Cassie Chen Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

• Lead the implementation of social media research to provide the Partnership Engagement Team with in-depth knowledge about members.
• Provide in-depth reports to support brand management and content strategy.
• Responsible for managing and monitoring all social platforms.
• Implement end to end paid social campaigns across Facebook while driving meaningful engagement and conversations.
• Liaise with Media Relations and implement social strategies-leading crisis management on social platforms.

Melbourne, Victoria, Australia

• Responsible for building the tone of voice, moderating and leading the community management of the largest FMCG company in Australia (Cadbury).
• Liaise with Corporate Affairs and implement social strategies-leading crisis management on social platforms.
• Implement end to end paid social campaigns across Facebook and Instagram.
• Lead the implementation of social media community research to provide clients with in depth knowledge about their audience. Provide in-depth reports to support brand management and content strategy.

Melbourne, Victoria, Australia

• Drive high levels of customer engagement & satisfaction, optimising customer experience and developing a concierge program.
• Provide the business with analytical insights to enable decisions that support customer experience, problem resolution and CRM best practice.
• Manage entire customer loyalty program and liase with third party loyalty agencies.
• Plan and deliver CRM strategies across the company, including customer acquisition, engagement and retention. Build database in stores companywide.
• Manage the Customer Service and Online Department.

Melbourne, Victoria, Australia

• Responsible for photographing and editing content for social media platforms.
• In charge of weekly EDM's and electronic marketing campaigns including scheduling, copywriting, data-management and curating creative briefs while working closely with graphic designer and digital marketing analyst.
• Manage online content and product photography which consisted of photographing and editing all products.

Melbourne, Victoria, Australia

South Melbourne, Victoria, Australia

• Research and compile lists of social media influencers in various fields for existing projects and clients.
• Assist team in compiling media lists, media releases, tailoring pitches and searching for contacts.
• Assist account executive in executing social media campaign for BOUNCEInc.
• Compile online coverage and figures through iSentia and also assist in compiling daily news round to keep track of current affairs, trends, and events taking place on and offline, relatable to the industry and clients

Oahu

• Provided one on one services to special needs children during and after school hours.
• Executed various work programs developed specifically to target behavioral goals according to the client’s individual education plan.

Laie, Hawaii, United States

• Offer counselling services to students on academic probation.
• Developed and taught a “Student Development” course for first year students.
• Recognised by supervisor for being highly effective in providing one on one services to students on academic probation and helping their grades improve.
• Successfully held a weekly women’s empowerment group, while working as an event coordinator to develop campus awareness campaigns about anxiety, depression and stress.

Master'S Degree, Communication And Media Studies

Bachelor'S Degree, Social Work