Cassandra Sadek Email & Phone Number

Cincinnati, Oh, Us

New York City, Ny, Us

Lead a team of digital marketers to develop, implement, test, and optimize digital channels to grow demand and hit revenue goals through inbound and outbound integrated campaigns. Develop annual and quarterly goals and objectives for the team. Manage digital demand budget and agency contracts. Partner with sales leaders on market strategies. Forecast, monitor, and analyze digital tactics that impact MQLs, pipeline, and revenue. Present go to market strategies and results to executive leadership team.■ Developed holistic digital strategy with focus on funnel-stage optimizations and customer-centric approach. ■ Established comprehensive nurture programs across multiple channels.■ Established target industry prospecting program including Account Based Marketing (ABM) and SDR call blitz.■ Launched US Ecommerce store with initial quarter results exceeding forecast.■ Orchestrated website re-architecture for UX and SEO impact, resulting in improved rankings, traffic, and conversions.■ Improved Paid Media ROI by +65% YoY.

New York City, Ny, Us

Develop, implement, test, and optimize inbound lead-driving digital channels driving a growing demand for products and services. Drive and implement a cohesive strategy across all digital properties.

Orlando, Fl, Us

Program manager designing marketing strategy for hundreds of digital marketing campaigns across multiple programs and channels including websites, email, affiliates, partnerships, and more.■ Strategic Campaign Planning – Evaluate business requirements and collaborate with cross-functional teams, internal business partners, and Hilton to develop integrated campaign strategies across multiple digital channels. Monitor KPIs and live in the data to discover opportunities for strategic optimization. ■ Conversion Optimization – Design test strategies for email and landing page assets. Report findings to internal stakeholders and incrementally increase conversion rates.■ Campaign Execution – Project manage campaigns through creative, development, QA, and deployment to ensure assets are developed accurately and on time.■ Campaign Monitoring & Analysis – Monitor KPIs across all live campaigns to identify issues and analyze performance.

London, Gb

Research-based digital marketing services for Arizona State University including account and brand management, marketing strategy, technology integration, and messaging creative.■ Technical Platform Product Management & Quality Assurance – Manage a team to evaluate business requirements and collaborate with IT teams on technical approach. Manage all technical enhancements and launches for API integration, data migration, CRM data flow, and landing page features. Develop and execute test strategies for all initiatives. Track and communicate issues, and coordinate with development teams on resolutions and deployments.■ New Program Launches – Guide evaluation of channel initiatives by program with research and media teams. Own asset development and technology set-up, coordinating with Creative, IT and Recruitment Services. Provide support to the academic partner, and monitor KPIs for digital marketing efforts.■ Collaborate with channel owners to coach strategic campaign direction including paid search, paid social, display, SEO, PPL, email, and landing page assets.■ Conversion Optimization – Update and manage landing page elements, functionality, and content for optimization testing. Collaborate with CRO team to analyze test outcomes and performance metrics, and report to internal stakeholders and the academic partner.

London, Gb

Provide world-class marketing services for Academic Partners, working with teams to identify, manage, and deliver services such as: the design and deployment of partner opportunities, account management, marketing strategy, messaging, creative, project and identity management.

Digital Marketing and Project Management ServicesDigital Marketing Account Manager - Erica Ehm Communications Ltd. (YMC) Provide quality management of integrated advertising and branded content programs in an online environment, liaising with clients and production teams to ensure programs are completed successfully and on time.■ Project Management for 25 simultaneous brand content programs for clients such as Dove, Goody, Norton, Elmer’s, Colgate, Rubbermaid, and Tropicana.■ Established timelines and creative briefs for the production team, while prioritizing workloads to meet deadlines. Proofed materials and maintained brand identity throughout.■ Provided consultative marketing and creative direction on program content, special events, and social media promotions including email, newsletters, giveaways, advertorials, blog posts, advertising campaigns, videos, print materials and workshops.

■ Led a team of five marketers to translate brand strategy into an optimized mix of paid, owned, and earned digital media to maximize the social footprint of thousands of literary fiction and non-fiction trade books.■ Managed the strategy, research, and development of marketing initiatives including the development and maintenance of vertical content websites, social media accounts, paid search, SEO, and email marketing campaigns.■ Coached the corporate social media teams to build a strategy for Facebook, Twitter, YouTube, Pinterest, and Instagram. Increased corporate social media accounts’ followers by over 400% (organic growth) in 2014.■ Directed all marketing campaigns for the Knopf-Random Canada Publishing Group, including creative planning, resource allocation, and managing a multimillion-dollar budget. Led weekly publishing board meetings to analyze KPIs, monitor conversion rates, and optimize strategies.

Grand Rapids, Michigan, Us

■ Led a team of QA Analysts in developing and maintaining strategies and test plans for multiple user systems, including B2B web-based sales tools and SAP integration.■ Implemented test-driven development processes as well as automated testing with Mercury Interactive tools.■ Collaborated with product owners to analyze user experience which optimized functional specifications for new releases. Wrote user documentation and conducted final product training for B2B clients and sales teams.

Saginaw, Mi, Us

Provided administrative support for the alumni and development staff. Assisted with special events, mailings, fundraising efforts, and provided administrative assistance for the Office of the President staff.

Master Of Science - Ms, Marketing

Bachelor Of Arts (B.A.), English. (Minors In Music And Sociology)

Honors Program Graduate