Sandra Castillo Email & Phone Number

Los Angeles, CA, US

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

Greater Los Angeles Area

Greater Los Angeles Area

• Collaborate with Senior Planners and Supervisors for strategy and plan developments by compiling research, participating in brainstorms and following up with vendor proposals.
• Implement digital tune-in campaigns for Telemundo and IFC and act as a liaison between the client and digital publishers for any day to day campaign management.
• Aggregate all reporting materials and create client facing post campaign presentations.

Greater Los Angeles Area

Greater Los Angeles Area

• Negotiate scatter buys with efficient CPM rates on effective networks suited for client budgets and demographics
• Accountable for maintaining an updated schedule of client’s media purchases and placements with the use of MediaOceans system MBox
• Answerable to all client needs, including balancing invoices, tracking network delivery and creation of quarterly post reports
• Coordinate department wide network Upfront Presentation meetings, which includes taking minute notes and accommodating our network partners.

Baton Rouge, Louisiana Area

• Wrote three news briefs to be published in the October 2015 issue of the LSU Research Magazine
• Conducted extensive research for senior giving program that streamlined and encouraged philanthropy in future alumni of LSU and presented findings to the Assistant Vice Chancellor
• Responsible for digitizing a university disaster relief protocol that was accessible and easy to modify by any official
• Created social media posts and schedule for the LSU Burden Museum and Gardens account, highlighting a year’s worth of annual events

Los Angeles, CA

• Compiled press clips regarding the “Big Brother 16” premiere into a 600-page binder sent to CBS executives to convey the high reach of press coverage and potential viewership
• Previewed shows and selected clips to send to press and posted on social media to approximately 200 thousand followers
• Directed media during “Extant” premiere event and the Television Critics Association Press Tour

Greater Los Angeles Area

• Visually merchandised a showroom of 5 different brands and tracked garments checked out by stylist using Fashion GPS
• Curated garment selection to match brand image and celebrity style for celebrity gifting
• Wrote media alerts of placements found weekly to establish presence of the brands worn on media websites

West Hollywood, CA

• Generated media list using Cision database for various target demographics of Beverly Hills Brownie Company and Gleam by Melanie Mills
• Pitched the exclusive collection of Roule & Co. to celebrity stylist for red carpet collaborations
• Reached out to Penny Chic peer bloggers to create collaborative relationships for wider market reach
• Utilized Wordpress to format news updates I composed, of our clients, on the company website