Responsible for overseeing the strategic direction and execution of integrated digital marketing plans, assuring alignment and effectiveness across paid digital, sponsored content, 15+ social media channels, multiple websites and additional digital marketing initiatives.Drives reach, reputation and revenue through the direction and implementation of digital media strategies for Charlotte’s tourism brand, as well as the NASCAR Hall of Fame, Bojangles Entertainment Complex, Charlotte Film and the Charlotte Convention Center. Provides high-level direction of digital agency partners on sponsored content partnerships, display and paid social campaigns, including tracking and analyzing results. Leads a team of four (4), guiding cross-channel digital performance to achieve engagement and revenue generation goals in collaboration with various business units.

Launched Xbox’s digital influencer outreach program, guiding the ideation, development and tracking of YouTube, Twitch and content creator relations, including supporting the Halo Master Chief Collection launch. Led influencer identification and outreach efforts for Microsoft. Led collaborations between traditional and digital teams to develop and implement YouTube, Twitch, Twitter and Instagram engagement strategies. Managed traditional public relations campaigns for top-selling Xbox titles including Halo, Titanfall and Sunset Overdrive and other blue chip clients. Secured prominent coverage in the Wall Street Journal, Colbert Report, People and OK! Magazine.Played a lead role in the grand opening of more than 40 DICK’S Sporting Goods stores and 11 Field & Stream stores, including creating a national media moment for the grand opening of the inaugural Field & Stream store by coordinating a Duck Dynasty-themed in-store wedding, generating over 400 placements, including AP, Today Show, Good Morning America, FOX & Friends, CNN Headline News, Huffington Post and the homepages of Yahoo! and CNN.com.Successfully executed strategic events for multiple Fortune 500 companies on national stages such as: Super Bowl, SXSW, San Diego Comic-Con and E3. A career highlight included coordinating the bicoastal launch of the Xbox One console with special guest celebrity appearances, digital content creators, C-suite executives, media and fans. Lead a team of five (5), fostering an empowering environment for professional development and serving as a communication bridge between senior, mid-level and junior team members.

Led the launch, daily content creation and community relations of the 9/11 National Day of Service and Remembrance Facebook, YouTube and Twitter channels. Collaborated with the public relations team to execute multiple events in New York City in support of the 9/11 National Day of Service including a press event at New York Fashion Week in Bryant Park, a “flash mob” in Times Square featuring cast members from all current Broadway shows, a large-scale 9/11 Day Commemorative event at the iconic Beacon Theatre and multiple citywide volunteer events. Served as a liaison between partner organization DoSomething.org to leverage a cross-promotional mobile text campaign featuring celebrity talent.

Worked with national and local broadcast, print and online media outlets to secure coverage for clients. Wrote press releases and new product materials. Led the development of an online press resource site for Timberlake, Shenandoah and American Woodmark brands.Organized and executed home media tours with Meredith Publications, Hanley Wood and Reed Business Information. Led the conceptual development of a large-scale, New York-based promotional event for C-suite industry professionals and top-tier media targets atop Rockefeller Center. Managed client budget and expenses.