Cassie Silletti Email & Phone Number

North Port, Florida, United States

For 30 years, Bridgehead Software has provided best practices for healthcare data; from cyber mitigation, archiving, backup, disaster recovery, file to scanning, and more.• Actively identify new business opportunities through various channels including cold calling, social media, webinars, email, LinkedIn/Navigator, referral sources, and industry trade shows/conferences.• Effectively use Salesforce for customer relationship management and Definitive Healthcare for commercial intelligence.

Westlake Village, Ca

Aspyra is dedicated to delivering engineered workflow solutions, encompassing software, interfaces, hardware, and professional services, tailored for specialty labs, reference labs, clinics, hospitals, imaging centers, and orthopedic practices.• Starting from the ground up, I gained business acumen by supporting Outside Sales. I grasped the profit and loss aspects of operations and the value propositions, which led to my role as a Sales Account Manager. My responsibilities included cold calling/prospecting, scheduling meetings, conducting presentations, crafting proposals, and negotiating pricing and contract terms for complex, multi-year laboratory deals worth over $950K.• Worked in partnership with the CFO to introduce a 90-day renewal process and established a Wellness Check program to identify current revenue streams and emerging growth trends in imaging and laboratory services.

Allentown, Pennsylvania Area

Established a non-medical service organization for Senior Citizens in the Lehigh Valley.• Convened a focus group to assess needs, set pricing, and define services.• Obtained all necessary permits, state licenses, insurance, and equipment.• Achieved first-year sales of $25k, growing to over $100K in the fifth and final year.• Performed a variety of tasks including landscaping, cleaning, painting, dry-walling, and more.

Allentown, Pa

Formed partnerships with local family-owned businesses, offering process improvement recommendations to enhance productivity and growth. Concentrated efforts on the sales, operations, and customer service workflows. The client portfolio comprised a Direct Mail Company (achieving a 22% cost reduction), a Sporting Goods Distributor (with an 8% increase in sales), a Water Park, and a Catering Company (which saw a 33% revenue increase).

Allentown, Pa

Air Products is a global manufacturer of industrial gases and chemicals for sectors including energy, healthcare, food, glass, metal processing, government, and the chemical industry.• Accountable for creating, developing, and managing marketing communication strategies such as advertising, event planning, collateral, and direct mail with a $8 million budget.• Recipient of the Gold, Silver, and Bronze ADDY Awards, as well as the PHILLY Gold, awarded by the American Advertising Federation for advertising and direct mail campaigns.• Advocate for enhancing corporate brand awareness and adherence to guidelines.• Initiated the use of direct mail for customer appreciation and retention efforts.• Co-designed and conducted training for the team on the use of a custom CRM program.• Chosen as one of the six inaugural members of a newly established centralized sales organization.

Bachelor'S Degree, Business Administration And Management, General

Activities and Societies: Tennis teamFairleigh Dickinson University was founded in 1942 by Dr. Peter Sammartino and his wife, Sylvia.

Bachelor'S Degree, International Business Studies