Cass Le

Cass Le Email and Phone Number

SEA and Emerging Markets @ ZURU Edge
Vietnam
Cass Le's Location
Vietnam, Viet Nam
Cass Le's Contact Details

Cass Le work email

Cass Le personal email

n/a
About Cass Le

I am a General Management and Commercial Business Development professional with 28 years of global experience in key account management, sales, marketing, strategy, innovation and new business development in the FMCG and manufacturing industry. With working experience in multiple geographies, particularly emerging markets, I continue to pursue a career where I can apply my passion for developing people, brands and organizations to realize their full potential.

Cass Le's Current Company Details
ZURU Edge

Zuru Edge

View
SEA and Emerging Markets
Vietnam
Website:
zuruedge.com
Employees:
146
Cass Le Work Experience Details
  • Zuru Edge
    Sea And Emerging Markets
    Zuru Edge
    Vietnam
  • Zuru Edge
    Sea & Emerging Markets
    Zuru Edge Apr 2018 - Present
    https://www.linkedin.com/company/zuruedge/ZURU is a disruptive and award-winning company that designs, develops, manufactures and markets innovative toys. Inspired by kids and imaginative play, ZURU is one of the fastest-growing toy and baby care company and is known for its agility, creativity and new-age manufacturing techniques. The company now has 18 offices globally, with a team of young and incredibly driven individuals based in the Auckland office in New Zealand.On the back of this success, ZURU has since started leveraging its core competencies in innovation and speed to market manufacturing in the Consumer-Packaged-Goods (CPG) space. This has led to the establishment of ZURU Edge, with our mission being to create purpose-driven brands that are relevant to the new millennial and generation Z customers, using highly targeted social & digital advertising with big data.
  • Orlar
    Board Director/Partner
    Orlar Jan 2020 - Present
    Vietnam
    Australian Goodness Grown In Vietnam.Orlar produce is grown in patented and innovative vertical pod technology using a combination of ‘Orlarock’ - Australian organic certified rock and Australian organic certified fertilisers.All Orlar produce is free from contaminants and pollutants commonly found in Asia.Our vertical growing process uses 95% less energy than hydroponics, has net negative greenhouse gas emissions, poses no threat of nutrient or pesticide pollution, and allows 100% water-use efficiency. Shipped directly from our state-of-the-art facilities in the lush hills of Dalat, Orlar provides you and your family with delicious, nutritious and safe organic produce.
  • Le Truffle
    Business Owner
    Le Truffle Apr 2018 - Present
    Vietnam
    https://www.facebook.com/LeTruffleVietnam/Buried Treasure: Bringing our love of Australian black winter truffles to Vietnam.LE TRUFFLE represent Australia’s leading international black winter Perigord truffle brand, Truffle Hill (Manjimup, Western Australia), who are synonymous with providing chefs consistent quality and assured provenance.Nothing excites us more than to provide the most premium high end truffle products to chefs who appreciate truffles like we do.With our fresh truffles now available in Vietnam from June to August, it’s exciting for creative and forward-thinking chefs to have top quality truffles to indulge their clientele.Throughout the year, our Truffle Hill brand of condiments are sold at leading gourmet stores. This range includes premium truffle oil, truffle aoili, truffle mustard, truffle honey and mushroom & truffle tapenade.We’ve built our reputation on TRUST, which simply put, we won’t let our customers down.
  • L'Oréal
    General Manager, Professional Products Division
    L'Oréal Jul 2016 - Apr 2018
    Vietnam
  • Diageo
    Marketing Director
    Diageo Oct 2015 - May 2016
    Vietnam
  • Tetra Pak
    Marketing & Product Management Director
    Tetra Pak 2007 - 2014
    Vietnam
    - Responsibility and accountability for the Marketing function within Tetra Pak Vietnam.- Member of the Management team.- Lead the organisation's strategic business deployment annual plans.- Drive sustainable growth through liquid food categories and technologies using Tetra Pak's product portfolio and consumer/customer understanding.- Lead new product development and innovation pipeline for internal and external stakeholders via portfolio life-cycle management process.- Alignment of agreed promotional investments with category plans, account plans and/or environmental initiatives.- Define business intelligence requirements for the market (consumer, channel, customer, competition).- Project leader for Tetra Pak South & South East Asia’s UHT Milk growth acceleration initiative.
  • Anheuser-Busch Inbev
    Marketing Director / Business Development For Emerging Markets
    Anheuser-Busch Inbev 2000 - 2007
    Based In Belgium (2004 - 2007); Based In Singapore (2000-2004)
    - Lead market entry strategies (export, license, JVs) for new emerging markets from an external growth and brand perspective.- Create market-specific brand/country launch and portfolio strategies in priority emerging markets and identify route-to-market opportunities that will achieve annual and longer-term growth targets (market share, volume, profit growth).- Prepare and deliver agency briefings (ATL, BTL, media) with purpose to achieve economies of scale (decreasing cost-per-rate) while ensuring campaigns’ effectiveness due to agency excellence. - Develop trade marketing programs, trend analyses and identify optimum category product mix (road shows, sales team incentive mechanisms, loyalty programs, competitive analysis).- Deliver monthly marketing reports and competitive analysis to determine market/brand performance levels and the need for new developments and modifications on an annual basis.

Cass Le Skills

Fmcg Business Strategy Marketing Marketing Strategy Marketing Management Product Development Product Management Brand Management New Business Development Customer Insight Sales Management Packaging Market Analysis Forecasting Marketing Research Sales Operations

Cass Le Education Details

Frequently Asked Questions about Cass Le

What company does Cass Le work for?

Cass Le works for Zuru Edge

What is Cass Le's role at the current company?

Cass Le's current role is SEA and Emerging Markets.

What is Cass Le's email address?

Cass Le's email address is ca****@****geo.com

What schools did Cass Le attend?

Cass Le attended Curtin University.

What are some of Cass Le's interests?

Cass Le has interest in Education.

What skills is Cass Le known for?

Cass Le has skills like Fmcg, Business Strategy, Marketing, Marketing Strategy, Marketing Management, Product Development, Product Management, Brand Management, New Business Development, Customer Insight, Sales Management, Packaging.

Who are Cass Le's colleagues?

Cass Le's colleagues are Miller Hawkesby, Luke Kilworth, Bethany Tran, Liam Whittaker, Weijing (Vivi) F, Ben Lister, Hannah Avery.

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