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Antonio Castillo is listed as DRIVE GROWTH THRU INNOVATION, BRANDING, STRATEGIC THINKING, GLOBAL PERSPECTIVE AND TEAM BUILDING. at Adanta Brands (Settini), based in Doral, Florida, United States. AeroLeads shows a matched LinkedIn profile for Antonio Castillo.
Antonio Castillo previously worked as CEO/Founder at Adanta Brands (Settini) and CEO/Co-Founder at Academia Global. Antonio Castillo holds Mba, International Management from Thunderbird School Of Global Management.
As a Chief Marketing Officer, I create products, transform brands, and build collaborative teams that drive market share and revenue growth, generating value that makes sense to customers.In multinational corporations, I have partnered with the sales organizations and have led internationally dispersed teams that successfully were able to work as “one-team” creating a consistent integrated marketing philosophy that considered local needs.As an Entrepreneur, I founded an e-learning company that developed an innovative solution that rapidly led the investment training segment in the Chilean banking industry. My passion is to create solutions that have a significant impact for people and business.LEAD COLLABORATIVE TEAMS: As the CMO of Coca-Cola Perú, I partnered with sales organizations to work as “one-team” producing historic market share highs (71%, +2pp). Also, I re-structured and led the marketing team of Ripley Corp. to have Chile and Peru organizations working aligned with advertising agencies, creating significant synergies which resulted in cost savings (+$1MM monthly savings) and increase in brand awareness (+10pp). STRATEGIC AND CREATIVE THINKING: During my career, I have, developed products that creatively satisfied consumer needs, for instance, as Brand Manager at Kraft Foods I developed a very profitable mayonnaise at an affordable price for people of low socioeconomic levels. This added 12pp to category revenue growth.COMMUNICATIONS SKILLS: Throughout my executive positions I have had the opportunity to work directly with and presented to CEOs and boards of directors. Also, I have worked with advertising and PR agencies to communicate complex ideas in simple ways. COMPETITIVE: I have a strong competitive motivation. At college I was ranked second in my class. I received my MBA from Thunderbird and graduated with distinction. In all the brands I have worked for, I have gained market share. I have won start-up project contests and grants. LEADERSHIP: I have a transformational leadership style, for instance, I impacted the marketing and business community in Chile by creating, leading, and chairing the Sustainable Marketing Committee, which has been instrumental in establishing industry standards.HANDS-ON: As an Entrepreneur of online training, I have had to roll up my sleeves. I have to closely work with the sales team, customer service, technology developers, and content writers to develop the successful products we implemented.
Listed skills include Marketing Management, E Commerce, Social Media, Sales, and 28 others.
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Miami, Florida, United States
Develop Settini, a stationery brand, led from product design to supply chain. In just a few months several of the Settini notebooks were labeled the "Amazon’s Choice." Led digital marketing and PPC management team.
Santiago Metropolitan, Chile
Online training company, to meet the learning needs of the corporate world. This company quickly managed to position itself as the best training platform in the investment industry. www.academiaglobal.cl
Bank had the challenge to modernize its image and its digital platforms. Developed and implemented a transformational plan that doubled new clients acquisition rates through a digital marketing strategy. Also led implementation of Salesforce CRM.
Board Director of the National Association of Advertisers of Chile, a member of the WFA (World Federation of Advertisers). Created and chaired the Sustainable Marketing Committee, which has been instrumental in establishing standards to avoid bad practices such as green washing and establishing an award that recognizes and rewards companies that carry out.
Marketing Officer of the Bank and its subsidiaries; also appointed as one of the board directors of the subsidiary BancoEstado Microempresas.
Corporate Marketing Officer of its operations in Peru and later in Chile. Managed a US$42 MM annual budget. Reorganized marketing structure and relaunched identity of all the brands of the group, causing brand awareness to increase significantly.
In charge of the marketing management of the group of flavored soft drink brands for the Latin America South region (Argentina, Chile, Peru, Bolivia, Ecuador, Paraguay and Uruguay). As CMO of company operation in Peru led promotions and product launches that achieved largest historical market share of The Coca-Cola Company in the soft drinks market of.
Created the idea of developing an internet platform for the sale and purchase of advertising spaces. This idea became the MaxMedios.com platform which won the Emprendedor2000.com award; this award consisted of services and products valued at $530K from large companies such as Microsoft, the renowned consulting firm McKinsey and other large companies. In.
Stood out for finding creative solutions to the challenges that arose. One of the product developments that he led was "MAYOESPESA", a mayonnaise at an affordable price for people of low socioeconomic levels. The product became known for its value, taste, and low price.
Activities and Societies: Extraordinary academic performance, obtained a diploma with distinction. Elected President of the Club Council.
Outstanding academic performance. Ranked second in the class. Teaching Assistant of Statistics for junior year. Elected as one of the.
Quick answers generated from the profile data available on this page.
Antonio Castillo works for Adanta Brands (Settini).
Antonio Castillo is listed as DRIVE GROWTH THRU INNOVATION, BRANDING, STRATEGIC THINKING, GLOBAL PERSPECTIVE AND TEAM BUILDING. at Adanta Brands (Settini).
Antonio Castillo is based in Doral, Florida, United States while working with Adanta Brands (Settini).
Antonio Castillo has worked for Adanta Brands (Settini), Academia Global, Banco Bice, Anda Avisadores, and Bancoestado.
You can use AeroLeads to view verified contact signals for Antonio Castillo at Adanta Brands (Settini), including work email, phone, and LinkedIn data when available.
Antonio Castillo holds Mba, International Management from Thunderbird School Of Global Management.
Antonio Castillo is listed with skills including Marketing Management, E Commerce, Social Media, Sales, Market Planning, Comunicaciones De Marketing, Market Research, and English.
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