Cassie Smith Email & Phone Number

Salt Lake City, UT, US

Utah, United States

Ogden, Utah, United States

• Developed curriculum and taught courses in Weber State University's Department of Communications
• Taught students from wide diversity of backgrounds and majors, leveraging ability to craft messaging to align with the audience.

Farmington, Utah, United States

• Hired as storyteller and communications strategist for district with 92 schools serving 50K families during period of multiple major initiatives.
• Ran strategic communications that supported successful $475M school bond in a tax-averse state, the largest school bond initiative passed in Utah’s history; Charted 4-month roadmap for every communications touchpoint.
• Led projects that won Utah Best of State Awards and National School Public Relations Association Publications and Digital Media Excellence Awards. Nominated for national award for school PR.
• Advanced diversity and equity efforts as communications representative on committee charged with creating first-ever strategic DEI plan to address widespread racial disparities.
• Handled crisis communications and emergency response across media, parents and the community for everything from expired milk and inclement weather to gun and bomb incidents.
• Fostered relationships with journalists; responded to press inquiries and proactively distributed positive stories to local and national news organizations.

• Developed strategic communication initiatives for recruitment and retention across 7 departments. Directed design, production and distribution of marketing collateral for dozens of academic programs and 125+ arts events.
• Managed college-wide marketing team including graphic designer, marketing support specialist and student employees; built environment of supportive collaboration and goal-aligned strategic prioritization.
• Managed 30 social media accounts, including driving growth and creating content on Facebook, Instagram, Twitter, Vimeo, YouTube, LinkedIn and TikTok platforms.
• Coordinated live-streamed concerts and performances, each with up to 17K viewers.
• Produced videos, directed photoshoots and wrote media releases.
• Managed donor database and delivered direct mail and email campaigns.

Farmington, Utah

• Planned and executed mass communication and marketing efforts for Davis Education Foundation, a nonprofit serving 92 schools.
• Wrote and designed all foundation communications materials, including media releases, annual reports, brochures, email newsletters, event collateral, social media posts and website content.
• Won National School Foundation Award for Best Annual Report against school foundations in 41 states.
• Oversaw crowdfunding and public outreach campaigns, including annual Sub-for-Santa program serving 450 students in need.

Greater Salt Lake City Area

Managed team of board operators and technical producers for KSL NewsRadio. Duties include hiring new employees, scheduling operators for KSL's 24 hour news center, and overseeing training on studio equipment, DAD automation software, and Emergency Alert System procedures.

Greater Salt Lake City Area

Producer for The Doug Wright Show, The Movie Show, and Everyday Lives, Everyday Values on KSL NewsRadio. Responsible for planning show segments, booking on-air interviews, producing sound elements, and managing social media accounts.Previously produced Saturday Afternoon Roundtable.

Greater Salt Lake City Area

Assigned reporters and photographers to news stories, monitored for breaking news, communicated with local authorities to confirm details and ensure accuracy, and responded to viewer calls, emails, and questions in a prompt, courteous manner.

Greater Salt Lake City Area

On-site event coordinator for 250+ remote broadcasts for KSL NewsRadio, FM100.3 and 103.5 The Arrow, top-performing radio stations in the Salt Lake City market.

Master Of Professional Communication - Mpc

Bachelor Of Arts (B.A.), English Language And Literature/Letters

Graduated with a degree in English and a minor in Anthropology. Studied classes in news production, journalism, creative writing, literary.