, direct mail, email and digital media, including standardizing pricing, process, and results-tracking.
• Serve single-product clients with strategy, analytics, and execution of machine-learning tools.
• Manage and oversee the continued development of machine learning tools to be ready for in-market sales.
• Support the strategic development of new business proposals and pricing structures.
• Manage the onboarding process for new clients, providing clear requests and client satisfaction.

• Collaborate with a diverse portfolio of nonprofit clients to develop and execute data-driven marketing and fundraising campaigns that focus on donor acquisition, retention, and reactivation and result in $1M to $50M+.
• Provide strategic counsel and goal-setting for Annual Fund, Middle Donor, Major Donor, Lapsed Donor, New Donor, Recurring Donor, and Legacy Donor programs with multi-channel strategies including face-to-face, mail.
• Build comprehensive budget plans that include expense and revenue projections.
• Analyze and report back on results with relevant insights on performance and recommendations for improvement.
• Ensure client retention by creating authentic, high-trust relationships and delivering strategies, plans, and campaigns on time and on budget.
• Lead a cross-functional team to execute multi-channel, integrated campaigns.

Habitat for Humanity of East Jefferson County builds and repairs homes for people in need of safe, decent shelter. In this position, I had the opportunity to build relationships with donors and volunteers, leverage and raise funds, and market and advertise the organization and the Habitat Stores.I ensured the wellbeing of the organization financially and.

Greater Seattle Area

Seattle University's Center for Strategic Communications was awarded a grant from the Bill & Melinda Gates Foundation to spotlight the prevalence and impact of family homelessness in Washington State. I interviewed homeless families, government agencies, and nonprofit organizations as a Research Assistant to former Seattle Post-Intelligencer Reporter Carol.

Tracked and summarized legislation, government affairs, and daily news regarding family homelessness, tobacco issues, and public schools. Created news briefs for the Bill & Melinda Gates Foundation and the Washington State Department of Health.

Managed and tracked Holocaust teaching materials statewide, reviewed and edited Holocaust curriculum, and created marketing materials so children can understand the lasting effects of genocide in the modern world.

Certificate In Nonprofit Management

Ba, Strategic Communications And Public Affairs, Minor In Philosophy & Nonprofit Leadership

Activities and Societies: Public Relations Student Society of America, Alpha Sigma Nu (National Jesuit Honor Society), Pi Alpha Alpha.