Cassiane Berghahn Carvalho Email & Phone Number

Remote

° Strategic consultancy role in ensuring campaign success and fostering growth by understanding clients' business objectives, proposing solutions, and harnessing data for optimized campaign performance° Exceeded revenue and account growth targets consistently, cementing Mistplay's prominent position in the industry (Achievements: 134% in Q1, 118% in Q2, 113% in Q3)° Enhanced Mistplay's B2B presence through active participation in industry events and collaboration on the completion of two case studies° Formulated forward-thinking, data-driven analyses and recommendations aligned with client objectives to pinpoint high-impact opportunities and deliver clear, actionable advice° Produced materials for QBRs, playing a pivotal role in driving continuous renewals and incremental revenue° Worked in collaboration with cross-functional teams while managing client communications, effectively channelling their feedback within the organization.

° Managed UA client accounts (Roblox, FitOn, Vivian Health) through daily testing, optimization and creative updates° Designed and executed against robust learning agendas to identify winning strategies and tactics° Collaborated with creative directors to identify new creative strategies to add to the learning agenda° Conducted weekly/bi-weekly client calls to update the client on progress and results° Collaborated with UA team members on a weekly basis to share best practices and successes° Developed cross-publisher strategies across Facebook, Google, Snap, TikTok and others in order to maximize client results° Led client QBR’s including performance results, go-forward strategy, creative strategy and learning agenda° Created relationships with and effectively leveraged client stakeholders at strategic partners (Facebook, Google, TikTok) to create collaborative strategies that improve client performance.

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Responsible for managing User Acquisition and Monetization efforts, single handling $MM UA budgets and making sure every dollar was well spent (and earned) by running successful experiments to find cost-effective, scalable, profitable wins. ° Launched, managed, and optimized user acquisition campaigns through Facebook, Google, Snap, Unity, Applovin, Ironsource, Mistplay, Tapjoy, Vungle, DSPs and other ad networks.° Conducted A/B testing to optimize campaign performance° Suggested user acquisition growth strategies and planned budgets using a data-driven approach° Tested new user acquisition channels to grow and diversify sources of traffic° Worked closely and collaboratively with UA channel partners to ensure strong relationships and leverage UA opportunities° Coordinated with 3rd-party tracking and attribution partners to ensure accurate end-to-end funnel data° Generated and updated detailed reports and presentations to the management team° Worked cross-functionally with the Product, Data, Community and Creative teams to effectively communicate goals, strategies, and performance° Identified new partner, platform, and optimization opportunities to drive campaign performance

Responsible for digital advertising, tradeshows coordination, and graphic designers/printing vendors relations.Digital Advertising:° Led the strategy, execution and optimization of paid digital efforts across social media channels ° Reached 300+ registers to Centra's #StayHomeShow webinar by developing the Virtual Identity, Landing Page, Facebook Ads and Email marketing campaigns within Marketo ° Launched Unbounce landing page, Marketo email nurture, and Social Media ads for "Window Geeks" campaign° Organized the email list, identified content gaps and developed email nurture campaigns to the B2B audience° Planned, led, and coordinated Centra's first B2B webinar series ° Planned, led, and coordinated the Centra Cares Home Reno contest reaching over 500 entries (66% growth YoY) with 1/3 of the campaign budget° Leveraged analytics platforms and delivered reports and post-campaign analysis and findingsTradeshow Coordination:° Coordinated tradeshow logistics, vendor relations and lead management for 17 home shows across BC including the Vancouver Home Show ° Coordinated the revamp of home show booths to adhere to Centra new brand guidelines and campaignsDesign & Printing Coordination:° Coordinated the implementation of the new corporate identity helping to maintain Centra style guide standards across all promotional materials° Worked with external suppliers such as printers and designers to manage design/content revisions and ensure the timely completion of projects

Eldorado Do Sul

Cassiane brought the leadership’s attention to key business metrics while engaging stakeholders from sales and marketing departments.Main achievements° Hired into newly created position to provide analytical support for the Sales Director by managing business reports and presentations° Led the implementation of the global initiative "Secure Workplace" at Dell Brazil engaging local and global teams° Supported the Ethics Committee at Dell Brazil. Activities included organizing events and supporting the executive team in delivering activities aiming to keep Dell’s high ethical standard ° Received the Q3FY'15 Winning Together Award in recognition for being proactive, hands-on and diligent in keeping the pace in the Ethics Committee, Secure Workplace, and Global Internship Development ProgramMain stakeholders: Sales Direct, Merchandising, MARCOM & Demand Gen, Pricing & Demand Supply.Development Programs° GenNext & Winning Culture ERGs member° Embracing the Stage Workshop – Wise

Eldorado Do Sul

Cassiane identified and implemented process improvements to sustain the company’s rapid growth. The quality and consistency of her results enabled her to be promoted to the newly created senior associate position.Main achievements° Identified and implemented process improvements° Represented Dell Brazil at the Global Internship Development Program interacting with a global team° Created and led a personal initiative (Raise your Talent: Insights to Development) connecting 300+ interns with Dell’s senior leadership in 13+ meetingsMain Responsibilities° Reporting performance indicators° Backup Retail ISR° Ethics Committee Support° Global Intern Council Member° CCO Consumer Offline; Sep/2012° Support to Managers CSMR Offline & Chat; Jan/2013° Support to Retail team; August/2013° Support to CSB Inbound & Chat; April/2014

Porto Alegre Area, Brazil

Planned and coordinated a full-day event for 400+ students. While managing a team of four, Cassiane received the Inspiring Leadership award due to her positive and enthusiastic personality. She developed strong communication and interpersonal skills by writing press releases and selling sponsorship opportunities.Main achievements+ 400 registered for the event + 27 sponsors and supporters (PUCRS, Intern, Net Impact, KAZUKA, RBSTV, TVCOM, PROCINE, Melitta Wake, contains 1g, among others)+ 20 appearances on television, radio, online media, and print (RBSTV, TVCOM, ZERO HORA, Management Portal, Baguette, AmCham)+ 9 Workshops (DNA 1824, ENDEAVOR, ENTRE ELLAS, AIESEC, KAZUKA, KAILO, NET IMPACT, Port Alegre.vc) + 8 speakers and panellists [Rosandra Silveira (Dell), Marcus Paim (Paim Communication), Ruy Shiozawa (GPTW - Great Place to Work) ]

Porto Alegre E Região, Brasil

As the marketing manager for AIESEC, Cassiane worked with a multicultural team to ensure the successful planning and implementation of marketing strategies to increase sales growth and brand awareness.Main achievements° Created and managed AIESEC in Porto Alegre Facebook Page° Restructured the way of providing strategic support to operational areas by planning and implementing a project-based organizational structure° Increased the visibility and engagement of AIESEC's projects and activities by planning, researching and advertising to grow B2B and B2C salesMain Responsibilities° Setting up and optimizing IMC campaigns on a limited budget° Coordinating the development of print and online marketing materials with Adobe programs° Developing direct mail campaigns° Creating social media content° Booking, scheduling, budgeting, and planning trade shows° Analyzing reports determining marketing effectiveness° Coordinating the scheduling and training for volunteer roles° Providing an enriching and beneficial experience to all volunteers

Bachelor'S Of Science, Business Administration And Management, General

Diploma, Marketing Management

Activities and Societies: JDC West, Student Association. Enactus BCIT, Burnaby Board of TradeSkills: business analytics / business reports.

Certificate, Digital Communication And Media/Multimedia

As Red Academy Capstone Project, Cassiane developed an end-to-end digital marketing strategy for Tracer Media to connect with customers.