Stephen Cassell Email & Phone Number

Portland, Oregon, United States

Portland, Oregon Area

Coordinated property-based marketing, public relations, and social media efforts for the Duniway Hotel, Hilton Portland, and The Jackrabbit restaurant. My focus was primarily on content creation, package and lobby activations, consumer-facing events, multi-platform digital advertising campaigns, community partnerships, and brand positioning to raise positive awareness and engagement around hotel offerings.I created and managed integrated strategic plans and supported the sales team through collateral, graphic design, and production management. I worked with the sales team on relationship building, Consortia marketing, and leads.

Portland, Oregon Area

CODA is a not-for-profit behavioral health agency and the oldest opioid-addiction treatment agency in Oregon. Since their founding in 1969, services have expanded to include a range of evidence-based alcohol- and drug-treatment programs, both outpatient and residential. They are providing vital services across Multnomah, Washington, and Clackamas counties.I reported directly to the Executive Director. Significant responsibilities included collaborating with the Director of Development, leadership team colleagues, and program managers. Implemented and grew CODA's public image, increased public awareness and individual giving. Responsibilities Include:• Serve as an organization ambassador, nurturing community relationships• Participate in service and site use planning with CODA leadership and Director of Development to determine funding needs for agency growth• Develop and execute with the Executive Director a comprehensive marketing strategy and plan that includes events, media relations, press releases, social networking, annual report, and marketing materials• Set and implement attainable marketing goals, methods, and benchmarks to increase public image and awareness of CODA programs.• Set and implement attainable fundraising goals, methods, and benchmarks to increase and sustain individual donors.• Manage and Promote agency events• Responsible for growing positive awareness of the organization and strengthening its reputation with clients, funders, and the communities it serves.• Create and manage annual Marketing and Individual Giving Budget.• Coordinate with the Director of Development on individual giving and marketing activities to support the capital project budget projections and program timelines• Wrote, produced, and distributed quality ancillary material that supported marketing goals and marketing website content.• Participated with the Strategic Planning Team

Portland, Oregon Area

As a Community Relations Communications consultant for the largest global provider of early childhood education, I reported to the Director of Communications & Community Affairs and the Community Manager.I had the opportunity to develop, facilitate and implement projects related to Kinder Care’s commitment to the communities they served.This position required close coordination and internal and external communications with representatives, including school administrators, teachers, and elected officials. -Identified potential earned media opportunities-Wrote press releases and collaborated on earned media planning.-Identified community and business-related awards for Executive team profile submissions. Writing and securing awards.

Palm Springs, California

As a Senior Account Manager, I liaised between the client and the agency. I coordinated advertising and public relations campaigns in addition to cultivating new business.It was my responsibility to understand the client's needs and objectives and constantly contact them throughout the campaign process, uprising them of updates. In addition, I managed the timeline and administrative requirements and worked closely with our creative team of designers, illustrators, and copywriters to ensure stellar deliverables. (please reference the list below)• Meeting and liaising with clients to discuss and identify their advertising requirements;working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.• Presenting the campaign ideas and budget alongside agency colleagues (particularly the account manager) to the client.• Working with the account manager to brief media, creative and research staff and assisting with formulating marketing strategies.• Managed agency/client relationship• Ensuring that communication flows effectively.• Negotiating with clients and agency staff about the details of campaigns.• Presenting creative work to clients for approval or modification, handling budgets, managing campaign costs, and invoicing clients.• Writing client reports; monitoring the effectiveness of campaigns; undertaking administration tasks; arranging and attending meetings; making 'pitches,' along with other agency staff, to try to win new business for the agency.

Portland, Oregon Area

During my time at the renowned public radio show, I worked closely with the co-creators, producers, andwriters to identify public relations and marketing needs and implement strategies to support them. Including writing press releases, newsletters, pitching media outlets, and working with the agents of guests of the show.

Portland, Oregon Area

When the highly anticipated H&M flagship store opened on Thursday, March 14, 2013, at Pioneer Place in downtown Portland Or, I was contracted by TAOW Modern Marketing to assist in VIP list cultivation, event logistics, and managing all aspects of press. -Distribution of Press Releases -Managed Client Expectations-Media Relations-Guest Relations

Portland, Oregon Area

I reported directly to the hotel's General Manager, directing the sales, marketing, and events departments. -Created and managed sales and marketing strategic plans-Managed department budgets-Lead hotel sales efforts-Created and managed unique events -Managed Public Relations Vendor relationship

Portland, Oregon Area

The Conference Services Manager is responsible for coordinating and supervising assigned group business after the sales department books it and completing the event or function while maintaining profitable operations and high-quality products and service levels.Responsibilities included marketing ideas to promote business and meet budgeted productivity while keeping quality consistently high. The Meeting Services Manager is also responsible for acting as a liaison between client and operating departments to ensure a successful meeting and to generate repeat business.

Vancouver, Canada Area

I managed a staff of 16 sales associates and brand specialists for the accessories department of the luxury retailer. Duties includedpreparing schedules for sales associatesnew hire training and processingcoordinating informational and internal training events and achieving department sales goals.

Sales And Marketing, Marketing/Marketing Management, General

Activities and Societies: President of Hillel, Member of LGBT AllianceMarketing and Communications

Diploma

Activities and Societies: DECA (Association of Marketing Students) Senior News Editor of High School Paper President of Deerfield Swim.